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"Tariffs of this magnitude could have enormous consequences—raising costs, worsening shortages, and putting access to lifesaving medicines at risk."
While President Donald Trump has repeatedly claimed that he is working to lower the cost of prescription drugs, advocates for patients on Wednesday expressed alarm over the Republican's plan to impose significant tariffs on imported generic medication.
"Effective August 1st, 2026, all Generic Drugs being brought into the United States will continue to have a TARIFF of ZERO PERCENT for a two year period of time, after which the TARIFF will be raised to 100% for a one year period of time, and 200% thereafter," Trump wrote on his Truth Social platform late Tuesday.
"This is done in order to RESHORE Generic Pharmaceutical Production into America, with a penalty to those Companies that decide not to build Plant and Equipment within the stated period of time given to them," he continued. "The objective of this Policy is to protect the people of the United States."
A White House official told Politico that the administration intends to use Section 232 of the Trade Expansion Act of 1962 to impose the threatened tariffs. Although the president has not yet issued an order for his new announcement regarding generics, it's already causing concern.
"If imposed, the duty risks upending a global supply chain that keeps generic medicines affordable for Americans," the Los Angeles Times reported. "These off-patent drugs run the gamut from everyday painkillers and antibiotics to cholesterol and cancer drugs, and they're mostly produced at factories in India, Europe, and China."
Merith Basey, CEO of the advocacy organization Patients for Affordable Drugs, argued that "if the administration intends to lower prescription drug prices, it should not pursue policies that threaten to raise them. Imposing massive tariffs on generic medicines risks making lower-cost generic drugs millions of Americans rely on more expensive and harder to access."
"Generic drugs account for approximately 90% of prescriptions filled in the United States and are one of the few areas where Americans pay relatively low prices compared with other countries," she noted. "Tariffs of this magnitude could have enormous consequences—raising costs, worsening shortages, and putting access to lifesaving medicines at risk."
Basey stressed that "at a time when Americans are already struggling to afford healthcare, groceries, housing, and other basic needs, the last thing they need is another additional expense. Seniors, people with chronic conditions, and patients who rely on multiple prescriptions could be particularly hard hit."
"We urge the administration to focus its efforts on brand-name drug companies who abuse their monopoly power to block competition—not jeopardize the lower-cost medicines Americans depend on," she concluded.
The watchdog Public Citizen was also critical, warning that imposing tariffs on generics risks supply chain shocks, shortages, and treatment rationing; prioritizes supply restrictions over flexible supply from multiple sources; and undermines US manufacturing and workers, given the unlikelihood that drugmakers would invest billions to relocate to the United States.
"This reckless and impetuous move will drive up price, force rationing of key medicines, and needlessly create scarcity problems," said Peter Maybarduk, Public Citizen's Access to Medicines director, in a statement.
"The sole respite from Trump's reckless pharma tariff plans has been that they so far do not apply to generics, which are vulnerable to supply disruptions that risk people’s access to medicine," he added. "Now, Trump has erased even that modest protection, and set a destructive course that could cause, rather than prevent, scarcity and rationing."
The president's potential levies on generics would follow a similar—and similarly criticized—policy targeting brand-name drugs, which Trump announced in April, on the one-year anniversary of his so-called Liberation Day and after an investigation by the US Department of Commerce.
The April tariffs were aimed at pressuring pharmaceutical companies to negotiate onshoring plans as part of most favored nation (MFN) pricing agreements. However, as Basey pointed out at the time, "the current MFN deals remain opaque and voluntary, and have not delivered meaningful savings for the vast majority of American patients."
A couple of weeks later, the administration announced its 17th MFN agreement, with Regeneron. The other companies that have struck deals are AbbVie, Amgen, AstraZeneca, Boehringer Ingelheim, Bristol Myers Squibb, Eli Lilly, EMD Serono, Genentech, Gilead Sciences, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, and Sanofi.
Trump claimed Tuesday that "the Policy on Patented, Branded, or Innovative Drugs, which has been so successful, will remain as is. Pharmaceutical Facilities are being built, at a level never seen before, all over the United States of America."
"When Big Pharma gets richer off the back of a grandmother struggling to pay for cancer medication, the system is broken."
Led by Senate Finance Committee Chair Ron Wyden, four Democratic senators on Wednesday outlined plans to reduce the costs of prescription drugs after President Donald Trump claimed he would do so—only to allow Big Pharma companies to delay negotiating lower prices and secure "zero commitments" from top executives on making lifesaving medications more affordable for millions of Americans.
“There is no greater fraud than Donald J. Trump when it comes to lower drug prices,” Wyden (D-Ore.) said. “Our doors are wide open to anybody who wants to take the bold next step forward on lowering drug costs for Americans."
Along with a "flash report" on Trump's "broken promises" regarding his pledge to bring drug prices down “to levels nobody ever thought was possible," Wyden sent a Dear Colleague letter to Democratic senators regarding his committee's plans to follow through with lowering costs.
"Finance Committee minority staff will dedicate substantial time and effort this year to developing the next generation of healthcare solutions that lower costs for American families," Wyden wrote. "These solutions will rein in Big Pharma’s outrageous price increases, lower costs for consumers, guarantee predictability for patients, and reduce wasteful government spending that pads the profits of big corporations. Alongside the co-signers of this letter, I invite you to be a part of this bold vision."
The letter, co-signed by Sens. Catherine Cortez Masto (D-Nev.), Peter Welch (D-Vt.), and Ruben Gallego (D-Ariz.), notes that "the only concrete drug pricing policy Trump enacted within the past year was a price hike for the biggest blockbuster cancer drugs on Earth, giving an $8.8 billion windfall to the pharmaceutical industry."
In contrast, the senators wrote, the Senate Finance Committee will develop policies to incorporate international pricing models into the Medicare drug price negotiation framework, including by allowing Health and Human Services Secretary Robert F. Kennedy Jr. to consider international prices as a factor or penalize drugmakers when pricing for US customers exceeds international benchmarks.
“Democrats are determined to bring prices down, and we’re willing to work with anyone to find concrete ways to do it."
The committee will also work to end Republican "blockbuster drug bailouts from negotiation," like the ones included in the One Big Beautiful Bill Act that shielded several high-priced drugs—including the cancer drug Keytruda—from Medicare price negotiations.
"The Republican budget bill contained a nearly $9 billion sweetheart deal that benefits the biggest drug companies by delaying or exempting some lifesaving medications from negotiation," reads the Democrats' flash report.
Gallego said that "when Big Pharma gets richer off the back of a grandmother struggling to pay for cancer medication, the system is broken."
"That’s what this is all about: Big Pharma execs sitting in their fancy corner offices profiting off of sick, working-class Americans,” the senator said. “We are not going to accept an America where millions of families live in fear of getting sick and needing to fill a prescription. We are going to fight and fight hard for a healthcare system that does what Donald Trump never did: actually lower costs for working families.”
The lawmakers emphasized that even if manufacturers are forced to lower drug prices, patients are not currently guaranteed to directly benefit, because as much as 45% of the $5.4 trillion the US spends on healthcare annually is "absorbed by middlemen such as insurers, pharmacy benefit managers (PBMs), and drug distributors."
"Healthcare middlemen profit when drug costs are high because they make money off of drug margin or payments that are linked to the price of a drug, ripping off patients who pay more than they should. Medicare Part D and the patients it serves should stop footing the bill for inflated drug prices and instead pay for drugs in a more transparent manner that reduces middleman margin," wrote the senators.
The Finance Committee will develop policies to eliminate abuses in the prescription drug supply chain including "egregious drug price markups," and to ensure that patient cost-sharing on drugs more closely aligns with the costs to plans and PBMs.
Finally, the Democrats said they would work to fix the "unmitigated disaster" that Trump and Kennedy have been "for innovation and drug development," as the administration has proposed slashing the National Institutes of Health budget by 40% and has cut off access to treatment for an estimated 74,000 patients who were enrolled in NIH clinical trials.
The Finance Committee, they said, plans to create new incentives for innovation and drug development, including through the tax code.
In their flash report, the Democrats wrote that while failing to force Big Pharma to the negotiating table to save money for Americans, Trump "has been parading Big Pharma executives through the White House, claiming to be cutting cost-saving deals with these corporations."
"One look under the hood reveals the truth: Trump is giving them a pass on tariffs, while receiving zero commitments about how they will lower costs for taxpayers and patients," they wrote. "Donald Trump is getting fleeced by Big Pharma CEOs, and Americans are going to foot the bill."
Welch said that the president "loves to talk a big game and make promises to working families about lowering prescription drug prices. But in reality, his administration is handling this like a PR problem: They’ve got to keep moving and talking about it, but then do nothing to really address the crisis."
“Democrats are determined to bring prices down, and we’re willing to work with anyone to find concrete ways to do it," said Welch. "We’re going to lower healthcare costs and ensure everyone can access affordable, lifesaving, and pain-relieving medication.”
"Patients are overwhelmingly calling on Congress to do more to lower prescription drug prices by holding Big Pharma accountable and addressing the root causes of high drug prices," said one campaigner.
"Starting next year, American drug prices will come down fast and furious and will soon be the lowest in the developed world," President Donald Trump claimed Friday as the White House announced agreements with nine pharmaceutical manufacturers.
The administration struck most favored nation (MFN) pricing deals with Amgen, Bristol Myers Squibb, Boehringer Ingelheim, Genentech, Gilead Sciences, GSK, Merck, Novartis, and Sanofi. The president—who has launched the related TrumpRx.gov—previously reached agreements with AstraZeneca, EMD Serono, Eli Lilly, Novo Nordisk, and Pfizer.
"The White House said it has made MFN deals with 14 of the 17 biggest drug manufacturers in the world," CBS News noted Friday. "The three drugmakers that were not part of the announcement are AbbVie, Johnson & Johnson, and Regeneron, but the president said that deals involving the remaining three could be announced at another time."
However, as Trump and congressional Republicans move to kick millions of Americans off of Medicaid and potentially leave millions more uninsured because they can't afford skyrocketing premiums for Affordable Care Act (ACA) plans, some critics suggested that the new drug deals with Big Pharma are far from enough.
"When 47% of Americans are concerned they won't be able to afford a healthcare cost next year, steps to reduce drug prices for patients are welcomed, especially by patients who rely on one of the overpriced essential medicines named in today's announcement," said Merith Basey, CEO of Patients for Affordable Drugs Now, in a statement.
"But voluntary agreements with drug companies—especially when key details remain undisclosed—are no substitute for durable, system-wide reforms," Basey stressed. "Patients are overwhelmingly calling on Congress to do more to lower prescription drug prices by holding Big Pharma accountable and addressing the root causes of high drug prices, because drugs don't work if people can't afford them."
As the New York Times reported Friday:
Drugs that will be made available in this way include Amgen's Repatha, for lowering cholesterol, at $239 a month; GSK's asthma inhaler, Advair Diskus, at $89 a month; and Merck's diabetes medication Januvia, at $100 a month.
Many of these drugs are nearing the end of their patent protection, meaning that the arrival of low-cost generic competition would soon have prompted manufacturers to lower their prices.
In other cases, the direct-buy offerings are very expensive and out of reach for most Americans.
For example, Gilead will offer Epclusa, a three-month regimen of pills that cures hepatitis C, for $2,492 a month on the site. Most patients pay far less using insurance or with help from patient assistance programs. Gilead says on its website that "typically a person taking Epclusa pays between $0 and $5 per month" with commercial insurance or Medicare.
While medication prices are a concern for Americans who face rising costs for everything from groceries to utility bills, the outcome of the ongoing battle on Capitol Hill over ACA tax credits—which are set to expire at the end of the year—is expected to determine how many people can even afford to buy health insurance for next year.
The ACA subsidies fight—which Republicans in the US House of Representatives ignored in the bill they passed this week before leaving Capitol Hill early—has renewed calls for transitioning the United States from its current for-profit healthcare system to Medicare for All.
"At the heart of our healthcare crisis is one simple truth: Corporations have too much power over our lives," Rep. Pramila Jayapal (D-Wash.), former chair of the Congressional Progressive Caucus, said on social media Friday. "Medicare for All is how we take our power back and build a system that puts people over profits."
Jayapal reintroduced the Medicare for All Act in April with Rep. Debbie Dingell (D-Mich.) and Senate Health, Education, Labor, and Pensions Committee Ranking Member Bernie Sanders (I-Vt.). The senator said Friday that some of his top priorities in 2026 will be campaign finance reform, income and wealth inequality, the rapid deployment of artificial intelligence, and Medicare for All.
Earlier this month, another backer of that bill, US Sen. Chris Van Hollen (D-Md.), said: "We must stop tinkering around the edges of a broken healthcare system. Yes, let's extend the ACA tax credits to prevent a huge spike in healthcare costs for millions. Then, let's finally create a system that puts your health over corporate profits. We need Medicare for All."
It's not just progressives in Congress demanding that kind of transformation. According to Data for Progress polling results released late last month, 65% of likely US voters—including 78% of Democrats, 71% of Independents, and 49% of Republicans—either strongly or somewhat support "creating a national health insurance program, sometimes called 'Medicare for All.'"
A new study found that progressive economic populism can win back Rust Belt voters—inside the Democratic Party where necessary, outside it where possible.
Democrats know they have a problem with working-class voters but don’t agree on the cause. Commentators chalk Kamala Harris’ 2024 loss to high prices, an unusually short campaign cycle, or voter resentment against the possibility of having an African American woman as president. But the Democratic Party’s working-class woes have much deeper roots.
Many voters in key battleground states feel burned by decades of Democrats’ unrealized promises to improve the lives of working people, failure to reign in obscene economic inequality, and support for economically disastrous policies—from NAFTA to the entrance of China to the World Trade Organization—that led to the loss of countless jobs and futures in their states.
A new study from the Center for Working-Class Politics (CWCP), with the Labor Institute and Rutgers University, uses a 3,000-person YouGov survey in Michigan, Wisconsin, Ohio, and Pennsylvania to test whether economic populism—tapping into resentment and insecurity from decades of corporate excess and bipartisan neglect—can win back voters who’ve turned away from the Democratic Party.
Let’s start with the good news. Economic populism is popular among Rust Belt voters—particularly when it explicitly calls out corporate greed and mass layoffs. Strong economic populism—as opposed to “populist-lite” messaging that acknowledges there are few bad apples in the otherwise healthy barrel of large corporations—was particularly popular among many of the groups Democrats have struggled to reach: working-class voters, voters without a four-year college degree, voters whose incomes are less than $50k per year, and Latino voters.
If Democrats want to win, they’ll need to put delivering good jobs and holding corporations accountable at the center of everything they do and say.
But if economic populism is so popular, why did even the most stalwart Rust Belt economic populists—like former Ohio Sen. Sherrod Brown—struggle in 2024? The survey reveals that the Democratic Party label often drags the message underwater. When the very same populist message was delivered by a candidate labeled “Democrat” rather than “Independent,” support dropped by an average of 8.4 points—a gap that balloons into double digits in Michigan, Ohio, and Wisconsin. In Pennsylvania, by contrast, there’s no meaningful penalty. In races decided by a few points, that brand discount can prove decisive.
To identify the best path forward for economic populists, the survey next assessed Rust Belt voters’ top economic policy priorities. Across ideological lines, respondents prioritized policies framed around fairness, anti-corruption, and economic security. Proposals like capping prescription drug prices, stopping corporate price gouging, and reigning in political corruption were among the top priorities regardless of partisanship or class. Policies to raise taxes on the wealthy and expand access to good jobs also performed well.
A new proposal barring companies that take taxpayer money from laying off workers also polled surprisingly well—and held up under Republican attacks. The policy was popular even though respondents had never heard of it and it challenges corporations’ right to chase short-term profit at communities’ expense, putting it well outside the acceptable range of mainstream Democratic economic proposals. The policy directly channels Rust Belt communities’ resentment over decades of mass layoffs into a commonsense rule—“if you take from the public, you can’t harm the public”—while signaling a tougher, jobs-first stance than Democrats typically embrace.
Costly or abstract proposals—such as $1,000 monthly payments to all Americans or a trillion-dollar industrial policy for clean energy—as well as traditional conservative ideas like corporate tax cuts and deregulation ranked poorly overall, drawing only pockets of partisan support.
The survey results suggest two simultaneous paths to success for economic populists. In competitive districts where running as an Independent would do little beyond ensure Republican victory, a party hoping to win back the working class should rebuild the Democratic brand by running disciplined and bold economic populist campaigns around policies to reduce costs, create good jobs, and hold elites accountable. Candidates who show independence from donor-class priorities and build a track record as champions of working-class priorities can still make the “D” stand for something again.
In other contexts, however, economic populists should test independent campaigns—following the model of Nebraska’s 2024 Independent Senate candidate Dan Osborne. This should be strategic, targeting deep-red districts and states where running outside the Democratic Party won’t simply hand the race to Republicans, but there are many places where it could be viable. The study also finds majority support for creating an Independent Workers Political Association to back such efforts, with enthusiasm highest among non-college voters, young people, voters of color, and the economically insecure, and with meaningful support from Independents and Republicans as well.
In short, progressive economic populism can win back Rust Belt voters—inside the Democratic Party where necessary, outside it where possible. The most effective strategy is not mysterious: Speak plainly about who profits from layoffs and price gouging and focus obsessively on policies that put workers first. If Democrats want to win, they’ll need to put delivering good jobs and holding corporations accountable at the center of everything they do and say. The path to victory in 2026 and beyond lies in giving voters a reason to believe that Democrats (and independent economic populists) have their backs while Republicans continue to cut workers’ benefits and do nothing to bring back jobs and dignity to long-suffering Rust Belt communities.
"Unlike Trump, I believe we need more than just press releases, polite requests to drug companies, and pilot projects," the senator said.
As President Donald Trump's deadline for large drugmakers to make "binding commitments" to cut prices expired on Monday, Sen. Bernie Sanders released a report showing that the cost of hundreds of prescriptions has risen in the United States since the Republican returned to office in January.
In response to the president's May executive order and July letters giving drugmakers 60 days to act, Sanders (I-Vt.), ranking member of the Senate Health, Education, Labor, and Pensions Committee, "directed his staff to examine prescription drug prices," explains the report, The Art of the Bad Deal: Trump's Failure to Lower Prescription Drug Prices.
The committee staffers documented price increases for 688 medications—310 brand-name drugs and 378 generic ones—during Trump's second term, with a median increase of 5.5% and 25 treatments more than doubling in cost.
"Of the 17 companies that received a letter from President Trump on July 31, 2025, 15 raised the price of at least one product since Trump took office," the report notes. "Since Trump sent letters asking drug companies to lower prices, the prices of 87 drugs have increased."

Overall, the highest hike was 1,555%. Eton Pharmaceuticals increased the price of Galzin, which is used to treat a rare genetic liver disorder called Wilson's disease, from $5,400 to $88,800 per year in the United States—even though it only costs $1,400 in the United Kingdom and $2,800 in Germany.
The report highlights some other examples, such as Novartis' cancer drug Kymriah, which increased by $25,600, or 4.5%, to $594,000 annually. In the UK, it costs $381,000 a year, and in Germany it's $282,000. The report also notes the company's executive compensation last year: $83.3 million.
Vertex jacked up the price of Trikafta, used to treat cystic fibrosis, by 7%, or $23,900, to $365,000 a year, according to the report. Just north of the US, in Canada, it's only $146,000. The company's executive compensation for 2024 was $12.7 million.
Johnson & Johnson increased the price of Xarelto, used to treat and prevent blood clots, by 5% to $7,200—far higher than its cost in Canada ($750), the UK ($880), and Germany ($1,300). The company also hiked the price of Spravato, a nasal spray used to treat depression, by 8% to $28,100, roughly double the cost in those other three countries. Its executive compensation was $64.5 million.
"These price increases are just the beginning. Trump's chaotic across-the-board tariffs will further increase prices," the report warns. "Trump has already imposed a 15% tariff on pharmaceutical products from Europe and Japan, and he has threatened to increase tariffs on pharmaceuticals to up to 250%."
"On September 25, Trump announced that he will impose a 100% tariff on pharmaceutical products starting October 1 unless a product's manufacturer is making or is planning to make the product in the US," the publication details. "Insurers are already reporting that higher drug prices arising from tariffs will result in higher health insurance premiums."
The report continues:
In addition, instead of working with Congress to pass legislation to lower prescription drug prices, the Trump administration spent its first months in office racing to sign a law that makes the largest federal healthcare cuts in history. The cuts will make it harder for millions of Americans to afford prescription drugs as people lose coverage and face ballooning premium bills and rising out-of-pocket costs. In addition, hidden in the administration's One Big Beautiful Bill Act is a multibillion-dollar giveaway to some of the largest pharmaceutical companies in the world.
OBBBA prevents or delays Medicare from negotiating the price of some of the most expensive prescription drugs. Public reporting and analyses have identified several drugs that will benefit from this loophole.
The document stresses that "any real solution to lowering prescription drug prices will require legislation, not just press releases," and points to Sanders' Prescription Drug Price Relief Act, which "would ensure Americans do not pay more for prescription drugs than the median price paid in Canada, the United Kingdom, France, Germany, and Japan."
Although Trump's health and human services secretary, Robert F. Kennedy Jr., "committed to working with Sen. Sanders on this legislation at a hearing in May 2025, HHS stopped responding to staff-level requests to work together to get this bill passed into law after one meeting," according to the report.
Echoing the report, Sanders said in a Monday statement that "I agree with President Trump: It is an outrage that the American people pay, by far, the highest prices in the world for prescription drugs. But unlike Trump, I believe we need more than just press releases, polite requests to drug companies, and pilot projects. We need real action to take on the greed of the pharmaceutical industry and substantially reduce the cost of prescription drugs for all Americans."
"If President Trump is serious about making real change, he will support my legislation to make sure Americans pay no more than people in other major countries for the exact same prescription drug," added Sanders, a longtime advocate of Medicare for All. "Now is the time to end the greed of the pharmaceutical industry."
"Because of you and congressional Republicans, seniors will continue to face astronomical, unaffordable costs for lifesaving cancer treatments," said Sens. Ron Wyden and Catherine Cortez Masto.
Two Democratic senators on Monday tore into their Republican counterparts for "sneaking" a provision into their party's massive budget legislation that they said would provide a "multibillion dollar bailout" for the American pharmaceutical industry.
In a letter sent to U.S. President Donald Trump, Sens. Ron Wyden (D-Ore.) and Catherine Cortez Masto (D-Nev.) pointed out that the budget package "includes provisions that block or delay the Trump administration from using Medicare drug price negotiation to lower the price of certain blockbuster drugs" including "the top-selling cancer drugs in the world, such as Keytruda, Opdivo, Darzalex, and more."
The senators explained that Keytruda was originally due to become subject to Medicare price negotiations starting next year, but that has now been put on ice by the GOP's legislation.
"We see no policy rationale whatsoever for delaying the... ability to negotiate lower prices on these drugs other than handing money over to the industry," they charged. "Because of you and congressional Republicans, seniors will continue to face astronomical, unaffordable costs for lifesaving cancer treatments."
The senators noted the cruel irony of this gift to the pharmaceutical industry was that Republicans offset its cost by slashing roughly $1 trillion from Medicaid over the next decade, a move that's projected to strip health insurance from millions of Americans.
"Republicans were able to find billions of dollars to bailout the pharmaceutical industry in their multitrillion tax bill, but you claimed that fiscal austerity required you to enact the largest healthcare cuts in history, terminating coverage for more than 15 million Americans and hiking healthcare costs for everyone, even imposing a 'sick tax' on the lowest income Americans," the senators argued. "Republicans' budget bill benefited the ultrawealthy and big corporations, like Big Pharma, with tax cuts and bailouts at the expense of working and middle-class Americans' healthcare."
The senators also slammed Trump's decision to eschew Medicare price negotiations of the kind first employed by former U.S. President Joe Biden's administration after the passage of the 2022 Inflation Reduction Act that authorized such negotiations for a limited set of drugs for the first time. Instead, they pointed out that Trump has demanded pharmaceutical companies cut prices on Americans by raising them everywhere else in the world, which they described as a "flashy, empty announcement."
Steve Knievel, access to medicines advocate at Public Citizen, similarly dismissed Trump's recent letters to pharmaceutical companies last week as a completely ineffective approach to lowering prescription drug costs.
"If President Trump was serious about lowering drug prices for Americans, instead of promising to help drug corporations profiteer in other countries, he would work with Congress to pass legislation to lower prices here so Big Pharma can no longer charge U.S. patients and taxpayers the highest prices in the world," he said.
Trump in recent days has been making a number of mathematically impossible promises to lower the cost of drugs for Americans by as much as "1,200%," which would mean that pharmaceutical companies would be paying Americans substantial sums of money in exchange for taking their drugs.
We need to focus on helping people to see that the current administration is not on their side, to see the damage being done, and to see that there are alternative policies that actually would meet their needs.
The next period in U.S. politics will be won on the battlefield of narratives. The recent presidential election was lost on that battlefield.
As Sen. Bernie Sanders (I-Vt.) is always pointing out, the American people support progressive positions on many issues: Medicare for all, funding education, taxing the rich, gun control. And yet those were not issues in the recent election. Winning elections will involve creating and disseminating narratives that speak to those who don’t always already vote for Democrats.
Our country is roughly divided into three groups. First are those who have fully bought into the MAGA narrative, often for reasons having to do with white nationalism and a politics of resentment. As white cultural hegemony is declining and people feel a loss of a sense of themselves as the center of our national identity, few in this population are likely to be moved by anything our side does.
We are living in a time of an epistemological crisis, where it is very difficult to keep a clear sense of what is actually going on in our world.
Then there is the third of the population who voted for former Vice President Kamala Harris. That is a wide-ranging group made up of people who truly believe in the neoliberal agenda of the mainstream corporate wing of the Democratic Party, people who believe in “the system” and wanted to save it from fascism, and those in the progressive wing of the Democratic Party and on the left who voted pragmatically against U.S. President Donald Trump. That third votes reliably and always for Democrats.
Finally, there is the third who didn’t vote for president in the recent election, or who might have voted for either party, but who are not entrenched in their support. Many of them are against “the system” and don’t like either major party. Some see both parties as catering to the rich, to the global capitalist elite, or to the military-industrial complex. Many don’t vote because the whole election conversation doesn’t speak to them in ways they find compelling. That is the population that needs to be focused on if we are to defeat the right at the ballot box.
And winning them requires that we have narratives that speak to their interests and concerns. We need to engage with media in ways that don’t just flatter our own sense of righteousness, but rather that engage people in that moveable third.
Our opponents are very effective at using narrative and social media. Look at the TikTok war. Trump started it as a piece of anti-China rhetoric. Democrats and Republicans worked dutifully to come up with bipartisan legislation to ban the popular app. Then as the new administration was about to come into power the president said he would save TikTok. Users of the app got a menacing message saying it would go dark in the U.S. Then they got one saying that Trump had saved it. Now millions of people in the anti-system third of the electorate have Trump to thank for something tangible in their lives.
Similarly, I expect that as soon as the immigration raids continue, they will get a lot of publicity. People who care about immigrants will be horrified and heartbroken by that news. People on the other side will see the raids as a victory. And forgotten will be that immigration raids happened regularly under the Biden administration as a routine part of mainstream policy. But that won’t matter. The new administration will be seen as doing something bold to rid our country of people who have been vilified by the right and ignored by the liberal mainstream.
Immigration is one issue where progressives are deeply out of step with the mainstream. It is probably one of the biggest narrative failures of the recent election. Rather than reminding people that immigrants contribute positively to the country, that U.S. foreign policy and the climate crisis make people’s home countries unlivable, or even, on the anti-immigrant side, that former President Joe Biden had cracked down on immigration in his last year in office, Democrats rolled over and allowed the scapegoating narrative to take over.
And in mainstream and social media it was worse. The vicious and slanderous story told against legal immigrants who helped revitalize Springfield, Ohio was repeated over and over in the mainstream liberal media and on the comedy shows. In mocking its slander, liberals spread its vicious images and associations further. Some on our side tried but did not have any breakthrough narratives about the positive impact that Haitian immigrants have had on their community, and our country as a whole.
Even when we spread our outrage at the absurd statements of the current administration, we can inadvertently feed their power. The president’s absurd statements are compelling. We love to hate them. And that is why they exist. They feed the sense that the president can say and do whatever he wants and is unconstrained by any social structure, history, norms, or common sense. That image of him as transgressive actually enhances his power. And, the more we are outraged, the more those opposed to us take joy in the fact that someone has “owned the libs.” While absurd statements are candy for the outrage centers of our brains, they are distractions from the things that actually shift the balance of power and resources and impact people’s lives in this country.
We are living in a time of an epistemological crisis, where it is very difficult to keep a clear sense of what is actually going on in our world. Our shared sense of reality and ethics has been brutally undermined by the current tech-oligopoly dominated social media hellscape. When we focus on the absurdities and illusions rather than on real things that impact people’s lives, we are feeding the trolls.
The first few days of the administration being in power saw much attention to the president’s executive orders. I was surprised that in my feed there was very little on the overturning of Biden’s lowering of prescription drug benefits. I wanted to see devastating memes about the price of prescription drugs.
A Republican plan is circulating that would pay for the president’s tax cuts by cutting Medicare for 600,000 people. I want memes, satire, and news about that. We need to focus on helping people to see that the current administration is not on their side, to see the damage being done, and to see that there are alternative policies that actually would meet their needs and build livable communities.
If we are strategic and disciplined in how we communicate, we can help shift the common-sense notions people have of what is going on in our world and we can create counternarratives that help make the world make sense for our perspectives. We need to be smart about how we communicate on social media and in legacy media.
Here are Seven Rules for Narrative Discipline in the Time of Trump:
"Trump isn't king, but if Congress capitulates, he could be," warned the leaders of Popular Democracy.
Since U.S. President Trump's return to office on Monday—at an inauguration ceremony full of American oligarchs—as the Republican has issued a flurry of executive orders and other actions, progressive leaders and organizers have expressed alarm and vowed to fight against his "authoritarian" agenda.
On his first day back at the White House, Trump issued 26 executive orders, 12 memos, and four proclamations, plus withdrew 78 of former President Joe Biden's executive actions, according to a tally from The Hill. Those moves related to the fossil fuel-driven climate emergency, the death penalty, federal workers, immigration, LGBTQ+ rights, prescription drug prices, and more.
"In the last 24 hours, Trump has passed dozens of executive orders—many beyond his powers," said Popular Democracy co-director Analilia Mejia and DaMareo Cooper in a Tuesday statement. "Yet, not one of them has lowered prices or made life better for Americans. Instead, he's focused on eroding democracy, attacking constitutional rights, and spreading fear, cruelty, and chaos.
"Trump has taken aim at the 14th Amendment's rights of equal protection and citizenship—the fundamental American right to live and participate in our democracy—with an executive order targeting birthright citizenship," they noted, referencing a policy that is already facing legal challenges from immigrant rights groups and state attorneys general.
Announcing one of the lawsuits, ACLU executive director Anthony Romero said that "this order seeks to repeat one of the gravest errors in American history, by creating a permanent subclass of people born in the U.S. who are denied full rights as Americans. We will not let this attack on newborns and future generations of Americans go unchallenged. The Trump administration's overreach is so egregious that we are confident we will ultimately prevail."
Mejia and Cooper said that "his ineffective and inhumane executive orders targeting immigrants misuse military power and double down on damaging our communities."
The group America's Voice similarly expressed concern over Trump's "authoritarian notions of deploying the military on U.S. streets," with the group's executive director, Vanessa Cárdenas, saying that "this is an attack on American families and our American values. Trump's framing of our nation being 'invaded' coupled with the attacks on birthright citizenship and policies that will throw our immigration system further into chaos show that this is a hateful campaign to justify a nativist agenda that seeks to redefine 'American' and move this nation backwards."
Popular Democracy's leaders also called out various other items from Trump's first day that are expected to face legal hurdles—though the Republican spent his first term working with GOP lawmakers to pack the federal judiciary, including the U.S. Supreme Court, with far-right appointees, so the effectiveness of such suits remains to be seen.
"Trump's rollbacks of critical climate policy sell out future generations to the profit of oil and gas polluters, and further endangers the poor, Black, brown, and Indigenous people who have been at the frontlines of climate disaster," they said. Trump not only repealed various Biden-era policies but also declared a "national energy emergency" to "drill, baby, drill" for fossil fuels.
Climate campaigners slammed Trump for invoking "authoritarian powers on Day 1 to gut environmental protections," in the words of the Center for Biological Diversity. The organization's executive director, Kierán Suckling, vowed that "no matter how extreme he becomes, we'll confront Trump with optimism and a fierce defense of our beloved wildlife and the planet's health."
"The United States has some of the strongest environmental laws in the world, and no matter how petulantly Trump behaves, these laws don't bend before the whims of a wannabe dictator," Suckling stressed. "The use of emergency powers doesn't allow a president to bypass our environmental safeguards just to enrich himself and his cronies."
The president's attacks on health are expansive. As Mejia and Cooper detailed: "Trump's sweeping changes to healthcare will rip away access for millions, line the pockets of Big Pharma, and undo strides in reproductive rights. They also single out trans Americans, denying them lifesaving healthcare and the right to live freely and authentically."
Imara Jones, a Black trans woman, CEO of TransLash Media, and an expert on the anti-trans political movement, said in a Tuesday statement that "Trump's recognition of only 'two genders' means a war on trans people, as well as any cis person with a gender expression outside of the gender binary."
"This is not political theater, this is the beginning of a potential authoritarian takeover of the United States, one that starts with targeting one of the smallest and most vulnerable groups: transgender people," Jones emphasized. "They seek to erase trans people from public life and want to see if they can get away with it, as a prelude to much more. This should worry all of us."
Another development that provoked intense worry—and even
led the Lemkin Institute for Genocide Studies and Prevention to issue a "red flag alert for genocide in the United States"—was Elon Musk, the richest person on Earth and a key Trump ally, twice raising his arm in what was widely seen as a Nazi salute during a post-inauguration celebration.
Trump's Monday night decision to pardon over 1,500 people who stormed the U.S. Capitol on January 6, 2021, an insurrection incited by the president himself as he contested his 2020 electoral loss, elicited similar warnings.
"By granting clemency to these individuals, who sought to overturn the peaceful transfer of power, Trump is signaling that political violence and the rejection of democratic norms are acceptable tactics in service to his authoritarian agenda," said Our Revolution executive director Joseph Geevarghese. "This is a direct threat to the foundations of our democracy and the safety of our communities."
The leaders of Popular Democracy highlighted that "undergirding this extreme authoritarian agenda is a claim that Trump has a mandate to act like a despot—no such mandate exists, much less is acceptable to the American people."
"Trump isn't king, but if Congress capitulates, he could be," they warned, just weeks after Republicans took slim control of both chambers. "Popular Democracy is prepared to push back against Trump's assault on our communities. We will stand up against an unconstitutional power grab, and hold our representatives accountable in this fight."
"We can offer views that are untainted by the appearance of corruption or self-dealing."
Public Citizen co-presidents Lisa Gilbert and Robert Weissman on Monday requested to serve on U.S. President-elect Donald Trump's Department of Government Efficiency "as voices for the interests of consumers and the public who are the beneficiaries of federal regulatory and spending programs."
Shortly after Trump's November victory, the Republican announced that he asked billionaires Elon Musk and Vivek Ramaswamy to co-lead DOGE, a presidential advisory commission that he said would work "to dismantle Government Bureaucracy, slash excess regulations, cut wasteful expenditures, and restructure Federal Agencies."
Since then, numerous watchdog groups, Democratic lawmakers, and others have sounded the alarm about DOGE and its leaders, blasting the commission as a thinly veiled attack on federal programs—including Medicaid, Medicare, and Social Security—connected to the GOP trifecta's effort to pass more tax cuts for wealthy individuals and corporations.
"Public Citizen has concerns about DOGE's structure and mission," the group's co-presidents wrote to Howard Lutnick and Linda McMahon, co-chairs of Trump's transition team. "In structure, an advisory committee led by individuals such as Messrs. Musk and Ramaswamy who hold financial interests that will be directly affected by federal budgetary policies presents substantial conflict of interest concerns that threaten to undermine public confidence in the committee's recommendations to the administration."
"Mr. Trump and OMB should take steps to ensure that DOGE's advice and recommendations take into consideration the viewpoints of the consumers and citizens who would be directly affected."
Musk, the world's richest person, has leadership roles at companies including Tesla, SpaceX, and X. He has often been at Trump's side in the lead-up to next week's inauguration. Ramaswamy, who ran for president in the latest cycle before ultimately backing Trump, has founded a pharmaceutical company and an investment firm.
Gilbert and Weissman wrote that DOGE's mission to advise the Office of Management and Budget (OMB) "on how to 'slash excess regulation' and 'cut wasteful expenditures' puts at risk important consumer safeguards and public protections, because it focuses only on eliminating rules and spending without considering the other half of the picture: more efficiently regulating corporations to better protect consumers and the public from harmful corporate practices, and making sound and efficient public investments."
"In light of the significant influence that DOGE is expected to have on the administration's fiscal and regulatory policy," they argued, "Mr. Trump and OMB should take steps to ensure that DOGE's advice and recommendations take into consideration the viewpoints of the consumers and citizens who would be directly affected by the regulatory and spending proposals that DOGE will advance, not only the viewpoint of wealthy businesspeople."
The pair made the case that their appointment to the commission "would not raise conflict of interest concerns."
Before Gilbert joined Public Citizen, she was an advocate at the U.S. Public Interest Research Group and worked as a campaign director to pass legislation on social justice and environmental issues for various organizations. Weissman previously directed the corporate accountability group Essential Action, edited the magazine Multinational Monitor, and worked as a public interest attorney at the Center for Study of Responsive Law.
"Unlike Musk, neither Rob nor I, nor Public Citizen, has a financial interest in federal government contracts and spending. In bringing the consumer and public perspective to DOGE, we can offer views that are untainted by the appearance of corruption or self-dealing," Gilbert said in a statement.
Weissman emphasized that "all signs suggest the nonrepresentative DOGE co-chairs aim to use 'efficiency' as a cover to drive a pro-corporate, anti-regulatory agenda, and an ideologically driven social service cuts program. This would constitute an anti-efficiency agenda."
"On the other hand, Lisa and I are prepared to offer a range of evidence-based efficiency proposals—to slash drug prices, end privatized Medicare, reduce the wasteful Pentagon budget—that would save American taxpayers and consumers hundreds of billions of dollars every year," he explained. "We also have recommendations for smart, efficient public investments—in human development and to address climate change—that will have a positive monetary return for the government and society."
As the letter highlights, Public Citizen—which "has worked to hold the government and corporations accountable to the people, including by focusing on research and advocacy with respect to regulation of health, safety, consumer finance, and the environment" since its founding in 1971—has already offered DOGE some recommendations.
"Consistent with Public Citizen's mission—and that of DOGE—Public Citizen on December 20, 2024, sent Messrs. Musk and Ramaswamy a letter proposing two measures that would save the government and taxpayers billions of dollars, while improving health and access to medicines: authorizing generic competition to anti-obesity medications and implementing the Medicare drug price negotiation and inflation rebate programs to lower drug prices," Gilbert and Weissman wrote.
They also noted that appointing them to DOGE "would be an important step towards compliance with the Federal Advisory Committee Act (FACA), which requires 'the membership of the advisory committee to be fairly balanced in terms of the points of view represented and the functions to be performed by the advisory committee.'"
In addition to outlining concerns about Musk and Ramaswamy, they detailed that "DOGE member Katie Miller's background is in handling press relations for government officials. William McGinley worked as a lawyer for various Republican Party groups and big law firms. Other people reported in the media as connected with DOGE also appear to have corporate backgrounds. These individuals lack the consumer and public interest perspective needed if Mr. Trump expects DOGE to have any hope of complying with FACA."
"No child in America should be sick or die because their parents cannot afford or access the inhalers they need to breathe," said Sen. Bernie Sanders.
U.S. Sen. Bernie Sanders on Tuesday urged a pair of pharmaceutical corporations to immediately slash the price tag of the generic version of the most commonly prescribed inhaler for children, continuing a pressure campaign that the Vermont Independent and his Democratic colleagues have been waging throughout the year with remarkable results.
Sanders' latest call was directed at GlaxoSmithKline (GSK) and Prasco Laboratories, which sells the authorized generic of Flovent—an inhaler that GSK pulled from the U.S. market earlier this year.
In March, after the Sanders-led Senate Health, Education, Labor, and Pensions (HELP) Committee launched an investigation into the high costs of inhalers, GSK announced it would join other companies in capping out-of-pocket costs for its asthma medications at $35 a month.
But GSK's pledge did not extend to Flovent's generic, which currently costs patients up to hundreds of dollars per month. Prasco Laboratories sells the generic product under a deal with GSK.
"Unfortunately, the retail price of this inhaler is between $172 and $313, and many insurance companies are refusing to cover it because the net price is more expensive than the brand-name version of Flovent," Sanders noted in a statement Tuesday. "Facing high prices and a lack of insurance coverage, families throughout the country are having a very difficult time purchasing inhalers for their children."
"The result: Pediatricians have observed a major increase in the number of children with asthma who have been admitted to hospitals," Sanders continued. "There are also reports that more children are dying. That is absolutely unacceptable. No child in America should be sick or die because their parents cannot afford or access the inhalers they need to breathe."
Nearly five million children in the U.S. have asthma, according to data from the Centers for Disease Control and Prevention, and an estimated 300 children and young adults in the country die from asthma attacks each year.
CNN reported earlier this year that GSK's decision to pull Flovent off the market in the U.S. put kids in danger of asthma flare-ups and visits to the ER."
Experts and lawmakers have accused GSK of yanking Flovent from the U.S. market to avoid paying significant federal penalties for raising the product's price tag above the rate of inflation.
"Instead of paying Medicaid the rebates it owed in 2024, GSK appears to have used a loophole to preserve its profits from years of exorbitant price increases," Sen. Maggie Hassan (D-N.H.) wrote in a letter to GSK's chief executive in early May. "GSK replaced both of its brand Flovent inhalers with an identical line of products licensed to a different manufacturer—a company that is conveniently exempt from Medicaid rebates, since it has no existing price history."
"Through your arrangement with Prasco Laboratories," Hassan added, "GSK appears to be circumventing Medicaid rebates to protect decades of profits gained by price gouging patients and public programs."
Sanders said Tuesday that, going forward, the focus of his Senate committee's investigation into inhaler costs and corporate price gouging will be on "the crisis of infants and children with asthma who have been struggling to receive the inhalers they need."
"These companies have a responsibility to make sure that children with asthma in America have access to the inhalers they need," said Sanders. "As the chairman of the HELP Committee, I will continue to do everything I can to make sure that the American people no longer pay, by far, the highest prices in the world for prescription drugs."