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Biden National Security Adviser Among Those Crafting 'Project 2029' Policy Agenda for Democrats
"Jake Sullivan's been a critical decision-maker in every Democratic catastrophe of the last decade," said one observer. "Why is he still in the inner circle?"
Jun 30, 2025
Amid the latest battle over the direction the Democratic Party should move in, a number of strategists and political advisers from across the center-left's ideological spectrum are assembling a committee to determine the policy agenda they hope will be taken up by a Democratic successor to President Donald Trump.
Some of the names on the list of people crafting the agenda—named Project 2029, an echo of the far-right Project 2025 blueprint Trump is currently enacting—left progressives with deepened concerns that party insiders have "learnt nothing" and "forgotten nothing" from the president's electoral victories against centrist Democratic candidates over the past decade, as one economist said.
The project is being assembled by former Democratic speechwriter Andrei Cherny, now co-founder of the policy journal Democracy: A Journal of Ideas, and includes Jake Sullivan, a former national security adviser under the Biden administration; Jim Kessler, founder of the centrist think tank Third Way; and Neera Tanden, president of the Center for American Progress and longtime adviser to former Secretary of State Hillary Clinton.
Progressives on the advisory board for the project include economist Justin Wolfers and former Roosevelt Institute president Felicia Wong, but antitrust expert Hal Singer said any policy agenda aimed at securing a Democratic victory in the 2028 election "needs way more progressives."
As The New York Times noted in its reporting on Project 2029, the panel is being convened amid extensive infighting regarding how the Democratic Party can win back control of the White House and Congress.
After democratic socialist and state Assemblymember Zohran Mamdani's (D-36) surprise win against former New York Gov. Andrew Cuomo last week in New York City's mayoral primary election—following a campaign with a clear-eyed focus on making childcare, rent, public transit, and groceries more affordable—New York City has emerged as a battleground in the fight. Influential Democrats including House Minority Leader Hakeem Jeffries (D-N.Y.) and Sen. Kirsten Gillibrand (D-N.Y.) have so far refused to endorse him and attacked him for his unequivocal support for Palestinian rights.
Progressives have called on party leaders to back Mamdani, pointing to his popularity with young voters, and accept that his clear message about making life more affordable for working families resonated with Democratic constituents.
But speaking to the Times, Democratic pollster Celinda Lake exemplified how many of the party's strategists have insisted that candidates only need to package their messages to voters differently—not change the messages to match the political priorities of Mamdani and other popular progressives like Sen. Bernie Sanders (I-Vt.) and Rep. Alexandria Ocasio-Cortez (D-N.Y.).
"We didn't lack policies," Lake told the Times of recent national elections. "But we lacked a functioning narrative to communicate those policies."
Sanders and Ocasio-Cortez have drawn crowds of thousands in red districts this year at Sanders' Fighting Oligarchy rallies—another sign, progressives say, that voters are responding to politicians who focus on billionaires' outsized control over the U.S. political system and on economic justice.
Project 2029's inclusion of strategists like Kessler, who declared economic populism "a dead end for Democrats" in 2013, demonstrates "the whole problem [with Democratic leadership] in a nutshell," said Jonathan Cohn of Progressive Mass—as does Sullivan's seat on the advisory board.
As national security adviser to President Joe Biden, Sullivan played a key role in the administration's defense and funding of Israel's assault on Gaza, which international experts and human rights groups have said is a genocide.
"Jake Sullivan's been a critical decision-maker in every Democratic catastrophe of the last decade: Hillary Clinton's 2016 campaign, the withdrawal from Afghanistan, the Israel/Gaza War, and the 2024 Joe Biden campaign," said Nick Field of the Pennsylvania Capital-Star. "Why is he still in the inner circle?"
"Jake Sullivan is shaping domestic policy for the next Democratic administration," he added. "Who is happy with the Biden foreign policy legacy?"
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WelcomeFest’s Billionaire Backers Reveal Its True Mission
Like Third Way and the Democratic Leadership Council before it, Welcome is yet another donor- and elite-driven operation seeking to drag the Democratic Party rightward on economic policy.
Jun 04, 2025
If the Abundance universe is to be believed, the hottest ticket this summer is WelcomeFest.
Wednesday’s confab is the second such annual gathering organized by the centrist group Welcome Party and its political action committee WelcomePAC, with this year’s event touting a distinct abundance flair. The conference boasts a rogues’ gallery of corporate-friendly cosponsors, including Third Way, the New Democratic Coalition, Inclusive Abundance, and the Blue Dog Caucus. A sizzle reel from last year’s event paints WelcomeFest as an Internet Hippo tweet come to life, complete with cameos from A-listers like ex-CNN anchor John Avlon and Democratic influencer Olivia Julianna.
Taken together, WelcomePAC’s leadership and funding are at odds with their claimed opposition to the “buttoned-up [politics] of Washington elites.”
This year’s “Responsibility to Win” session (misspelled on the event’s official poster) has drawn viral attention online—both for its bizarre AI Ghibli promos and stacked lineup of neoliberal pundits, conservative Democratic lawmakers, and wunderkind pollsters serving up Dick Morris’ reheated leftovers.
Speakers include:
- Derek Thompson, co-author of Abundance.
- Matt Yglesias, confidently-wrong pundit and, per Thompson, the “OG grandfather of Abundance.”
- Sen. Elissa Slotkin (D-Mich.), who doesn’t think Democrats should use the term “oligarchy.”
- Rep. Ritchie Torres (D-N.Y.), Abundance champion and darling of AIPAC and crypto lobbyists.
- Reps. Jake Auchincloss (D-Mass.), Adam Gray (D-Calif.), and Kristen McDonald Rivet (D-Mich.), founding members of the Abundance-themed Build America Caucus.
- Reps. Marie Gluesenkamp Perez (D-Wash). and Jared Golden (D-Maine), current and former co-chairs of the conservative Blue Dog Caucus.
- Adam Jentleson, anti-”Groups” crusader currently distancing himself from his 14-month stint as Sen. John Fetterman’s (D-Pa.) chief of staff.
- David Shor, pollster and prolific party animal.
WelcomePAC’s Donors
Campaign finance records reveal that WelcomePAC, the primary organizers of WelcomeFest, has raked in sizable contributions from billionaires and corporate oligarchs:
- Reid Hoffman: LinkedIn cofounder Reid Hoffman has given over $1.8 million to WelcomePAC since 2021. A major donor to former Vice President Kamala Harris’ 2024 campaign and the pro-Harris SuperPAC Future Forward, Hoffman strongly opposed the Biden administration’s anti-monopoly policies and publicly demanded that Harris fire Federal Trade Commission Chair Lina Khan if she won the election. Hoffman has also bankrolled the Mainstream Democrats super PAC, which spent heavily in Democratic primaries in 2022 and 2024 to defend conservative Democrats like Kurt Schrader and Henry Cuellar and defeat progressives like Cori Bush and Nina Turner.
- Walton family: WelcomePAC has received over $1.1 million from relatives and heirs of Walmart founder Sam Walton—the richest family in America.
- S. Robson (Rob) Walton: Rob Walton, the eldest son of Walmart founder Sam Walton, has given $100,000 to WelcomePAC since 2024.
- Samuel R. Walton: Samuel R. Walton, grandson of Sam Walton and owner of a natural resources holding company, has given $625,000 to WelcomePAC since 2024.
- Christy Walton: Christy Walton, widow of one of Sam Walton’s sons, has given $125,000 to WelcomePAC since 2022.
- Alice Walton: Alice Walton, daughter of Sam Walton, has given $25,000 to WelcomePAC since 2022.
- Carrie Walton Penner: Walton Penner, daughter of Rob Walton, has given $150,000 to WelcomePAC since 2022. She is also a prolific donor to the anti-public education charter school movement.
- Greg Penner: Penner, the husband of Carrie Walton and son-in-law of Rob, has given $150,000 to WelcomePAC since 2022. Penner is also Chairman of Walmart’s Board of Directors and a managing partner for the Walton family’s private equity firm.
- Bekenstein family: Bain Capital co-chairman Joshua Bekenstein and his wife Anita have given a combined $375,000 to WelcomePAC since October 2024.
- Michael Bloomberg: Billionaire and former New York City mayor Michael Bloomberg has given $100,000 to WelcomePAC since August 2024. Bloomberg is best known for his controversial mayoralty (which saw the expansion of racist “stop-and-frisk” policing tactics and anti-Muslim surveillance) and his expensive, widely-mocked 2020 presidential campaign.
- James & Kathryn Murdoch: James Murdoch—the estranged younger son of News Corp founder Rupert Murdoch—and his wife Kathryn have given a combined $2.5 million to WelcomePAC since April 2024.
- Rob Granieri: Granieri, the co-founder of Wall Street quantitative trading firm Jane Street, has given $100,000 to WelcomePAC since June 2024.
- Edward Fishman: Fishman, a managing director at hedge fund D.E. Shaw, has given $200,000 to WelcomePAC since February 2022.
- Mark Heising: Heising, the founder of private equity firm Medley Partners, has given $250,000 to WelcomePAC since June 2024.
- David Nierenberg: Nierenberg, an investment manager and former national finance co-chair for Mitt Romney’s 2008 and 2012 presidential campaigns, and his wife Patricia have given a combined $726,600 to WelcomePAC since March 2024.
- Americans Together Inc: Americans Together Inc, a centrist group founded by former Sen. Joe Manchin’s (D-W.Va.) daughter Heather Manchin Bresch, has given over $1 million to WelcomePAC since February 2024. A core plank of Americans Together’s policy platform is opposing any repeal or reform of the Senate filibuster (the goal, ironically, of a 2021 book by WelcomeFest speaker Adam Jentleson).
- Bresch, the former CEO of pharma company Mylan, attracted national attention in 2016 for defending Mylan’s EpiPen price-gouging.
Who’s Actually Welcome to the Party?
While WelcomePAC’s donor roster makes clear who the group wants to welcome into the Democratic tent, its website is quite explicit about who they wish to exclude. WelcomePAC blames the Democratic Party’s woes on an “extreme right and socialist left […] conspiring with conflict-driven media to trash the Democratic brand.” In a poorly-aged 2021 Substack post calling for a “Jim Clyburn Day,” Welcome co-founder Lauren Harper celebrated Clyburn’s 2020 endorsement of Biden for “steering the party away from further polarization that would have led to a second Trump term.”
WelcomeFest organizers have explicitly juxtaposed their event with the purportedly left-wing Democratic National Committee, offering a refuge to those put off by the Democratic Party’s current leadership. They firmly reject unspecified “progressive purity tests” (read: having values), but lack a compelling explanation for why swing and red state voters are flocking to the progressive-populist fight against oligarchy.
Bafflingly, for a group that promises to offer “a vision for a depolarized United States,” WelcomeFest only features Democrats speaking about the need to moderate. The group, which proudly touts the label of “centrist insurgency,” has seemingly little to offer a polarized Republican Party—which is perhaps why their previous campaign to convince five House Republicans to caucus with Democrats failed so spectacularly. This has hardly hampered their push for moderation at all costs. In pursuit of this end, the group has even invented a metric that claims safe blue congressional seats are undemocratic, encouraging Republican challengers to pursue previously uncontested blue seats.
Some of WelcomePAC’s top staff have also spent their careers working to move the Democratic Party to the right. Co-founder Liam Kerr previously spent 10 years working for Democrats for Education Reform, a charter school advocacy organization founded and funded by hedge fund managers. Welcome Party board member Catharine Bellinger has also spent her career working for the same pro-charter school groups as Kerr. WelcomePAC’s political director, Daniel Conway, spent nearly six years working for No Labels, the centrist dark money group co-founded by the late Joe Lieberman that repeatedly attempted to recruit a third party candidate to run for president in 2024.
Taken together, WelcomePAC’s leadership and funding are at odds with their claimed opposition to the “buttoned-up [politics] of Washington elites.” Like Third Way and the Democratic Leadership Council before it, Welcome is yet another donor- and elite-driven operation seeking to drag the Democratic Party rightward on economic policy. That “rebranded neoliberalism” approach risks further alienating the very constituencies that Democrats lost in 2016 and 2024, and ceding further ground to right-wing faux-populists like Vice President JD Vance.
Given the WelcomeFest lineup, it’s clear that the donor class views Abundance as key to carrying out this self-serving crusade against populism.
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Third Way And Its Regressive Politics Should Have No Place in the Democratic Party
The party is very much at a crossroads: It can embrace progressivism and forge a new, compelling identity or it can take cues from the donor and consultant class and embrace the very policies that precipitated our current political crisis.
Mar 05, 2025
Over the weekend, Politico reported that, in early February, a group of Democratic “consultants, campaign staffers, elected officials, and party leaders” had convened in Virginia to chart a course forward for the party. The so-called “Comeback Retreat” was organized by the corporate centrist think tank Third Way and resulted in a summary document highlighting some of the top takeaways from the convening. In a series of bullet points, the authors of the document summarize the ways that, in their view, Democrats can reconnect with working class voters.
The Democratic Party is still reeling from its loss to President Donald Trump and the MAGA movement in November, and party leaders are correct in thinking they should adopt a new tack. However, Third Way, and its brand of tried-and-failed Republican-lite politics, should not have any say in the way the Democratic Party reforms itself as it heads into the 2026 midterm and 2028 presidential election.
The Comeback Retreat summary focuses on Democrats’ cultural disconnect with working class voters, as well as Democrats’ lack of “economic trust” with voters. The document first points to issues in each category and then offers solutions for rebuilding across both lines. Some of these issues and prescriptions are of the milquetoast variety typically generated by the consultant class. Democrats should “acknowledge [voters’] struggles and speak to real concerns,” advises one point, while elsewhere the document recommends “[improving] Democratic communication and media strategy.” No political strategist would disagree that these are both good practices for any successful campaign.
If Democrats really want to speak to voters’ concerns, they should start by addressing trends that are making life unlivable for so many Americans.
However, situated alongside these poli-sci bromides are some truly reactionary ideas. In the cultural dimension, the document encourages Democrats to “embrace masculinity” and celebrate “traditional American imagery (e.g., farms, main streets).” Apparently, Third Way and its colleagues don’t consider city dwellers to be traditionally American. On the economic side, the document encourages Democrats to stop “demonizing wealth and corporations” and to “avoid an anti-capitalist stance.” The party also, per Third Way, needs to “move away from the dominance of small-dollar donors whose preferences may not align with the broader electorate.”
If the party “moves away” from small-dollar donors, that apparently means “moving toward” millionaire, billionaire, and corporate donors.
Finally, the document devotes a fair amount of time to “reduc[ing] far-left influence and infrastructure.” Recommendations include building a pipeline of moderate Democrats to staff the ranks of the party and run for office, banning “far-left” candidate questionnaires, and “push[ing] back” against far-left staffers and groups who, according to Third Way, exert “disproportionate influence” in the party. (I’m pleased, as a member of the so-called “far-left,” to learn that we wield so much power within the party—and expect that our influence on party policy will become visible any day now.)
Taken together, a very clear image emerges of the Democratic Party envisioned by Third Way: It is pro-capitalist, pro-corporate, and preferential to big donors over small ones. It also celebrates masculinity and a traditional America while rejecting “identity-based” concerns. To put it another way, it sounds a lot like the modern GOP right before the MAGA movement took over.
This list of prescriptions—cooked up at a retreat held in the richest county in the U.S., where I seriously doubt there were working class voters present—is a recipe for disaster for the Democratic Party. In 2024, former Vice President Kamala Harris ran a campaign that was heavily focused on Republicans disaffected with Trump and aimed at presenting the Democrats as a kinder, gentler GOP, the kind that we might have today if Jeb Bush or Mitt Romney had become the standard-bearer instead of Donald Trump. This strategy backfired catastrophically. Doubling down on it would be pure political malpractice.
The Democratic Party does need to emphasize “shared values,” as the document says. These values, though, include the notion that healthcare is a human right that should be provided by the government, not a privilege. They embrace the idea that the U.S. needs to develop more clean energy sources, not drill for more oil and gas—with renewable energy creating more jobs than drilling. And Americans agree that corporations and the wealthy should be taxed more, not celebrated for their ingenuity in hoarding wealth.
If Democrats really want to speak to voters’ concerns, they should start by addressing trends that are making life unlivable for so many Americans. The affordability crunch caused by corporate greed, the climate crisis, our ever-more-expensive healthcare system, and our flailing democracy all provide the party with openings to take bold, progressive policy stands. However, these stances are completely incompatible with the regressive, triangulating politics that Third Way envisions.
The Democratic Party is very much at a crossroads: It can embrace progressivism and forge a new, compelling identity that speaks directly to voters’ concerns—especially working-class voters. Or it can take cues from the donor and consultant class and embrace the very policies that precipitated our current political crisis. The former approach requires bravery and risk-taking; the latter only asks that the party backslides into its old habits and, quite possibly, political obsolescence.
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