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Corporate media sometimes showed us the victims of the housing crisis, but hardly ever their victimizers—and the policymakers behind the Great Recession. (Photo: Josh Edelson/AFP/Getty Images)

Corporate media sometimes showed us the victims of the housing crisis, but hardly ever their victimizers—and the policymakers behind the Great Recession. (Photo: Josh Edelson/AFP/Getty Images)

Media Evasions on Racism and the Role of Derek Chauvin

Although it's acknowledged that Black people and other people of color are consistently at the bottom of the caste system, there's no examination of the powerful interests that put them there.

Jeff Cohen

Let's acknowledge at the outset that corporate liberal media—owned and sponsored by the mightiest economic forces in our society—have increased their talk about race and racism in recent years, especially since the rise of Trump. 

They've even learned to throw around the phrase "systemic racism"—while avoiding scrutiny of the corporate systems that propel and reinforce racism. 

The view of the world projected by such coverage is typically that of victims without victimizers. Although it's acknowledged that Black people and other people of color are consistently at the bottom of the caste system, there's no examination of the powerful interests that put them there—the profiteers who, for so many generations, have had their knees on the necks of poor people of color.

Chauvin has played a useful role for corporate media—a rare villain who could be identified and named, a symbol of deadly racism in news outlets that are structured to refrain from identifying the economic forces responsible for far more hardship and death in communities of color than Chauvin could ever inflict.

Enter killer-in-uniform Derek Chauvin. 

Let me be clear that I'm heartened by the media coverage of George Floyd's murder, and even more heartened by the mass protests that erupted in the wake of that murder. But Chauvin's willful, sadistic, public execution of a handcuffed Black man ended the beloved life of a single individual. 

At the same time, Chauvin has played a useful role for corporate media—a rare villain who could be identified and named, a symbol of deadly racism in news outlets that are structured to refrain from identifying the economic forces responsible for far more hardship and death in communities of color than Chauvin could ever inflict. 

Even before COVID, for example, we knew that the profit-driven U.S. healthcare system was causing the premature deaths of people of color, with substandard care leading to 260 premature African-American deaths every day by one estimate. Mainstream media will occasionally show us the victims of inadequate healthcare, but they never identify the villains—those powerful corporate interests that have lobbied so hard for so long to ensure that we live in the only "advanced" country on earth without universal health coverage.

 If you watch the network newscasts on ABC/NBC/CBS and count the commercials, you'll notice that the all-powerful pharmaceutical industry is the number 1 sponsor.

Let's turn from healthcare to housing. We have a homeless crisis far worse than any other advanced industrial country. Gentrification in major cities disproportionately causes the evictions of people of color. Our longstanding housing crisis was made worse by the "Great Recession" begun in 2007, which most affected homeowners of color and African Americans in particular—a disaster sparked by a handful of greedy Wall Street firms and their allies in Washington

Unlike Chauvin, not one of these Wall Street criminals was given a televised trial. Corporate media sometimes showed us the victims of the housing crisis, but hardly ever their victimizers—and the policymakers behind the Great Recession, like Robert Rubin, are still served up as media experts today. 

Wall Street banks aren't just major sponsors of news media. They're also major donors to politicians of both parties, heavily to Democrats. So are big urban real estate interests responsible for gentrification—donating to Democratic officials who might criticize "systemic racism" while consistently enabling it.

Black, Latinx and Native American communities are the ones hit hardest by pollution, cancer-causing refineries, and extraction. Death and disease have flourished, but the polluting corporations responsible don't go on trial—and mainstream media rarely name the politically-connected perpetrators. Indeed, oil and gas companies have long been major sponsors of media, including "public broadcasting," and coverageoften reflects that coziness

With his knee on George Floyd's neck, Derek Chauvin became a symbol of racism for mainstream media, but he's a mere symptom of the deadly problem of systemic racism. 

The main perpetrators and beneficiaries of systemic racism—whether in healthcare, housing, environmental pollution, employment, education or criminal justice—include powerful corporations that sponsor news outlets that have aimed a bright spotlight at this killer cop.     

It's no surprise those corporations don't get the mainstream media spotlight they deserve.


Our work is licensed under Creative Commons (CC BY-NC-ND 3.0). Feel free to republish and share widely.
Jeff Cohen

Jeff Cohen

Jeff Cohen is an activist and author. Cohen was an associate professor of journalism and the director of the Park Center for Independent Media at Ithaca College, founder of the media watch group FAIR, and former board member of Progressive Democrats of America. In 2002, he was a producer and pundit at MSNBC (overseen by NBC News). He is the author of "Cable News Confidential: My Misadventures in Corporate Media" - and a co-founder of the online action group, www.RootsAction.org. His website is jeffcohen.org.

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