The Times-Picayune of New Orleans, Louisiana said… no. They refused to publish.
They sent us a rejection letter assuring us that they "support First Amendment free speech," of course. They just find our particular speech too "uncomfortable."
Uncomfortable.
Let me tell you about uncomfortable.
Uncomfortable is 900,000 Louisiana women of childbearing age waking up in a state that treats their uteruses like crime scenes. Uncomfortable is pregnant
Kaitlyn Joshua bleeding through her jeans in a Louisiana hospital parking lot because doctors were too scared of criminal repercussions. Uncomfortable is driving five hours across state lines for healthcare that used to be 10 minutes away. Uncomfortable is a group of Louisiana Republicans investigating a New York-based doctor for legally shipping pills to patients in the state—prosecutors hunting doctors for simply providing care.
In trying to end abortion access, Barrett accidentally revealed just how determined Americans are to control their own bodies. (Thanks for nothing, Amy.)
Louisiana already had one of the highest maternal mortality rates in the nation before this medieval abortion ban. Black and Native American women die here at rates that would make developing countries blush. And now? Doctors turn away women with pregnancy complications because providing necessary care might land them in a state prison.
So yes, Amy Coney Barrett voted to overturn
Roe v. Wade. Yes, clinics shuttered overnight from coast to coast. But here's what nobody saw coming: When you eliminate physical access to abortion care, people don't simply accept defeat. They fight for their reproductive freedom. Today, more Americans are ending pregnancies with pills delivered to their mailboxes than ever before—not because it's ideal, but because it's necessary. The data is unequivocal; Abortion rates have actually risen since Roe fell in 2022, though countless people still face dangerous barriers to care. In trying to end abortion access, Barrett accidentally revealed just how determined Americans are to control their own bodies. (Thanks for nothing, Amy.)
But
The Times-Picayune finds our ad uncomfortable. The Times-Picayune chose comfort over truth. They chose to protect their readers from reality, rather than prepare them for it.
Here are the facts
The Times-Picayune doesn't want you to read: Abortion pills work. They're Food and Drug Administration-approved. They're safe. And—here's the kicker—they're available by mail in all 50 states, including Louisiana. Right now, as you read this, about 8,000 women per month in abortion-banned states are getting these pills delivered to their doorsteps.
I run Mayday Health. We're the people who put up billboards and buy ads and generally make powerful people squirm by stating the obvious. Like the time
we put up three billboards in Jackson, Mississippi that read "Pregnant? You still have a choice." When Mississippi's attorney general tried to intimidate us with subpoenas, we didn't blink. We bought 20 more billboards and ran a state-wide TV ad. We turned their threats into a marketing campaign about abortion pills.
When Spotify rejected our audio ads about abortion pills, claiming we violated their policies, we posted a Tweet thread called the "Spotify Rapist Playlist," a list of convicted felons whose music is still available to stream. A week later, Spotify admitted their "ad reviewer made an error." (Spotify ultimately rejected our ads, and we ended up going on Pandora).
We've danced this dance before. The powerful get nervous when they think they have something to lose.
Here's what kills me: The same people who spread complete bullshit about abortion—that it causes breast cancer, that fetuses feel pain at six weeks, that women regularly use it as birth control—these people get full-page spreads. But a few words of truth about FDA-approved pills? Too spicy for the newspaper of record in the Big Easy.
Amy Coney Barrett and her robed colleagues said they were giving the power back to the states, back to the people. Noble, right? Except how are people supposed to make informed decisions when newspapers won't even print basic medical facts?
The truth is simple: Abortion bans don't stop abortions. They stop safe abortions. Women have been ending pregnancies since before we figured out how to make fire, and they're not stopping anytime soon. The only question is whether they'll have accurate information to aid them in the process.
We're not backing down. Mayday Health will keep
taking out ads, conducting undercover investigations into fake crisis centers, flying airplane banners over MLB games, driving digital billboard trucks to fake crisis pregnancy centers, building pop-up abortion stores in Texas, and spreading information to rape crisis pregnancy centers. Because while The Times-Picayune worries about its comfort level, Louisiana women are out here living in the real world—a world where information isn't just power, it's survival.
So here's my message to
The Times-Picayune and every other institution that finds truth "uncomfortable:" Get comfortable with discomfort. Because we're not going anywhere, and neither are abortion pills.
How's that for uncomfortable?
