'Toasts Not Tariffs': Critics Slam Trump's Threat of 200% Levy on EU Alcohol Products

U.S. President Donald Trump on Thursday threatened to slap a 200% tariff on many alcohol products made in the European Union in retaliation for a 50% levy on American whiskey and bourbon recently announced by the 27-nation bloc's executive commission.

"The European Union, one of the most hostile and abusive taxing and tariffing authorities in the World, which was formed for the sole purpose of taking advantage of the United States, has just put a nasty 50% Tariff on Whisky," Trump wrote on his Truth Social platform. "If this tariff is not removed immediately, the U.S. will shortly place a 200% tariff on all wines, champagnes, and alcoholic products coming out of France and other E.U.-represented countries."

"This will be great for the wine and champagne businesses in the U.S.," added Trump, who owns a Virginia winery. Only sparkling wine from grapes grown in France's Champagne region can be called champagne under a law protecting the product origin designation.

European Commission President Ursula von der Leyen said Thursday that "we deeply regret this measure."

"Tariffs are taxes, they are bad for business and worse for consumers," she added. "They are disrupting supply chains. They bring uncertainty for the economy."

The European Commission's move to reimpose a 50% tariffs on U.S.-made whiskey and bourbon starting April 1 was itself part of the bloc's response to Trump's 25% levy on steel and aluminum imported from the E.U., which took effect on Wednesday. Trump has also unleashed a barrage of tariffs on some of the U.S.' main trading partners including Canada, China, and Mexico, and is threatening even broader tariffs if countries don't lower trade barriers by April 2.

French Foreign Trade Minister Laurent Saint-Martin struck a defiant tone Thursday, accusing Trump of "escalating the trade war he chose to unleash."

"We will not give in to threats and will always protect our sectors," he added.

The Distilled Spirits Council of the United States, an alcohol industry lobby, urged Trump "to secure a spirits agreement with the E.U. to get us back to zero-for-zero tariffs, which will create U.S. jobs and increase manufacturing and exports for the American hospitality sector."

"We want toasts not tariffs," the lobby added.