May, 08 2013, 05:20pm EDT
This Mother's Day: Moms Aren't Lovin' It
High profile moms, bloggers call on McDonald's to stop marketing to kids
WASHINGTON
This Mother's Day - as McDonald's meets intensifying scrutiny of its marketing with new tactics to hook kids on its product - a broad coalition of moms from prominent bloggers to a bestselling author is calling on the burger giant's CEO, Don Thompson, to give moms a break.
Today, two weeks prior to the corporation's annual shareholders' meeting, moms took to the blogosphere, Twitter, Facebook, Pinterest and other social media sites to promote the #MomsNotLovinIt campaign and an accompanying graphic: a mother with her kids standing down a tidal wave of McDonald's promotions.
"As this graphic shows, there is very little this corporation won't do to browbeat kids with its junk food brand," said Gigi Kellett, a mother and spokesperson for Corporate Accountability International, the organization coordinating today's action. "If CEO Thompson won't listen to top doctors, shareholders or even the government in stopping the marketing, just maybe he'll listen to mothers."
Over the last three years, Corporate Accountability International and its partners - including a network of more than 3000 doctors and child care providers - have helped compel McDonald's to make changes to its Happy Meals and reduce the media presence of its iconic clown.
Why the hullabaloo over marketing? The Institute of Medicine and the National Bureau of Economic Research find ending junk food marketing directed at kids could spare the health of millions of children. The White House, four federal agencies (the FTC, FDA, CDC and USDA) recommend curbing junk food marketing kids and the American Academy of Pediatrics goes even further recommending Congress ban junk food advertising during children's programming.
"It doesn't matter if I turn off the TV, closely monitor my kids' internet use, or take a different route to school to avoid billboards, the environment my kids are growing up in is saturated with McDonald's marketing," said Jessica Gottlieb, a top blogger and a mother of two in Los Angeles. "McDonald's intention is to undermine my choices as a parent and that's why I'm choosing to join legions of other moms in pushing back."
McDonald's refers to mothers like Jessica as "gatekeepers" and sees cross-promotions with children's films, celebrity and athlete endorsements, adver-games, school assemblies and more as a means of undercutting said gatekeepers.
McDonald's - never mind its competitors - then aims to further tip the playing field against moms outspending by nearly 10 to 1 each year the nation's leading public health and nutrition educational initiative - an ally to moms in raising healthy kids in an environment crowded with predatory marketing and junk food.
The corporation has also sought to persuade mothers that its brand is no longer unhealthy by ramping-up marketing of "healthier" options like oatmeal with the sugar content of a Snickers bar and salads that actually rival burgers and fries for calories. To make matters worse, McDonald's has given perks to hundreds of bloggers to endorse its product. It also hosted an all-expense paid trip to Chicago for mom bloggers, in hopes they'd in turn act as "ambassadors" for the brand.
And in spite of the health impacts and incendiary marketing tactics, the corporation's apologists argue McDonald's has the right to market as much as it wants to whomever it wants: the issue is one of choice.
"As fast food chains like Jack in the Box and KFC Australia make changes to their marketing in response to the growing global movement calling for an end to marketing to children, the time has come for McDonald's to heed this call to action," said Robyn O'Brien, a mother of four, author of The Unhealthy Truth and founder of AllergyKids. "Let parents decide what we want to feed our children without targeting our kids. It's a move that could earn consumer praise and demonstrate McDonald's leadership in putting kids' health first."
In two weeks, this demand from mothers like Gottlieb and activist organizations like MomsRising and RuddRoots Parents is sure to be a centerpiece of the corporation's shareholders' meeting. For a third year in a row McDonald's is opposing a shareholder resolution that calls on the corporation to publicly assess the financial risks associated its impact on public health. With so many of the health impacts originating with marketing to children, the moms taking action today will be keeping a close eye on CEO Thompson's response.
Corporate Accountability stops transnational corporations from devastating democracy, trampling human rights, and destroying our planet.
(617) 695-2525LATEST NEWS
Russia's Putin Secures Another Term
The controversial leader won a record number of votes for a post-Soviet candidate even as opponents organized a protest at noon on the election's third and last day.
Mar 17, 2024
Despite protests on Sunday, Russian President Vladimir Putin won reelection with more votes than any candidate since the fall of the Soviet Union.
Exit poll the Public Opinion Foundation (POF) put the final tally after three days of voting at 87.8%, the Russian Public Opinion Research Center (VCIOM) at 87%, and Russia's Central Election Commission (CEC) at 87.3%. Putin will now serve another six-year term, meaning he will have been at the helm of the Russian state for longer than any leader since Catherine the Great, surpassing Josef Stalin.
The election comes less than a month after the second anniversary of Russia's invasion of Ukraine and is likely to lead to more tensions between the Russian and U.S. governments.
"It gives me some hope to see how many people are not happy with the dictatorship, the war, with what's happening in Russia."
"For a U.S. administration that hoped Putin's Ukraine adventure would be wrapped up by now with a decisive setback to Moscow's interests, the election is a reminder that Putin expects that there will be many more rounds in the geopolitical boxing ring," Nikolas Gvosdev, director of the National Security Program at the Foreign Policy Research Institute, told the Russia Matters project.
With most of Putin's prominent opponents either dead, imprisoned, or in exile, the elections results were considered a foregone conclusion by both friends and foes of his administration.
A Putin spokesperson said in 2023 that the election was "not really democracy" but instead "costly bureaucracy," according to CNN. Meanwhile, a spokesperson for the White House National Security Council said the election was "obviously not free nor fair."
However, Russian opponents of Putin did find a way to demonstrate their position with a protest called "Noon Against Putin." The protest was called for by St. Petersburg politician Maxim Reznik, according to The Guardian. Participants were instructed to head to a polling place at noon and cast a paper ballot for one of the candidates running against Putin, or to write-in another candidate or spoil their ballot.
Russian opposition leader Alexei Navalny had endorsed the protest before his death last month in a Russian prison, leading the Independent Novaya Gazeta newspaper to dub it "Navalny's political testament."
The action drew crowds to polling places both in Russian cities like Moscow, St. Petersburg, and Yekaterinburg and at Russian embassies around the world.
"This is the first time in my life I have ever seen a queue for elections," one woman waiting in line in Moscow told
CNN. Russian journalists reported that the lines at some stations within the country reached the thousands, according to Reuters.
Navalny's widow, Yulia Navalnaya, who had also endorsed the protest, voted at the embassy in Berlin, while several protesters gathered outside the embassy in London.
"I expected there to be a lot of people, but not this many," London-based participant Maria Dorofeyeva told The Guardian, adding, "It gives me some hope to see how many people are not happy with the dictatorship, the war, with what's happening in Russia. And we want to stop it."
Ruslan Shaveddinov of Navalny's Anti-Corruption Foundation told Reuters:
"We showed ourselves, all of Russia and the whole world that Putin is not Russia (and) that Putin has seized power in Russia."
"Our victory is that we, the people, defeated fear, we defeated solitude—many people saw they were not alone," Shaveddinov said
Keep ReadingShow Less
Van Hollen Says Netanyahu Spreading 'Flat Out Lies' About UNRWA
The Maryland senator defended the organization on CBS and said there was no evidence that it was a "proxy for Hamas."
Mar 17, 2024
U.S. Senator for Maryland Chris Van Hollen continued his defense of the United Nations Relief and Works Agency for Palestine Refugees in the Near East and its work in Gaza in an appearance on CBS News' "Face the Nation" on Sunday.
"The claim that Prime Minister [Benjamin] Netanyahu and others are making that somehow UNRWA is a proxy for Hamas are just flat out lies, that's a flat out lie," he told journalist Margaret Brennan.
The U.S. was one of many Western countries that paused funding for UNRWA after the agency announced in January that it had fired 12 staffers over Israeli allegations that they had been involved in Hamas' October 7 attack on Israel. However, some countries including Canada, Sweden, the European Union, and Australia have since restored funding. A report has also emerged that Israel tortured UNRWA staffers into falsely confessing to involvement in the Hamas attack.
"Netanyahu has wanted to get rid of UNRWA because he had seen them as a means to continue the hopes of the Palestinian people for a homeland of their own."
Van Hollen's remarks on Sunday come days after he argued for the restoration of UNRWA funds on the floor of the U.S. Senate and criticized Republican legislators who wanted to permanently end funds for the organization that supports some 6 million Palestinian refugees in countries across the Middle East, including around 2 million in Gaza.
During his speech, he pointed out that the Netanyahu government had not shared the underlying evidence that UNRWA staffers participated in October 7 with either UNRWA itself or the U.S. government. He also urged his colleagues to read a classified Director of National Intelligence report on Netanyahu's claims of UNRWA complicity with Hamas.
On "Face the Nation," Van Hollen said that the person in charge of operations on the ground in UNRWA was a 20-year U.S. Army veteran.
"You can be sure he is not in cahoots with Hamas," the senator told Brennan.
He also repeated claims that Netanyahu has wanted to eliminate UNRWA entirely since at least 2017.
"Netanyahu has wanted to get rid of UNRWA because he had seen them as a means to continue the hopes of the Palestinian people for a homeland of their own," Van Hollen said, adding that the right-wing Israeli leader's "primary objective" was preventing the formation of a Palestinian state.
However, the dismantling of UNRWA would be especially catastrophic amid Israel's ongoing bombardment and invasion of Gaza, which has killed more than 31,000 people and put the survivors at risk of famine. No other organization has the infrastructure in place to distribute the necessary aid.
"If you cut off funding for UNRWA in Gaza entirely, it means more people will starve, more people won't get the medial assistance they need, and so it would be a huge mistake," Van Hollen said.
He also said that only 14 of the agency's 13,000-strong staff in Gaza had been accused of participating in the October 7 attack.
"We should investigate it, we should hold all those people accountable, but for goodness' sake, let's not hold 2 million innocent Palestinian civilians who are dying of starvation... accountable for the bad acts of 14 people."
Van Hollen also repeated his call for President Joe Biden to condition the sale of offensive military weapons to Israel on the country obeying international law and allowing aid into Gaza. While Israel sent the U.S. a letter saying it was in compliance with the law, "the day it was signed, clearly the Netanyahu government is not in compliance, because we see that they're continuing to restrict humanitarian assistance," he told Brennan.
Also on "Face the Nation" Sunday, United Nations International Children's Emergency Fund (UNICEF) Chief Executive Catherine Russell described the impact that a lack of aid was having on the children of Gaza.
"We know now that children are dying of malnutrition in Gaza," she told Brennan.
Russell said that not enough aid was reaching those who needed it, calling both air drops and sea deliveries "a drop in the bucket."
She also called for greater transparency into what was actually happening in Gaza and the difficulties of delivering aid.
"The world should be able to see what's happening and make their own judgments about what's going on," Russell said.
Keep ReadingShow Less
Gore Calls Out Fossil Fuel Industry 'Shamelessness' in Lying to Public
"They are continuing to do similar things today to try to fool people and pull the wool over people's eyes just in the name of greed," the former vice president said.
Mar 17, 2024
In reflecting on nearly 50 years of climate advocacy, former Vice President Al Gore said that he had "underestimated" the greed of the fossil fuel industry.
The remarks came in an interview published in USA Today on Sunday. When asked if he had any regrets, Gore responded that he had "put every ounce of energy" he had into climate advocacy, but added:
"I was pretty slow to recognize how important the massive funding of anti-climate messaging was going on. I underestimated the power of greed in the fossil fuel industry, the shamelessness in putting out the lies."
"They are continuing to do similar things today to try to fool people and pull the wool over people's eyes just in the name of greed," Gore continued.
"What's at stake is so incredible."
Gore, who tried to raise awareness about the climate crisis in the U.S. House of Representatives as early as 1981 and brought the issue to national attention in 2006's documentary An Inconvenient Truth, has taken a harsher tone against oil, gas, and coal companies in recent months. In August 2023, he said that the "climate crisis is a fossil fuel crisis," and in September, he implored the industry to "get out of the way." In December, he lamented that the industry had "captured the COP process," referring to the appointment of the United Arab Emirates national oil company CEO Sultan Ahmed Al Jaber to preside over the United Nations' COP28 climate conference in that country.
In the USA Today interview, Gore also named the fossil fuel industry when asked about his greatest frustration.
"Well, that we haven't made more progress," Gore answered, "and that some of the fossil fuel companies have been shameless in providing, continuing to provide lavish funding for disinformation and misinformation."
"What's at stake is so incredible," he added.
However, Gore told USA Today that he tried not to focus on his anger, but instead on continuing to raise awareness about the crisis and what can be done about it. And he remained hopeful that his grandchildren would live in a world in which people had come together and acted in time.
"We've got all the solutions we need right now to cut emissions in half before the end of this decade," he said. "We've got a clear line of sight to how we can cut the other 50% of emissions by mid century."
He also encouraged more people to get involved with the climate movement.
"I would say the greatest need is for more grassroots advocates because the most persuasive advocates are those in your own community," he said.
Keep ReadingShow Less
Most Popular