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Anne Lee compares the prices of various canned goods at ALDI in Binghamton, NY on December 5, 2019.
(Photo by Carolyn Van Houten/The Washington Post via Getty Images)
Democrats Rally Around ‘Affordability,’ But ‘Precarity’ Is a Better Slogan
Americans need something more ambitious and less transitory than relief at the checkout counter.
Jul 09, 2026
Janeese George’s recent victory in the Washington, DC, mayoral primary and wins by progressive Democrats in New York and Colorado last week are signs that Zohran Mamdani's election was not a one-off, and that populist, “eat the rich” messaging is effective across a broad swath of voters. But as the US heads toward midterm elections, Democrats are having a hard time finding a partywide motto with similar resonance. Since last fall, they have been focusing on “affordability” because the slogan resonates with working-class voters; their main message is that things are too expensive and that the cause is unchecked corporate greed.
But here’s the problem with focusing on affordability: It addresses poor and working-class Americans as consumers rather than as workers. It ignores the stagnant hiring environment and Americans’ widespread anxiety about getting and keeping jobs. And it fails to differentiate between short-run price pressures, such as the ones created by the war in Iran, and prolonged economic trends. Campaigning on affordability could leave Democrats laser-focused on unclogging temporary economic bottlenecks without a strategy for the long term. And affordability candidates must contend with the awkward fact that, by some measures, US wages have actually outpaced inflation. Some big-ticket items, including college tuition and airfare, are more affordable now than they were a decade ago.
If Democrats want to win this fall, promising to curb inflation and pinning the blame for high prices on corporate greed is not enough. Candidates should instead focus on precarity, the sense that American jobs and the future are hanging by a thread. I am a historian who studies how the economic concepts we use shape the politics we pursue. I have also seen firsthand how low-paying, precarious work and short-term contracts have engulfed higher education and how precarity has become a rallying cry for student workers and contingent faculty seeking to unionize.
If Democrats want to win this fall, promising to curb inflation and pinning the blame for high prices on corporate greed is not enough.
Precarity has great sloganeering potential. It names a phenomenon that straddles the working and the middle classes. More importantly, precarity messaging could help Democrats connect with younger voters, who are not yet fretting about childcare or housing prices but are very much worried about artificial intelligence, automation, and the lack of entry-level jobs.
Precarity sets in the moment someone begins thinking about entering the workforce. High schoolers and college students across the country ask themselves, “Will there be jobs for me? What can I add to the new A.I. economy?” Affordability rhetoric cannot answer these pressing questions. But running on an anti-precarity agenda would give Democrats the opportunity to lay out bold plans for working- and middle-class Americans, including strengthening safety nets for recent graduates, bankrolling programs that train young Americans for the many well-paying blue-collar jobs that go unfilled, and retraining workers when occupational demand shifts.
They should also capitalize on labor unions’ popularity, which has in the past decade returned to historic highs. Expanding workers’ collective bargaining rights should be a core part of the Democrats’ midterm platform. Only by empowering labor unions and strengthening worker protections will elected officials be able to deliver on eliminating precarity. Unfortunately, the Democrats’ other major campaign slogan, “abundance,” has drawn opposition from workers’ groups. Unions are wary that the push to cut red tape and supercharge new housing and infrastructure construction could come at the cost of hard-won wage and training standards.
Widespread unionization can eliminate bottlenecks and lower prices by ensuring that workers are better coordinated and trained, helping to avoid the accidents, delays, and manpower shortages that cause construction prices to soar. Lawmakers hoping to deliver on promises of abundance should start by creating stable jobs and secure futures for the workers who are expected to build new houses and energy infrastructure.
Of course, Democratic candidates do not have to choose between campaigning on increasing affordability or eliminating precarity. These are complementary messages, and they point to related problems. So far, however, Democratic pollsters have yet to fully test a worker-centered slogan and battleplan. Americans need something more ambitious and less transitory than relief at the checkout counter. Prices go up and down, but secure and satisfying jobs can last years, if not decades.
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Sergio Infante is a Ph.D. candidate in history at Yale University, a PD Soros Fellow, and a Public Voices Fellow with The OpEd Project.
Janeese George’s recent victory in the Washington, DC, mayoral primary and wins by progressive Democrats in New York and Colorado last week are signs that Zohran Mamdani's election was not a one-off, and that populist, “eat the rich” messaging is effective across a broad swath of voters. But as the US heads toward midterm elections, Democrats are having a hard time finding a partywide motto with similar resonance. Since last fall, they have been focusing on “affordability” because the slogan resonates with working-class voters; their main message is that things are too expensive and that the cause is unchecked corporate greed.
But here’s the problem with focusing on affordability: It addresses poor and working-class Americans as consumers rather than as workers. It ignores the stagnant hiring environment and Americans’ widespread anxiety about getting and keeping jobs. And it fails to differentiate between short-run price pressures, such as the ones created by the war in Iran, and prolonged economic trends. Campaigning on affordability could leave Democrats laser-focused on unclogging temporary economic bottlenecks without a strategy for the long term. And affordability candidates must contend with the awkward fact that, by some measures, US wages have actually outpaced inflation. Some big-ticket items, including college tuition and airfare, are more affordable now than they were a decade ago.
If Democrats want to win this fall, promising to curb inflation and pinning the blame for high prices on corporate greed is not enough. Candidates should instead focus on precarity, the sense that American jobs and the future are hanging by a thread. I am a historian who studies how the economic concepts we use shape the politics we pursue. I have also seen firsthand how low-paying, precarious work and short-term contracts have engulfed higher education and how precarity has become a rallying cry for student workers and contingent faculty seeking to unionize.
If Democrats want to win this fall, promising to curb inflation and pinning the blame for high prices on corporate greed is not enough.
Precarity has great sloganeering potential. It names a phenomenon that straddles the working and the middle classes. More importantly, precarity messaging could help Democrats connect with younger voters, who are not yet fretting about childcare or housing prices but are very much worried about artificial intelligence, automation, and the lack of entry-level jobs.
Precarity sets in the moment someone begins thinking about entering the workforce. High schoolers and college students across the country ask themselves, “Will there be jobs for me? What can I add to the new A.I. economy?” Affordability rhetoric cannot answer these pressing questions. But running on an anti-precarity agenda would give Democrats the opportunity to lay out bold plans for working- and middle-class Americans, including strengthening safety nets for recent graduates, bankrolling programs that train young Americans for the many well-paying blue-collar jobs that go unfilled, and retraining workers when occupational demand shifts.
They should also capitalize on labor unions’ popularity, which has in the past decade returned to historic highs. Expanding workers’ collective bargaining rights should be a core part of the Democrats’ midterm platform. Only by empowering labor unions and strengthening worker protections will elected officials be able to deliver on eliminating precarity. Unfortunately, the Democrats’ other major campaign slogan, “abundance,” has drawn opposition from workers’ groups. Unions are wary that the push to cut red tape and supercharge new housing and infrastructure construction could come at the cost of hard-won wage and training standards.
Widespread unionization can eliminate bottlenecks and lower prices by ensuring that workers are better coordinated and trained, helping to avoid the accidents, delays, and manpower shortages that cause construction prices to soar. Lawmakers hoping to deliver on promises of abundance should start by creating stable jobs and secure futures for the workers who are expected to build new houses and energy infrastructure.
Of course, Democratic candidates do not have to choose between campaigning on increasing affordability or eliminating precarity. These are complementary messages, and they point to related problems. So far, however, Democratic pollsters have yet to fully test a worker-centered slogan and battleplan. Americans need something more ambitious and less transitory than relief at the checkout counter. Prices go up and down, but secure and satisfying jobs can last years, if not decades.
From Your Site Articles
Sergio Infante is a Ph.D. candidate in history at Yale University, a PD Soros Fellow, and a Public Voices Fellow with The OpEd Project.
Janeese George’s recent victory in the Washington, DC, mayoral primary and wins by progressive Democrats in New York and Colorado last week are signs that Zohran Mamdani's election was not a one-off, and that populist, “eat the rich” messaging is effective across a broad swath of voters. But as the US heads toward midterm elections, Democrats are having a hard time finding a partywide motto with similar resonance. Since last fall, they have been focusing on “affordability” because the slogan resonates with working-class voters; their main message is that things are too expensive and that the cause is unchecked corporate greed.
But here’s the problem with focusing on affordability: It addresses poor and working-class Americans as consumers rather than as workers. It ignores the stagnant hiring environment and Americans’ widespread anxiety about getting and keeping jobs. And it fails to differentiate between short-run price pressures, such as the ones created by the war in Iran, and prolonged economic trends. Campaigning on affordability could leave Democrats laser-focused on unclogging temporary economic bottlenecks without a strategy for the long term. And affordability candidates must contend with the awkward fact that, by some measures, US wages have actually outpaced inflation. Some big-ticket items, including college tuition and airfare, are more affordable now than they were a decade ago.
If Democrats want to win this fall, promising to curb inflation and pinning the blame for high prices on corporate greed is not enough. Candidates should instead focus on precarity, the sense that American jobs and the future are hanging by a thread. I am a historian who studies how the economic concepts we use shape the politics we pursue. I have also seen firsthand how low-paying, precarious work and short-term contracts have engulfed higher education and how precarity has become a rallying cry for student workers and contingent faculty seeking to unionize.
If Democrats want to win this fall, promising to curb inflation and pinning the blame for high prices on corporate greed is not enough.
Precarity has great sloganeering potential. It names a phenomenon that straddles the working and the middle classes. More importantly, precarity messaging could help Democrats connect with younger voters, who are not yet fretting about childcare or housing prices but are very much worried about artificial intelligence, automation, and the lack of entry-level jobs.
Precarity sets in the moment someone begins thinking about entering the workforce. High schoolers and college students across the country ask themselves, “Will there be jobs for me? What can I add to the new A.I. economy?” Affordability rhetoric cannot answer these pressing questions. But running on an anti-precarity agenda would give Democrats the opportunity to lay out bold plans for working- and middle-class Americans, including strengthening safety nets for recent graduates, bankrolling programs that train young Americans for the many well-paying blue-collar jobs that go unfilled, and retraining workers when occupational demand shifts.
They should also capitalize on labor unions’ popularity, which has in the past decade returned to historic highs. Expanding workers’ collective bargaining rights should be a core part of the Democrats’ midterm platform. Only by empowering labor unions and strengthening worker protections will elected officials be able to deliver on eliminating precarity. Unfortunately, the Democrats’ other major campaign slogan, “abundance,” has drawn opposition from workers’ groups. Unions are wary that the push to cut red tape and supercharge new housing and infrastructure construction could come at the cost of hard-won wage and training standards.
Widespread unionization can eliminate bottlenecks and lower prices by ensuring that workers are better coordinated and trained, helping to avoid the accidents, delays, and manpower shortages that cause construction prices to soar. Lawmakers hoping to deliver on promises of abundance should start by creating stable jobs and secure futures for the workers who are expected to build new houses and energy infrastructure.
Of course, Democratic candidates do not have to choose between campaigning on increasing affordability or eliminating precarity. These are complementary messages, and they point to related problems. So far, however, Democratic pollsters have yet to fully test a worker-centered slogan and battleplan. Americans need something more ambitious and less transitory than relief at the checkout counter. Prices go up and down, but secure and satisfying jobs can last years, if not decades.
From Your Site Articles
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