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An Arla Foods branded truck is photographed parked in Copenhagen.
(Photo: Kristian Tuxen Ladegaard Berg/SOPA Images/LightRocket via Getty Images)
Greenpeace Denmark Complaint Accuses Dairy Giant of 'Systemic Greenwashing'
"Greenwashing and false marketing will not be tolerated, no matter how big you are and where you are based," said one Greenpeace Denmark campaigner.
Jun 05, 2025
Greenpeace Denmark this week filed a formal complaint against the Denmark-based dairy producer Arla Foods, accusing the firm of creating a "false and misleading picture" of actual emission reductions the company has achieved.
The green group is arguing the company has both misled consumers when it comes to Arla's progress toward achieving climate goals and that its reporting does not meet requirements under the Danish Annual Accounts Act.
Arla is the world's fifth-largest dairy company, according to its website.
Greenpeace Denmark submitted the complaint to the Danish Business Authority, the body in Denmark that controls and supervises compliance with business regulations, on Monday.
Greenpeace Denmark says it is concerned that data from Arla's annual reports appears to show that Arla has "changed its calculation methods and data foundation for Scope 3 emissions per kilogram of milk and whey since the original 2015 baseline year," but the dairy producer has not consistently or transparently adjusted that baseline across all of its reporting.
"The 2015 baseline is built on older, less precise national statistics from 2012, and the subsequent shift to more specific farm-level data and new emission factors—without a clear and consistent baseline adjustment—creates major uncertainty about Arla's real emission reductions since 2015," per the complaint.
The Danish Annual Accounts Act includes requirements to disclose corporate social responsibility information that is true and not misleading. Compliance with this provision, according to the complaint, "is essential because the provision is intended to ensure transparency about a company's environmental and broader sustainability impacts. The rules aim to give investors, partners, and society at large access to essential, credible, and comparable information about corporate sustainability practices, risks, and objectives."
"Arla presents itself as a Big Dairy role model on climate and nature, with a concern for animal welfare. But behind the scenes, it is lobbying to repeal laws that ensure the well-being of farm animals. This must stop, and the public needs to know," said Gustav Martner, creative lead and advertising expert at Greenpeace Nordic, in a statement published Wednesday.
This latest complaint comes on the heels of two complaints filed by Greenpeace Sweden against Arla, also alleging "systemic greenwashing," and a lawsuit filed by Greenpeace Aotearoa (New Zealand) last year against the dairy firm Fonterra.
"By coordinating complaints against Arla in both countries it calls home, we aim to set a precedent: Greenwashing and false marketing will not be tolerated, no matter how big you are and where you are based," said Christian Fromberg, campaign lead of agriculture and nature at Greenpeace Denmark, in a statement on Wednesday.
Common Dreams wrote to Arla for comment about the complaints. The company did not respond before press time.
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Greenpeace Denmark this week filed a formal complaint against the Denmark-based dairy producer Arla Foods, accusing the firm of creating a "false and misleading picture" of actual emission reductions the company has achieved.
The green group is arguing the company has both misled consumers when it comes to Arla's progress toward achieving climate goals and that its reporting does not meet requirements under the Danish Annual Accounts Act.
Arla is the world's fifth-largest dairy company, according to its website.
Greenpeace Denmark submitted the complaint to the Danish Business Authority, the body in Denmark that controls and supervises compliance with business regulations, on Monday.
Greenpeace Denmark says it is concerned that data from Arla's annual reports appears to show that Arla has "changed its calculation methods and data foundation for Scope 3 emissions per kilogram of milk and whey since the original 2015 baseline year," but the dairy producer has not consistently or transparently adjusted that baseline across all of its reporting.
"The 2015 baseline is built on older, less precise national statistics from 2012, and the subsequent shift to more specific farm-level data and new emission factors—without a clear and consistent baseline adjustment—creates major uncertainty about Arla's real emission reductions since 2015," per the complaint.
The Danish Annual Accounts Act includes requirements to disclose corporate social responsibility information that is true and not misleading. Compliance with this provision, according to the complaint, "is essential because the provision is intended to ensure transparency about a company's environmental and broader sustainability impacts. The rules aim to give investors, partners, and society at large access to essential, credible, and comparable information about corporate sustainability practices, risks, and objectives."
"Arla presents itself as a Big Dairy role model on climate and nature, with a concern for animal welfare. But behind the scenes, it is lobbying to repeal laws that ensure the well-being of farm animals. This must stop, and the public needs to know," said Gustav Martner, creative lead and advertising expert at Greenpeace Nordic, in a statement published Wednesday.
This latest complaint comes on the heels of two complaints filed by Greenpeace Sweden against Arla, also alleging "systemic greenwashing," and a lawsuit filed by Greenpeace Aotearoa (New Zealand) last year against the dairy firm Fonterra.
"By coordinating complaints against Arla in both countries it calls home, we aim to set a precedent: Greenwashing and false marketing will not be tolerated, no matter how big you are and where you are based," said Christian Fromberg, campaign lead of agriculture and nature at Greenpeace Denmark, in a statement on Wednesday.
Common Dreams wrote to Arla for comment about the complaints. The company did not respond before press time.
Greenpeace Denmark this week filed a formal complaint against the Denmark-based dairy producer Arla Foods, accusing the firm of creating a "false and misleading picture" of actual emission reductions the company has achieved.
The green group is arguing the company has both misled consumers when it comes to Arla's progress toward achieving climate goals and that its reporting does not meet requirements under the Danish Annual Accounts Act.
Arla is the world's fifth-largest dairy company, according to its website.
Greenpeace Denmark submitted the complaint to the Danish Business Authority, the body in Denmark that controls and supervises compliance with business regulations, on Monday.
Greenpeace Denmark says it is concerned that data from Arla's annual reports appears to show that Arla has "changed its calculation methods and data foundation for Scope 3 emissions per kilogram of milk and whey since the original 2015 baseline year," but the dairy producer has not consistently or transparently adjusted that baseline across all of its reporting.
"The 2015 baseline is built on older, less precise national statistics from 2012, and the subsequent shift to more specific farm-level data and new emission factors—without a clear and consistent baseline adjustment—creates major uncertainty about Arla's real emission reductions since 2015," per the complaint.
The Danish Annual Accounts Act includes requirements to disclose corporate social responsibility information that is true and not misleading. Compliance with this provision, according to the complaint, "is essential because the provision is intended to ensure transparency about a company's environmental and broader sustainability impacts. The rules aim to give investors, partners, and society at large access to essential, credible, and comparable information about corporate sustainability practices, risks, and objectives."
"Arla presents itself as a Big Dairy role model on climate and nature, with a concern for animal welfare. But behind the scenes, it is lobbying to repeal laws that ensure the well-being of farm animals. This must stop, and the public needs to know," said Gustav Martner, creative lead and advertising expert at Greenpeace Nordic, in a statement published Wednesday.
This latest complaint comes on the heels of two complaints filed by Greenpeace Sweden against Arla, also alleging "systemic greenwashing," and a lawsuit filed by Greenpeace Aotearoa (New Zealand) last year against the dairy firm Fonterra.
"By coordinating complaints against Arla in both countries it calls home, we aim to set a precedent: Greenwashing and false marketing will not be tolerated, no matter how big you are and where you are based," said Christian Fromberg, campaign lead of agriculture and nature at Greenpeace Denmark, in a statement on Wednesday.
Common Dreams wrote to Arla for comment about the complaints. The company did not respond before press time.
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