Amazon Won't Display Tariff Costs After Trump Whines to Bezos

Amazon said Tuesday that it would not display tariff costs next to products on its website after U.S. President Donald Trump called the e-commerce giant's billionaire founder, Jeff Bezos, to complain about the reported plan.

Citing an unnamed person familiar with Amazon's supposed plan, Punchbowl News reported that "the shopping site will display how much of an item's cost is derived from tariffs—right next to the product's total listed price."

Many Amazon products come from China. While U.S. Treasury Secretary Scott Bessent claimed Sunday that "there is a path" to a tariff deal with the Chinese government, Trump has recently caused global economic alarm by hitting the country with a 145% tax and imposing a 10% minimum for other nations.

According toCNN, which spoke with two senior White House officials on Tuesday, Trump's call to Bezos "came shortly after one of the senior officials phoned the president to inform him of the story" from Punchbowl.

"Of course he was pissed," one official said of Trump. "Why should a multibillion-dollar company pass off costs to consumers?"

Asked about how the call with Bezos went, Trump told reporters: "Great. Jeff Bezos was very nice. He was terrific. He solved the problem very quickly, and he did the right thing, and he's a good guy."

Earlier Tuesday, during a briefing, White House Press Secretary Karoline Leavitt called Amazon's reported plan "a hostile and political act," and said that "this is another reason why Americans should buy American."

Leavitt also asked why Amazon didn't have such displays during the Biden administration and held up a printed version of a 2021 Reuters report about the company's "compliance with the Chinese government edict" to stop allowing customer ratings and reviews in China, allegedly prompted by negative feedback left on a collection President Xi Jinping's speeches and writings.

Asked whether Bezos is "still a Trump supporter," Leavitt said that she "will not speak to" the president's relationship with him.

As CNBC detailed Tuesday:

Less than two hours after the press briefing, an Amazon spokesperson told CNBC that the company was only ever considering listing tariff charges on some products for Amazon Haul, its budget-focused shopping section.

"The team that runs our ultra low cost Amazon Haul store has considered listing import charges on certain products," the spokesperson said. "This was never a consideration for the main Amazon site and nothing has been implemented on any Amazon properties."

But in a follow-up statement an hour after that one, the spokesperson clarified that the plan to show tariff surcharges was "never approved" and is "not going to happen."

In response to Bloomberg also reporting on Amazon's claim that tariff displays were never under consideration for the company's main site, U.S. Commerce Secretary Howard Lutnick wrote on social media Tuesday, "Good move."

Before Amazon publicly killed any plans for showing consumers the costs from Trump's import taxes, Senate Minority Leader Chuck Schumer (D-N.Y.) said on the chamber's floor Tuesday that companies should be "displaying how much tariffs contribute to the total price of products."

"I urge more companies, particularly national retailers that compete with Amazon, to adopt this practice. If Amazon has the courage to display why prices are going up because of tariffs, so should all of our other national retailers who compete with them. And I am calling on them to do it now," he said.

Congressional Progressive Caucus Chair Greg Casar (D-Texas) on Tuesday framed the whole incident as an example of how "Trump has created a government by and for the billionaires," declaring: "If anyone ever doubted that Trump, and [Elon] Musk, and Bezos, and the billionaires are all [on] one team, just look at what happened at Amazon today. Bezos immediately caved and walked back a plan to tell Americans how much Trump's tariffs are costing them."

Casar also claimed Bezos wants "big tax cuts and sweetheart deals," and pointed to Amazon's Prime Video paying $40 million to license a documentary about the life of First Lady Melania Trump. In addition to the film agreement, Bezos has come under fire for Amazon's $1 million donation to the president's inauguration fund.

As the owner of The Washington Post, Bezos—the world's second-richest person, after Trump adviser Musk—also faced intense criticism for blocking the newspaper's planned endorsement of the president's 2024 Democratic challenger, Kamala Harris, and demanding its opinion page advocate for "personal liberties and free markets."