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Greenpeace Denmark Complaint Accuses Dairy Giant of 'Systemic Greenwashing'
"Greenwashing and false marketing will not be tolerated, no matter how big you are and where you are based," said one Greenpeace Denmark campaigner.
Jun 05, 2025
Greenpeace Denmark this week filed a formal complaint against the Denmark-based dairy producer Arla Foods, accusing the firm of creating a "false and misleading picture" of actual emission reductions the company has achieved.
The green group is arguing the company has both misled consumers when it comes to Arla's progress toward achieving climate goals and that its reporting does not meet requirements under the Danish Annual Accounts Act.
Arla is the world's fifth-largest dairy company, according to its website.
Greenpeace Denmark submitted the complaint to the Danish Business Authority, the body in Denmark that controls and supervises compliance with business regulations, on Monday.
Greenpeace Denmark says it is concerned that data from Arla's annual reports appears to show that Arla has "changed its calculation methods and data foundation for Scope 3 emissions per kilogram of milk and whey since the original 2015 baseline year," but the dairy producer has not consistently or transparently adjusted that baseline across all of its reporting.
"The 2015 baseline is built on older, less precise national statistics from 2012, and the subsequent shift to more specific farm-level data and new emission factors—without a clear and consistent baseline adjustment—creates major uncertainty about Arla's real emission reductions since 2015," per the complaint.
The Danish Annual Accounts Act includes requirements to disclose corporate social responsibility information that is true and not misleading. Compliance with this provision, according to the complaint, "is essential because the provision is intended to ensure transparency about a company's environmental and broader sustainability impacts. The rules aim to give investors, partners, and society at large access to essential, credible, and comparable information about corporate sustainability practices, risks, and objectives."
"Arla presents itself as a Big Dairy role model on climate and nature, with a concern for animal welfare. But behind the scenes, it is lobbying to repeal laws that ensure the well-being of farm animals. This must stop, and the public needs to know," said Gustav Martner, creative lead and advertising expert at Greenpeace Nordic, in a statement published Wednesday.
This latest complaint comes on the heels of two complaints filed by Greenpeace Sweden against Arla, also alleging "systemic greenwashing," and a lawsuit filed by Greenpeace Aotearoa (New Zealand) last year against the dairy firm Fonterra.
"By coordinating complaints against Arla in both countries it calls home, we aim to set a precedent: Greenwashing and false marketing will not be tolerated, no matter how big you are and where you are based," said Christian Fromberg, campaign lead of agriculture and nature at Greenpeace Denmark, in a statement on Wednesday.
Common Dreams wrote to Arla for comment about the complaints. The company did not respond before press time.
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Kristi Noem and the Greenland War–A Dog’s Tale?
As the struggle against Denmark over the island heats up, who better qualified to conduct a national anti-Great Dane campaign than Noem?
Apr 19, 2025
Unless you’ve lived in South Dakota—which Kristi Noem represented in Congress and later served as governor—there’s a good chance that if you recognize her name, it’s due to the video clip from inside a prison in El Salvador that featured the new secretary of Homeland Security in front of a cell full of shirtless, tattooed, shaven headed Venezuelan deportees that she denounces—while sporting a $50,000 Rolex watch. An immediate effect of which was to raise anew the question of why President Donald Trump had appointed her to a position for which she appeared to have little to no relevant experience.
Some attributed it to her exhibiting a superior level of sycophancy during last year’s vice-presidential speculation season. No, thought others, in such times fawners sprout like toadstools after a summer rain; surely there must be something special about this one. And now, a theory—involving America’s upcoming war with Denmark and Noem’s previous career PR highpoint—the story of how she had once shot her 14-month-old dog, out of frustration at her inability to train her.
For those who savor the surprises of the Trump years, the recently articulated hostility to Denmark has to rank as top tier. We can imagine that he himself was actually as amazed as the next American to learn that humongous Greenland is actually an autonomous territory of otherwise tiny Denmark. And, real estate being the president’s primary business interest, he has decided that the U.S. has greater need for the world’s largest island than Denmark does. Heads that take Trump seriously—as well as those that don’t—were set spinning alike by this newly enunciated national security priority. But as the now ubiquitous, but previously unfamiliar, north pole-centered maps clearly show—across the ever-shrinking Arctic ice pack from the U.S. lies… Russia!
Imagine, if you will, her standing there—in front of a pound filled with chained, baying, deported Great Danes—shotgun in hand, and Rolex on wrist.
The thing is, though, Trump doesn’t actually seem all that concerned about Russia as a security threat. During his February 28 Oval Office encounter with Ukrainian President Volodymyr Zelenskyy, he went so far as to tell him that “Putin went through a hell of a lot with me.” He’s even claimed that it was Ukraine that started the war with Russia. And the fact is that the secret potential war plans on which the Pentagon intended to brief Elon Musk—before public outcry put the kibosh on the idea—concerned China, not Russia. Which should make it pretty clear which nation is actually being ginned up as the “national security threat.”
Now, the fact is that Trump has never particularly been known for an expansive interest in or knowledge of geography that doesn’t hold some kind of business angle for him. Could it be, then, that he thinks Greenland would actually provide some kind of buffer against China? This all, of course, is speculative, but what we do know is that so far as the prospect of the U.S. taking possession of Greenland, Trump says he “thinks there’s a good possibility that we could do it without military force”—which should be quite reassuring to us all, although he cautioned that “I don’t take anything off the table.”
Hey, that’s what the man said, so let’s imagine what happens when the absurd gets serious. Some may recall that when France proved a tough sell on the endless War on Terror, announcing its intent to veto any United Nations resolution calling for invasion of Iraq, the U.S. House of Representatives responded by altering the menus of three congressional cafeterias—renaming French fries as “freedom fries.” (None will recall, however, when the U.S. entry into the First World War against Germany turned frankfurters into hot dogs.) So, if Denmark continues to balk at the presidential whim, we can no doubt look forward to ordering Cheese Americans to go with our coffee in the future.
But the ire directed at the willful little Scandinavian nation will not likely stop at the pastry shop. Which is what brings us back to the question of what Kristi Noem’s doing here. Well, the story she told about her dead dog was that she was “untrainable,” “dangerous to anyone she came in contact with,” “less than worthless … as a hunting dog.” “I hated that dog,” Noem said. The final straw came when she dropped in on some neighbors, let the dog escape her control, and it proceeded to kill the neighbors’ chickens. After paying for the chickens, she took the dog to a gravel pit and shot it. But that’s not all. She then realized that “another unpleasant job needed to be done,” and went back and got a goat her family had who was “nasty and mean,” prone to chasing and knocking down her kids. Oh, and he smelled bad—“disgusting, musky, rancid.” So she shot the goat too. Didn’t get the job done on her first shot though. Had to go back to the truck for a another shell to finish him off.
None of this story, you must understand, required any sort of hard-nosed investigative journalism to uncover. It comes from a book that Noem herself wrote: No Going Back: The Truth on What’s Wrong with Politics and How We Move America Forward, an autobiography—her second—written when she was preening for the vice-presidential nod. She recounted the bizarre anecdote, she says, as an example of her willingness to do “difficult, messy, and ugly” things when they just had to be done. As we know, she didn’t ultimately land the nomination. Some suspect it was because it took her two shots to get the goat. Who knows, but Trump did ultimately decide he wanted her around.
Should the president’s Greenland-Denmark obsession continue to meander on, the campaign against Danish aggression surely won’t stop at the breakfast counter. And it’s when we start to envision additional targets that the potential Kristi Noem role in all this starts to take shape. The most obvious display of this alien roadblock to American national security? It’s the dogs, of course—Great Danes being pretty much the Greenland of dog breeds. The threat that canines of that size—in the service of an enemy power—would pose to America’s most vulnerable citizens—our children—is too obvious to require discussion.
Who—then—better qualified to conduct a national anti-Great Dane campaign than Noem? Imagine, if you will, her standing there—in front of a pound filled with chained, baying, deported Great Danes—shotgun in hand, and Rolex on wrist. Could there be a more powerful image of the nation’s determination in a life and death struggle with Denmark—and if need be against Europe itself? And should any Great Dane think to resist arrest, well, we know that Noem is one government bureaucrat whose bark is not worse than her bite.
Far fetched, you say? Scoff you may, but remember what else you used to consider far fetched until not so long ago. I know that if I had a Great Dane, I’d be thinking about lifestyle alternatives for the dog—perhaps even getting a saddle and trying to pass it off as an Icelandic pony. And I’d get real nervous if I heard that Noem was in town.
As of late, she’s been called ICE Barbie for her appearance at deportation raids. The future? Kristi Noem: Bane of Great Danes? As we are well aware, crazier things have already happened.
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Vance Calls Greenland 'Cold as Sh*t'—Just Like the Local Reaction to His Visit
Greenlanders are giving the administration of President Donald Trump—who renewed threats to take the Danish territory—the cold shoulder.
Mar 28, 2025
U.S. Vice President JD Vance, Second Lady Usha Vance, and two top Trump administration officials traveled to Greenland on Friday on an itinerary that was markedly curtailed from its original plans due to Greenlanders' frosty reception amid President Donald Trump's ongoing threats to take the Arctic island from NATO ally Denmark—even by armed force if deemed necessary.
Vance visited Pituffik Space Base—a U.S. Space Force installation on the northwestern coast of Greenland about 930 miles (1,500 km) north of the capital, Nuuk—with his wife, National Security Adviser Michael Waltz, and Energy Secretary Chris Wright.
The vice president's wife originally planned on a more interactive and cultural itinerary, including attending a dogsled race. However, Greenland's leftist government said earlier this week that is had "not extended any invitations for any visits, neither private nor official."
Compounding the Trump administration's embarrassment, U.S. representatives reportedly came up empty handed after canvassing door to door in Nuuk in an effort to drum up support for the visit. The administration denies this ever happened.
And so the Trump officials' audience was limited to U.S. troops stationed at Pituffik. After arriving at the base, the vice president told troops in the mess hall he was surprised to find the snow- and ice-covered Arctic island is "cold as shit."
"Nobody told me!" he added.
Vice President JD Vance and Second Lady Usha Vance visited a U.S. Space Force base in Greenland Friday. Vance is expected to receive briefings on Arctic security and address US service members.
Read more: https://t.co/1OIkkT3VnD pic.twitter.com/lbXeObJTgq
— Newsweek (@Newsweek) March 28, 2025
Getting down to more serious business, Vance said: "Our message to Denmark is very simple—you have not done a good job by the people of Greenland. You have under-invested in the people of Greenland and you have under-invested in the security architecture of this incredible, beautiful land mass."
Addressing Arctic geopolitics, Vance argued that "we can't just bury our head in the sand—or in Greenland, bury our head in the snow—and pretend that the Chinese are not interested in this very large land mass. We know that they are."
"The president said we have to have Greenland, and I think that we do have to be more serious about the security of Greenland," Vance continued. "We respect the self-determination of the people of Greenland, but my argument to them is: I think that you'd be a lot better coming under the United States' security umbrella than you have been under Denmark's security umbrella. Because what Denmark's security umbrella has meant is effectively they've passed it all off to brave Americans and hoped that we would pick up the tab."
This follows remarks earlier this week from Vance, who said during a Fox News interview that Denmark, which faithfully sent troops to fight in both Afghanistan and Iraq—43 of whom died, the highest per capita casualty rate of the alliance—is "not being a good ally" to the United States.
Asked by reporters on Friday if the U.S. would ever conquer Greenland by military force, Vance said he didn't think that would be necessary.
However, just a day earlier, Trump—who on Friday posted a video highlighting defense cooperation between the U.S. and Greenland—said his administration will "go as far as we have to go" to acquire the island, which he claimed the United States needs "for national security and international security."
It was far from the first time that Trump—who has also threatened to take over parts or all of countries including Panama and even Canada—vowed to annex Greenland, and other administration officials have repeated the president's threats.
"It's oil and gas. It's our national security. It's critical minerals," Waltz said in January, explaining why Trump wants Greenland.
The U.S. has long been interested in Greenland, and while the close relationship between the United States and Denmark has been mostly mutually beneficial, it has sometimes come at the expense of Greenland's people, environment, and wildlife.
Such was the case when a U.S. Air Force B-52 bomber laden with four thermonuclear warheads crashed into the sea ice of Wolstenholme Fjord in 1968. The accident caused widespread radioactive contamination, and the nuclear fuel components of one of the bombs remain unrecovered to this day.
Elected officials from across Greenland and Denmark's political spectrum expressed alarm over the Trump administration's actions.
Outgoing Greenland Prime Minister Múte Bourup Egede earlier this week
called Vance's trip "highly aggressive" and said that it "can in no way be characterized as a harmless visit."
"Because what is the security advisor doing in Greenland?" Egede asked. "The only purpose is to show a demonstration of power to us, and the signal is not to be misunderstood."
Danish Foreign Minister Lars Løkke called Vance's remarks on Friday "a bit inappropriate," adding that maybe the Trump administration "should look at yourself in the mirror too."
"When the vice president.. creates an image that the only way Greenland can be protected is by coming under the American umbrella, so you can say that Greenland is already there," Løkke elaborated. "They are part of the common security umbrella that we created together with the Americans after the end of World War II called NATO."
"We have always looked at America like the nice big brother to help you out and now it's like the big brother is bullying you."
Ordinary Greenlanders and Danish residents of the island were not happy about the Trump delegation's visit.
Anders Laursen, who owns a local water taxi company, toldNBC News that "we have always looked at America like the nice big brother to help you out and now it's like the big brother is bullying you."
Nuuk resident Marie Olsen said of Vance, "I think he's a big child who wants it all."
In the Danish capital Copenhagen, hundreds of people rallied Friday against the U.S. delegation's visit to Greenland. One protester decried what she called the U.S. administration's "mafia methods."
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