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New York City Democratic Socialists of America (NYC-DSA) hold a rally in Union Square marking the start of a campaign to tax the rich and win universal childcare on November 16, 2025.
(Photo by Selcuk Acar/Anadolu via Getty Images)
A Winning Message for 2026 Swing Voters: Tax the Rich and Medicare for All!
“The swing voters who will decide the midterms are not asking Democrats to sound more like Republicans—they want Democrats to embrace progressive economic policies that will actually work to lower costs."
Jul 09, 2026
Democratic strategists have long clashed over whether the path to victory runs through "moderation" or bold progressive ideas, and a new analysis of 2026 swing voters boosts arguments for the latter, revealing the top policies that would sway them to vote Democrat include raising taxes on the wealthy and establishing a Medicare for All-type universal healthcare system.
On Thursday, Data for Progress published a new report identifying a relatively small but electorally crucial bloc comprising roughly 8% of likely 2026 voters who are genuinely persuadable heading into the November midterms. These swing voters, many of whom voted for President Donald Trump in 2024, identify as moderates or independents rather than conservatives, consume relatively little political news, and are primarily focused on one issue above all else: the cost of living.
"A plurality of swing voters aren’t sure which party they trust on the major issues, but Democrats hold a slight advantage on inflation and the cost of living, the top issue for swing voters," Data for Progress found. "Around 1 in 3 swing voters say their biggest issues with the Democratic Party are its 'old and out of touch' leadership and the party 'not doing enough to lower costs.'"
"The most popular proposal was simple: Raise taxes on the wealthy," the report states. "Twenty-eight percent selected it as one of their top three choices. Close behind, at 24%, was creating a Medicare for All healthcare system. Those weren't followed by tougher immigration policies or deficit reduction. Instead, voters also favored banning artificial intelligence from setting prices or wages based on personal data and preventing utility companies from passing unreasonable costs on to consumers."
NEW: Our first report on the swing voters of the 2026 midterms finds that when they are asked which policies would make them definitely vote for a Democrat, the most selected option is “raise taxes on the wealthy,” followed by “create a Medicare for All health care system.”
[image or embed]
— Data for Progress (@dataforprogress.org) July 9, 2026 at 6:30 AM
According to the report, swing voters currently favor a Democratic candidate for Congress over a Republican by a 12-point margin, with 46% undecided.
“The swing voters who will decide the midterms are not asking Democrats to sound more like Republicans—they want Democrats to embrace progressive economic policies that will actually work to lower costs and put workers first,” Data for Progress executive director Ryan O'Donnell said on Thursday. “Voters have been making clear for years that cost-of-living issues are the top priority. Taking more conservative stances is not what voters are asking for from their leaders right now.”
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Democratic strategists have long clashed over whether the path to victory runs through "moderation" or bold progressive ideas, and a new analysis of 2026 swing voters boosts arguments for the latter, revealing the top policies that would sway them to vote Democrat include raising taxes on the wealthy and establishing a Medicare for All-type universal healthcare system.
On Thursday, Data for Progress published a new report identifying a relatively small but electorally crucial bloc comprising roughly 8% of likely 2026 voters who are genuinely persuadable heading into the November midterms. These swing voters, many of whom voted for President Donald Trump in 2024, identify as moderates or independents rather than conservatives, consume relatively little political news, and are primarily focused on one issue above all else: the cost of living.
"A plurality of swing voters aren’t sure which party they trust on the major issues, but Democrats hold a slight advantage on inflation and the cost of living, the top issue for swing voters," Data for Progress found. "Around 1 in 3 swing voters say their biggest issues with the Democratic Party are its 'old and out of touch' leadership and the party 'not doing enough to lower costs.'"
"The most popular proposal was simple: Raise taxes on the wealthy," the report states. "Twenty-eight percent selected it as one of their top three choices. Close behind, at 24%, was creating a Medicare for All healthcare system. Those weren't followed by tougher immigration policies or deficit reduction. Instead, voters also favored banning artificial intelligence from setting prices or wages based on personal data and preventing utility companies from passing unreasonable costs on to consumers."
NEW: Our first report on the swing voters of the 2026 midterms finds that when they are asked which policies would make them definitely vote for a Democrat, the most selected option is “raise taxes on the wealthy,” followed by “create a Medicare for All health care system.”
[image or embed]
— Data for Progress (@dataforprogress.org) July 9, 2026 at 6:30 AM
According to the report, swing voters currently favor a Democratic candidate for Congress over a Republican by a 12-point margin, with 46% undecided.
“The swing voters who will decide the midterms are not asking Democrats to sound more like Republicans—they want Democrats to embrace progressive economic policies that will actually work to lower costs and put workers first,” Data for Progress executive director Ryan O'Donnell said on Thursday. “Voters have been making clear for years that cost-of-living issues are the top priority. Taking more conservative stances is not what voters are asking for from their leaders right now.”
Democratic strategists have long clashed over whether the path to victory runs through "moderation" or bold progressive ideas, and a new analysis of 2026 swing voters boosts arguments for the latter, revealing the top policies that would sway them to vote Democrat include raising taxes on the wealthy and establishing a Medicare for All-type universal healthcare system.
On Thursday, Data for Progress published a new report identifying a relatively small but electorally crucial bloc comprising roughly 8% of likely 2026 voters who are genuinely persuadable heading into the November midterms. These swing voters, many of whom voted for President Donald Trump in 2024, identify as moderates or independents rather than conservatives, consume relatively little political news, and are primarily focused on one issue above all else: the cost of living.
"A plurality of swing voters aren’t sure which party they trust on the major issues, but Democrats hold a slight advantage on inflation and the cost of living, the top issue for swing voters," Data for Progress found. "Around 1 in 3 swing voters say their biggest issues with the Democratic Party are its 'old and out of touch' leadership and the party 'not doing enough to lower costs.'"
"The most popular proposal was simple: Raise taxes on the wealthy," the report states. "Twenty-eight percent selected it as one of their top three choices. Close behind, at 24%, was creating a Medicare for All healthcare system. Those weren't followed by tougher immigration policies or deficit reduction. Instead, voters also favored banning artificial intelligence from setting prices or wages based on personal data and preventing utility companies from passing unreasonable costs on to consumers."
NEW: Our first report on the swing voters of the 2026 midterms finds that when they are asked which policies would make them definitely vote for a Democrat, the most selected option is “raise taxes on the wealthy,” followed by “create a Medicare for All health care system.”
[image or embed]
— Data for Progress (@dataforprogress.org) July 9, 2026 at 6:30 AM
According to the report, swing voters currently favor a Democratic candidate for Congress over a Republican by a 12-point margin, with 46% undecided.
“The swing voters who will decide the midterms are not asking Democrats to sound more like Republicans—they want Democrats to embrace progressive economic policies that will actually work to lower costs and put workers first,” Data for Progress executive director Ryan O'Donnell said on Thursday. “Voters have been making clear for years that cost-of-living issues are the top priority. Taking more conservative stances is not what voters are asking for from their leaders right now.”
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