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Israeli National Security Minister Itamar Ben-Gvir taunts a humiliated Global Sumud Flotilla detainee in Ashdod, Israel on May 20, 2026.
As a country that invests heavily in public relations and presenting itself in a positive light, Israel often claims its representation lies in anything but its own actions.
On Wednesday, Israel’s Minister of National Security, Itamar Ben-Gvir, publicly shared videos of the mistreatment of the activists of the Global Sumud Flotilla, illegally intercepted by Israeli forces earlier this week in international waters, including in broad daylight.
In addition to condemnation by representatives of several countries, Ben Gvir also faced internal criticism. Israel’s Prime Minister himself, Benjamin Netanyahu, expressed his disapproval by saying that “[t]he way that Minister Ben-Gvir dealt with the flotilla activists is not in line with Israel's values and norms.”
This is where I invite you to pause the unfolding story. Let’s put what we are seeing in other words: Israel’s Prime Minister, who has an arrest warrant by the International Criminal Court for war crimes and crimes against humanity, is telling one of his ministers that his treatment of illegally captured activists doesn’t match Israel’s values and norms. Netanyahu says that after congratulating the Israeli army for intercepting the flotilla just days ago. According to him, this kind of abuse is not what Israel is about; Ben-Gvir, his own minister, should not form our image of Israel.
A question comes to mind: If it is not his own government official's, whose actions, according to Netanyahu himself, should we consider as we form an image of Israel’s values and norms?
For the ones willing to listen, Israel’s actions have spoken louder than any of its hasbara statements and have represented its values and norms very clearly.
Could it be when the Israeli soldiers continuously brag about their looting in Gaza on social media, when armed settlers—protected by the Israeli army—increasingly torch Palestinian houses in the West Bank, or when “Death to Arabs!” is being shouted with pride by the marchers on Jerusalem Day each year?
Would any state policy exemplify those values and norms? Like what we can read in the multiple reports describing systematic torture and sexual violence in Israeli detention (reports by the United Nations, B’Tselem, and Amnesty International)? And if someone argues that the Israeli government is not in fact showing what has become normalized through this specific state policy, it is difficult not to wonder what its values and norms have become when the detention of prison guards, caught brutally sexually abusing a Palestinian detainee on camera, is protested by fellow Israelis, when they are welcomed to Israel TV stations, and finally acquitted of any crime?
This is what this story illustrates: While Israel claims to represent many (for example, the global Jewish community), conveniently, no one seems able to represent Israel itself. Because if official state policies, military instructions and actions, public demonstrations, and the conduct of prison guards supported by the people do not represent Israel’s values and norms, the notion of Israel’s representation has become nothing more than what we find in political dystopias: just words we are supposed to accept.
The words become both the representation and the represented: The world’s most moral army is so because that is how it describes itself; there is no forced starvation because those responsible deny it; the abuse of the Global Sumud Flotilla crew is an exception because the war criminal in charge says he does not approve of it.
This is how simple Israel’s hasbara has become. And if it purely relies on the credulousness of its audience, who is left in that audience by now?
It is clear to see that this Orwellian reality is cracking. US citizens’ support for Israel is at an all-time low. The petition to suspend European Union-Israeli trade reached over a million signatures. Even something as seemingly unshakable as Europe’s fascination with Eurovision saw five countries and many viewers boycott the show due to Israel’s participation. The Government Pension Fund of Norway, the world’s largest sovereign wealth fund, divested from 11 companies, including Israeli banks, because of Israel’s actions in Gaza and the West Bank. For the ones willing to listen, Israel’s actions have spoken louder than any of its hasbara statements and have represented its values and norms very clearly.
Ultimately, what Netanyahu’s comment shows is a complete disconnect from reality. And perhaps that is the ultimate representation of how Israel and its supporters are left to operate.
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On Wednesday, Israel’s Minister of National Security, Itamar Ben-Gvir, publicly shared videos of the mistreatment of the activists of the Global Sumud Flotilla, illegally intercepted by Israeli forces earlier this week in international waters, including in broad daylight.
In addition to condemnation by representatives of several countries, Ben Gvir also faced internal criticism. Israel’s Prime Minister himself, Benjamin Netanyahu, expressed his disapproval by saying that “[t]he way that Minister Ben-Gvir dealt with the flotilla activists is not in line with Israel's values and norms.”
This is where I invite you to pause the unfolding story. Let’s put what we are seeing in other words: Israel’s Prime Minister, who has an arrest warrant by the International Criminal Court for war crimes and crimes against humanity, is telling one of his ministers that his treatment of illegally captured activists doesn’t match Israel’s values and norms. Netanyahu says that after congratulating the Israeli army for intercepting the flotilla just days ago. According to him, this kind of abuse is not what Israel is about; Ben-Gvir, his own minister, should not form our image of Israel.
A question comes to mind: If it is not his own government official's, whose actions, according to Netanyahu himself, should we consider as we form an image of Israel’s values and norms?
For the ones willing to listen, Israel’s actions have spoken louder than any of its hasbara statements and have represented its values and norms very clearly.
Could it be when the Israeli soldiers continuously brag about their looting in Gaza on social media, when armed settlers—protected by the Israeli army—increasingly torch Palestinian houses in the West Bank, or when “Death to Arabs!” is being shouted with pride by the marchers on Jerusalem Day each year?
Would any state policy exemplify those values and norms? Like what we can read in the multiple reports describing systematic torture and sexual violence in Israeli detention (reports by the United Nations, B’Tselem, and Amnesty International)? And if someone argues that the Israeli government is not in fact showing what has become normalized through this specific state policy, it is difficult not to wonder what its values and norms have become when the detention of prison guards, caught brutally sexually abusing a Palestinian detainee on camera, is protested by fellow Israelis, when they are welcomed to Israel TV stations, and finally acquitted of any crime?
This is what this story illustrates: While Israel claims to represent many (for example, the global Jewish community), conveniently, no one seems able to represent Israel itself. Because if official state policies, military instructions and actions, public demonstrations, and the conduct of prison guards supported by the people do not represent Israel’s values and norms, the notion of Israel’s representation has become nothing more than what we find in political dystopias: just words we are supposed to accept.
The words become both the representation and the represented: The world’s most moral army is so because that is how it describes itself; there is no forced starvation because those responsible deny it; the abuse of the Global Sumud Flotilla crew is an exception because the war criminal in charge says he does not approve of it.
This is how simple Israel’s hasbara has become. And if it purely relies on the credulousness of its audience, who is left in that audience by now?
It is clear to see that this Orwellian reality is cracking. US citizens’ support for Israel is at an all-time low. The petition to suspend European Union-Israeli trade reached over a million signatures. Even something as seemingly unshakable as Europe’s fascination with Eurovision saw five countries and many viewers boycott the show due to Israel’s participation. The Government Pension Fund of Norway, the world’s largest sovereign wealth fund, divested from 11 companies, including Israeli banks, because of Israel’s actions in Gaza and the West Bank. For the ones willing to listen, Israel’s actions have spoken louder than any of its hasbara statements and have represented its values and norms very clearly.
Ultimately, what Netanyahu’s comment shows is a complete disconnect from reality. And perhaps that is the ultimate representation of how Israel and its supporters are left to operate.
On Wednesday, Israel’s Minister of National Security, Itamar Ben-Gvir, publicly shared videos of the mistreatment of the activists of the Global Sumud Flotilla, illegally intercepted by Israeli forces earlier this week in international waters, including in broad daylight.
In addition to condemnation by representatives of several countries, Ben Gvir also faced internal criticism. Israel’s Prime Minister himself, Benjamin Netanyahu, expressed his disapproval by saying that “[t]he way that Minister Ben-Gvir dealt with the flotilla activists is not in line with Israel's values and norms.”
This is where I invite you to pause the unfolding story. Let’s put what we are seeing in other words: Israel’s Prime Minister, who has an arrest warrant by the International Criminal Court for war crimes and crimes against humanity, is telling one of his ministers that his treatment of illegally captured activists doesn’t match Israel’s values and norms. Netanyahu says that after congratulating the Israeli army for intercepting the flotilla just days ago. According to him, this kind of abuse is not what Israel is about; Ben-Gvir, his own minister, should not form our image of Israel.
A question comes to mind: If it is not his own government official's, whose actions, according to Netanyahu himself, should we consider as we form an image of Israel’s values and norms?
For the ones willing to listen, Israel’s actions have spoken louder than any of its hasbara statements and have represented its values and norms very clearly.
Could it be when the Israeli soldiers continuously brag about their looting in Gaza on social media, when armed settlers—protected by the Israeli army—increasingly torch Palestinian houses in the West Bank, or when “Death to Arabs!” is being shouted with pride by the marchers on Jerusalem Day each year?
Would any state policy exemplify those values and norms? Like what we can read in the multiple reports describing systematic torture and sexual violence in Israeli detention (reports by the United Nations, B’Tselem, and Amnesty International)? And if someone argues that the Israeli government is not in fact showing what has become normalized through this specific state policy, it is difficult not to wonder what its values and norms have become when the detention of prison guards, caught brutally sexually abusing a Palestinian detainee on camera, is protested by fellow Israelis, when they are welcomed to Israel TV stations, and finally acquitted of any crime?
This is what this story illustrates: While Israel claims to represent many (for example, the global Jewish community), conveniently, no one seems able to represent Israel itself. Because if official state policies, military instructions and actions, public demonstrations, and the conduct of prison guards supported by the people do not represent Israel’s values and norms, the notion of Israel’s representation has become nothing more than what we find in political dystopias: just words we are supposed to accept.
The words become both the representation and the represented: The world’s most moral army is so because that is how it describes itself; there is no forced starvation because those responsible deny it; the abuse of the Global Sumud Flotilla crew is an exception because the war criminal in charge says he does not approve of it.
This is how simple Israel’s hasbara has become. And if it purely relies on the credulousness of its audience, who is left in that audience by now?
It is clear to see that this Orwellian reality is cracking. US citizens’ support for Israel is at an all-time low. The petition to suspend European Union-Israeli trade reached over a million signatures. Even something as seemingly unshakable as Europe’s fascination with Eurovision saw five countries and many viewers boycott the show due to Israel’s participation. The Government Pension Fund of Norway, the world’s largest sovereign wealth fund, divested from 11 companies, including Israeli banks, because of Israel’s actions in Gaza and the West Bank. For the ones willing to listen, Israel’s actions have spoken louder than any of its hasbara statements and have represented its values and norms very clearly.
Ultimately, what Netanyahu’s comment shows is a complete disconnect from reality. And perhaps that is the ultimate representation of how Israel and its supporters are left to operate.