For Immediate Release


Nicole Matthews 757-622-7382

Bus, Metro Ads Promote Controversial 'Animal Liberation Project' Exhibit on D.C. Mall

WASHINGTON - Thanks to a new PETA ad campaign, summer tourists visiting the
nation's capital will be unlikely to miss a controversial new display
at the National Mall. The group is displaying ads for its "Animal
Liberation Project" exhibit on double-decker sightseeing buses and
inside Metro trains and is placing leaflets on display racks at the
Chamber of Commerce Visitors' Center and in 200 D.C.-area hotels.

To view one of the ads, click here.

The exhibit -- which is set up on the mall side of the Natural
History Museum through Labor Day -- consists of several large panels
with photos showing similarities between the oppression of Homo sapiens
and the exploitation of other species. It focuses on how people in the
past and present have sought to justify abuse and exploitation in
similar ways -- regardless of who the victims were. Click here to view the online version of the exhibit.

"The exhibit calls on everyone who has ever been appalled by the
historical oppression of women, children, and minorities to examine how
their actions today might contribute to or prevent the
suffering of others," says PETA's president and cofounder, Ingrid E.
Newkirk. "Every moment, animals are routinely and permanently deprived
of contact with their families, beaten in order to make them perform
tricks that they don't understand, and deprived of everything that is
natural and important to them. We hope that the Animal Liberation
Project will help relegate all oppression to the history books."

For more information, please visit


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People for the Ethical Treatment of Animals (PETA), with more than 2.0 million members and supporters, is the largest animal rights organization in the world. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.

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