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Consumers Looking to Avoid Trump Have One Fewer Option in REI
REI’s leadership has endorsed leaders who gutted public lands, greenwashed their use of AI, deployed a union-busting law firm, and rigged their governance structure to shut out different perspectives.
Apr 26, 2026
In the Trump 2.0 era, many Americans have begun to engage in a new “conscious consumerism”—avoiding the companies that have bent the knee to the president. Data firm Numerator found that 38% of US consumers have participated in some form of a boycott over the last year, and 48% said they would stop buying from a company that had differing political views. Some may have felt that outdoor retailer REI would be an ideal place to shop during this time, a home for like-minded, outdoorsy people who care about the environment.
As an REI worker, I’m still expected to evangelize about REI’s mission—the outdoors, sustainability, and community. But ever since we started unionizing at REI in 2022, it’s now become a facade. REI’s leadership has endorsed leaders who gutted public lands, greenwashed their use of AI, deployed a union-busting law firm, and rigged their governance structure to shut out different perspectives. REI, a favorite of outdoor-loving liberals, has gone Trump.
The first public sign came when REI endorsed the Trump administration directly. The executives of the “co-op,” without any direct feedback from the members whose values and opinions they claim to base their decisions on, signed a letter of support for then-nominee for Secretary of the Interior Doug Burgum, who ended up being confirmed in a vote of 79-18. In the year since his confirmation, Burgum has spent much of his time opening federal lands up to oil and gas drilling and trying to make the “Gulf of America” name stick. While REI’s new CEO has issued an apology since, the damage is already being done.
But throughout our union effort, from organizing to now bargaining, we’ve seen up close how the co-op has aligned itself with President Donald Trump. REI has met our unionization campaign by hiring a law firm with deep ties to pro-business, anti-worker cases, Morgan Lewis. This firm has been contracted to bust unions in everything from Amazon to professional baseball.
As REI has continued to stonewall us at the bargaining table, it’s opened itself up to a new opportunity for “conscious consumerism.” We have authorized a boycott should the company fail to agree on a contract with its 11 unionized stores.
Its reputation has earned the respect of the Trump administration, as the president installed Crystal Carey, a former partner at Morgan Lewis, as the general counsel for the National Labor Relations Board (NLRB). In that role, Carey is responsible for setting the agenda for the NLRB as it weighs decisions on union elections, unfair labor practices, and more—including major cases regarding our union campaign. Morgan Lewis also handled the president’s taxes for many years. That’s who REI chose to hire—one of Trump’s favorite law firms.
Perhaps the most damning example of how REI is taking a page from the Trump playbook is how they’ve changed their governance structure. As a co-op, REI members elect the board of directors each year, seemingly a symbol of democratic governance and participation. Any co-op member can vote, and any member can run.
Last year, we decided to nominate two members to the board, Tefere Gebre and Shemona Moreno, longtime labor advocates, outdoor enthusiasts, and progressive leaders. Both were ideal candidates for REI’s board, but instead, their candidacies were rejected outright in favor of a slate of candidates handpicked by REI executives.
In response, we urged co-op members to vote down this slate. They responded overwhelmingly in support—members defeated the slate of candidates, and the board was left with multiple vacancies in response. An expression of will like this—again, from the very members whose values the co-op's executives claim impact their decisions—should have prompted REI to look inward and reflect.
Instead, REI took the Trump route. REI didn’t like the results, so they changed the rules. They moved up the board election to December, after holding it in April and May for years. This came in the middle of negotiations, which prevented us from speaking out against this anti-democratic move. Holding the election over the holidays meant participation would be low, and members couldn’t hear another perspective on any of the co-op’s preferred candidates. It’s a microcosm for how Trump is trying to change the rules of our democracy with the SAVE America Act and gerrymandering.
Of course, REI isn’t alone in cowering to the president. Another major retailer, Target, has also kept its head down during the second Trump administration. The company pulled back its Diversity, Equity, and Inclusion initiatives and remained silent as Immigration and Customs Enforcement ran amok in the company’s home state of Minnesota. And Target has paid the price as it has faced boycotts from customers and protests outside its stores.
While many corporations have bowed their heads to the president, it wasn’t always this way. During the first Trump administration, we even had companies like Microsoft, Google, and Facebook speaking out against Trump’s immigration policies.
As REI has continued to stonewall us at the bargaining table, it’s opened itself up to a new opportunity for “conscious consumerism.” We have authorized a boycott should the company fail to agree on a contract with its 11 unionized stores. We do not take this decision lightly, but we know that REI members and customers have our backs in the fight for a fair contract and in the fight against Trump.
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'Don't Buy Starbucks!' Says Union as It Launches Nationwide Strike Against Coffee Giant’s Unfair Labor Conditions
As its workers fight for a living wage and for the company to address hundreds of labor violation complaints, Starbucks Workers United says it's prepared for the "biggest and longest" strike in the company's history.
Nov 13, 2025
As hundreds of Starbucks workers go on strike across the US to protest the company's unfair labor practices, its union is telling customers to boycott the company in hopes of pressuring it to return to the bargaining table to negotiate its first union contract.
“As of today, Starbucks workers across the country are officially ON STRIKE,” said Starbucks Workers United, the union representing nearly 10,000 baristas, on social media Thursday. “We’re prepared for this to become the biggest and longest [unfair labor practices] strike in Starbucks history.”
The union implored customers: "DON'T BUY STARBUCKS for the duration of our open-ended ULP strike!"
The strike comes after negotiations between the union and the company stalled out in April. Last week, 92% of union baristas voted to authorize a strike as the company's lucrative holiday season began. They are hoping to turn the company’s annual “Red Cup Day,” during which it gives out free reusable cups to customers, into a “Red Cup Rebellion.”
The union says three of its core demands remain unmet. It has called for the company to address "rampant" understaffing, which it says has led to longer wait times for customers and overwhelmed staff, while simultaneously leaving workers without enough hours to afford the cost of living.
It also seeks higher take-home pay for workers. Starting baristas make just over $15 per hour, which data from MIT shows is not enough to afford the cost of living in any US state when working 40 hours a week. According to the union, most Starbucks workers receive fewer than 20 hours of work per week, rendering them ineligible for benefits.
The union has drawn a contrast between its workers' pay, which averages less than $15,000 a year, and that of CEO Brian Niccol, who raked in a total compensation package of $96 million in just four months after taking over last year.
"Too many of us rely on SNAP or Medicaid just to get by, and most baristas still don’t earn a livable wage. In a majority of states, starting pay is just $15.25 an hour—and even then, we’re not getting the 20 hours a week we need to qualify for benefits," said Jasmine Leli, a barista and strike captain from Buffalo, New York, where the first Starbucks store in the nation voted to unionize back in 2021.
The company has gone nearly four years without recognizing it. While it claims to have engaged with the union in "good faith," the National Labor Relations Board (NLRB) has found Starbucks guilty of over 500 labor law violations, making it the worst violator in modern history.
These have included illegal firings and disciplinary actions against union organizers, the illegal withholding of wages and benefits, threats to close stores that unionize, and illegal surveillance of employees. More than 700 unfair labor practice charges made against the company remain unresolved, including 125 of them filed since January.
According to an estimate from the Strategic Organizing Center, Starbucks' union-busting had cost the company more than $240 million through February 2024. That money was lost in the form of legal fees and payments to consultants, as well as productivity lost due to anti-union store closures and captive audience meetings.
“Things have only gone backwards at Starbucks under Niccol’s leadership," Leli said. "But a fair union contract and the resolution of hundreds of unfair labor practice charges are essential to the company’s turnaround."
The union has argued that in order to meet their demands for a fair contract, it would cost less than a single day's sales.
The strike begins just days after 85 US lawmakers—led by Sen. Bernie Sanders (I-Vt.) and Rep. Pramila Jayapal (D-Wash.)—sent letters demanding that the company stop union-busting and negotiate a fair deal with its employees.
"Starbucks is not a poor company," the Senate letter said to Niccol. "Last year, Starbucks made over $3.6 billion in profit and paid out nearly $5 billion in stock buybacks and dividends. In fact, in the first three quarters of the year, Starbucks made $1.7 billion in profit and paid out over $2 billion in dividends. Last year, you made $95 million in compensation for the four months you worked in 2024, roughly 6,666 times more than what your average worker was paid for the entire year."
"Despite that extravagant spending on executives and shareholders, Starbucks refuses to reach an agreement with its own workers even though you are less than one average day’s sales apart from a contract," it continued. "Starbucks must reverse course from its current posture, resolve its existing labor disputes, and bargain a fair contract in good faith with these employees."
The strike will begin at 65 stores across more than 40 US cities, with rallies scheduled in New York, Philadelphia, Chicago, Columbus, and Anaheim, among other locations. The union said the strike is "open-ended," with no set end date, and that baristas across more than 550 unionized stores across the country are prepared to join in.
“If Starbucks keeps stonewalling a fair contract and refusing to end union-busting, they’ll see their business grind to a halt,” said Michelle Eisen, a spokesperson for Starbucks Workers United, who has worked as a barista for 15 years. “'No contract, no coffee' is more than a tagline—it’s a pledge to interrupt Starbucks’ operations and profits until a fair union contract and an end to unfair labor practices are won."
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Defending Democracy Starts With Your Phone Plan: Why I Cut Ties With T-Mobile
The most effective way to resist the authoritarian takeover of our democracy is to make it clear to companies partnering with authoritarians that there will always be consequences for such business relationships.
Nov 10, 2025
With everything that the Trump administration is doing to militarize our cities and neighborhoods, it can be easy to forget about all of the damage that Elon Musk has done, and continues to do. He and his Department of Government Efficiency minions destroyed the US Agency for International Development, resulting in incredible misery and thousands of deaths in countries around the world. They fired thousands of dedicated civil servants and embedded themselves in all major government agencies, and combined our personal data in illegal ways that make us all more vulnerable.
While Musk isn’t in the headlines as much now, he continues to use his vast wealth to subvert democracy both here and around the world, and will continue to do so unless we fight back. One of the pillars of his empire is Starlink, which leverages Musk’s relationship with President Donald Trump to help it acquire additional spectrum licenses and crush its competition.
The most effective way to resist the authoritarian takeover of our democracy is to make it clear to companies partnering with authoritarians that there will always be consequences for such business relationships. Earlier this year, T-Mobile became the first major cellular carrier to integrate the Starlink network, positioning T-Mobile customers uniquely to help counter Musk's influence.
I was a T-Mobile customer, starting in 2013. My whole family was on T-Mobile, and I had a business account as well. I develop a mobile application for iPhone and Android, so I needed multiple phone lines for software testing.
If you’re a T-Mobile customer, I strongly encourage you to cancel your T-Mobile contract on the weekend of November 14-16 as thousands join me in boycotting T-Mobile.
After becoming active in the Tesla Takedown campaign, I learned about the dangers posed by T-Mobile's partnership with Starlink. I attended protests at local Starlink offices and wrote directly to T-Mobile's CEO to express my concerns about this collaboration.
T-Mobile's problematic actions extend far beyond this partnership. The company dismantled its diversity, equity, and inclusion program to appease the Trump administration while seeking approval for two major acquisitions. They now host Trump Mobile on their network and lobbied in support of Trump's budget bill—legislation expected to strip millions of Americans of healthcare while delivering tax cuts to millionaires and billionaires. Adding to this troubling record, T-Mobile has spent years employing aggressive union-busting tactics to prevent workers from organizing.
After a month with no reply, I began exploring alternative carriers. It’s important to research that carefully, since other carriers may be owned by T-Mobile directly (like Mint Mobile), or may use the T-Mobile network (like Ultra Mobile and Tello Mobile). To have the greatest impact, it’s best to move to a carrier with no connection to T-Mobile. You can find alternatives here.
After selecting a new carrier, I began moving lines, one by one. I was concerned about how difficult it would be, but it’s surprisingly easy. After moving the last line, the last step was to call T-Mobile and formally terminate my accounts.
Mobile carriers HATE when customers move. It costs money to acquire new subscribers, so they will try very hard to keep you. I explained to the service rep why I was cancelling my contract, and that I had sent a message to the CEO about my concerns. “He’s probably very busy,” the rep said. “Would you wait two more weeks before you cancel?” I explained that I had already waited for a month with no reply. She then offered me a $20 credit for staying. Without being rude, I explained that this wasn’t about money, it was about defending democracy.
If you’re a T-Mobile customer, I strongly encourage you to cancel your T-Mobile contract on the weekend of November 14-16 as thousands join me in boycotting T-Mobile. Even better, you can sign the #BoycottTMobile pledge and actively join us. It’s probably easier than you imagine, and it’s an important step we can take to stop the pipeline that funds Musk and Trump. You’ll be glad you did.
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