Using Boycotts to Defend Free Speech: This Is Larger Than Jimmy Kimmel

How can we effectively push back on the Jimmy Kimmel suspension, and its larger threats to free speech? After Charlie Kirk’s shooting, Kimmel posted, “Can we just for one day agree that it is horrible and monstrous to shoot another human?” And sent his family’s “love to the Kirks and to all the children, parents, and innocents who fall victim to senseless gun violence.” But that didn’t seem to matter, because Kimmel also dared to point out that the Trump administration was using the assassination to score political points.

US President Donald Trump had already warned in July that Kimmel should be the next to be fired after Stephen Colbert. After Kimmel spoke out following the assassination, Trump Federal Communications Commission head Brendan Carr threatened to revoke the licenses of stations carrying Kimmel’s show. Nexstar and Sinclair then jumped in saying they wouldn’t air Kimmel’s episodes. And ABC-Disney caved. Vladimir Putin and his oligarchs would be proud.

Hearteningly, Americans are responding with appropriate outrage. The cancellation site of Disney+ streaming service has reportedly crashed from people ending their subscriptions. Conservative-leaning comedians have spoken out. Common Cause has launched a Turn Off Disney campaign and FreePress.Net has started a call-in campaign. Even Republican Sen. Ted Cruz (R-Texas) called it “unbelievably dangerous for government to put itself in the position of saying we’re going to decide what speech we like and what we don’t, and we’re going to threaten to take you off air if we don’t like what you’re saying.”

The question is how to sustain the pushback, which means building the broadest possible coalition of fellow citizens who are outraged, whether or not they love Kimmel’s jokes and stands. And how to coordinate as many organizations as possible working together to promote approaches like:

• Boycotting ABC-Disney, including theme parks, cruises, movies, and streaming and TV channels like Disney+, ESPN, and Hulu. Asking international groups to do the same.
• Boycotting local stations of ABC, NextStar, and Sinclair. This could be particularly valuable given Sinclair’s longtime role demanding that their stations air their right-wing segments and talking points (plus demanding Kimmel donate to Turning Point or Kirk’s family). And Sinclair just backed off under pressure from their earlier announcement to schedule a Charlie Kirk Tribute in Kimmel’s slot. Public protests at the affiliates give people ways to act within their own communities, pressuring them to agree to carry Kimmel again and ask Sinclair to do so nationally. They can also spark general local coverage, along the lines of the Tesla Takedown campaigns.
• Targeting and pressuring station advertisers, both national and local. Local groups can publicly announce targets. People can find the advertisers by watching the local broadcasts. There’s also a crowdsourced map where people can take pictures of TV ads and then upload them with links to which advertiser and which station.
• Promoting all these actions on social media and in every other way. Hashtags circulating include #BoycottDisney, #CancelDisneyABC, #CancelDisneyPlus, #CancelHulu, #BoycottSinclair, and #IstandWithJimmyKimmel. Also here’s a link to related cartoons.

Successful boycotts and corporate campaigns need coalitions that act together and persist. I’m hoping other groups will now coordinate with Freepress.net and Common Cause to do this, and coordinate on common platforms to direct people. For instance, someone launched a boycottdisneyabc.com site with toolkits, templates, and an event page. But it’s not clear which, if any, groups are behind it or are using it. Pushback takes organization, as well as individual people acting.

Kimmel isn’t the only voice that’s been targeted for failing to toe the line in the wake of Kirk’s murder. MSNBC fired Matthew Dowd and the Washington Post fired columnist Karen Attiah. But Kimmel’s firing is the one that’s outraged millions of Americans who aren’t political junkies, so it's the one that offers the best chance to act. Kimmel’s suspension presents both a challenge to democracy, and an opportunity to keep this country one where governments can’t just shut down people who disagree with them.