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Activist-Driven Advertiser Boycott a Key Factor in O'Reilly's Demise
Color Of Change and others pressured O’Reilly advertisers behind the scenes and publicly to drop their ads, resulting in 77 corporations dropping “The Factor” in the past 3 weeks
WASHINGTON
A campaign demanding that advertisers boycott Bill O'Reilly led by Color Of Change, the racial justice organization with more than one million members, played a critical role in pressuring Fox News to fire Bill O'Reilly. Over the past three weeks, dozens of advertisers have dropped O'Reilly's show, as Color Of Change's led a high-profile pressure campaign calling on corporations to reject the former host's history of racism and sexism.
"This victory belongs to all those who O'Reilly has victimized, and those who have demanded that the corporations that sponsor his show put their money where their values are and pull their spots. Thanks to that pressure, Bill O'Reilly will no longer be a menace on-air or in the halls of Fox News's headquarters," said Rashad Robinson, Executive Director of Color Of Change. "Bill O'Reilly has spent years spewing racism and harassing women. Today, his reign of hate and abuse comes to an end."
Following new revelations this month about Bill O'Reilly history of sexual harassment, Color Of Change launched a campaign demanding that "O'Reilly Factor" advertisers pull their spots from the show. Continuing a campaign started in 2015 in response to O'Reilly's racism, Color Of Change called on current sponsors of "The Factor" to align their ad buys with their own corporate values. Over the last two years Color Of Change has been in direct communication behind the scenes with 100 advertisers, including formerly major sponsors who dropped the show like Nutrisystem and General Motors.
Color Of Change also launched a petition to pressure advertisers, which was signed by 340,000 people. With sources inside Fox News citing loss of ad revenue as a central reason for firing O'Reilly, Color Of Change's campaign--following the same model that Color Of Change used to push Glenn Beck off the air in 2011, escalating from behind-the-scenes pressure on companies to public pressure if companies did not drop their ads --was instrumental in getting O'Reilly off the air.
"Fox News and the Murdochs only listen when they hear the sound of money rushing out the door," said Robinson. "If dozens of advertisers had not dropped 'The Factor,' Bill O'Reilly would still be endangering 21st Century Fox employees."
In addition to directly pressuring advertisers, Color Of Change has also:
- Submitted a briefing to the British media regulator Ofcom, urging them to investigate harassment at 21st Century Fox before approving the company's acquisition of European media giant Sky plc. The precarity of the Sky deal has been widely cited as a reason for O'Reilly's termination.
- Held protests outside Fox News headquarters.
- Geo-targeted Fox News headquarters and affiliates with digital ads that share a phone number to confidentially report harassment.
But Color Of Change cautions that the fight for a fair workplace at Fox News is hardly over.
"While today is an important victory, it hardly absolves Fox News of its decades of racism and sexism," said Robinson. "Fox News didn't clean up its act after Roger Ailes was fired, and it won't just because O'Reilly was fired. We'll continue to demand accountability from the Murdochs."
For years, Color Of Change has challenged Bill O'Reilly's hateful speech and actions. In 2015 the organization called on advertisers to pull their spots from O'Reilly's show after he fabricated a story about being attacked by protestors while covering the 1992 Los Angeles riot. In 2010, Color of Change called on businesses to stop showing Fox News in public settings in response to O'Reilly's deceptive editing of then-USDA employee Shirley Sherrod's remarks to the NAACP.
In 2009, Color Of Change led a campaign that eventually forced Glenn Beck off-air, developing their unique inside/outside playbook for pressuring advertisers to pull spots from Beck's show. As the New York Times reported, Color Of Change was able to organize hundreds of thousands to demand Fox News drop Beck, and as a result more than 300 advertisers dropped their spots before Fox News cancelled his show.
Color Of Change is the nation's largest online racial justice organization. We help people respond effectively to injustice in the world around us. As a national online force driven by over one million members, we move decision-makers in corporations and government to create a more human and less hostile world for Black people in America.
LATEST NEWS
'Depraved Response to a Depraved Act': Netanyahu Blames Attack on Australia Recognizing Palestine
"This is an atrocious downplaying of real antisemitism at a time when rampant Jew hatred is killing people," said an American congressional candidate and school shooting survivor.
Dec 14, 2025
Israeli Prime Minister Benjamin Netanyahu was swiftly criticized around the world on Sunday for trying to connect a deadly shooting that targeted a Hanukkah celebration at Bondi Beach in Sydney to the Australian government's decision to recognize Palestinian statehood.
Netanyahu referenced a letter he sent to Australian Prime Minister Anthony Albanese in August, after Albanese and Foreign Affairs Minister Penny Wong announced the decision, which followed similar moves from Canada, France, and the United Kingdom, amid Israel's assault on the Gaza Strip, which has been widely condemned as genocide.
As Netanyahu noted, he wrote to Albanese: "Your call for a Palestinian state pours fuel on the antisemitic fire. It rewards Hamas terrorists. It emboldens those who menace Australian Jews and encourages the Jew hatred now stalking your streets."
The Israeli leader shared a video and transcript of his commentary on the social media platform X, where Jasper Nathaniel, who reports on the illegally occupied West Bank, called it a "depraved response to a depraved act."
"Obviously massacring unarmed men, women, and children at a Hanukkah celebration is antisemitic terror," Nathaniel added in a separate thread. "Just like massacring unarmed men, women, and children in Gaza and the West Bank is anti-Palestinian terror. There are no moral exceptions regarding the slaughter of civilians."
Electronic Intifada director Ali Abunimah said, "Basically Netanyahu is saying that Australia got what it had coming for not supporting his genocide in Gaza even more than it already does."
Avi Meyerstein, founder of the Washington, DC-based Alliance for Middle East Peace, declared: "This is absurd. Calling to resolve the Israeli-Palestinian conflict with peace, security, and self-determination for all, recognizing Israel and Palestine both, is a call to reduce the flames and put everyone on a path toward a better future."
Cameron Kasky, who survived the 2018 mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida and is now running for Congress as a Democrat in New York, also blasted Netanyahu over his comments, saying that "this is an atrocious downplaying of real antisemitism at a time when rampant Jew hatred is killing people."
The death toll in Australia has risen to 16, including one of at least two gunmen, and dozens more people were injured in the attack. A bystander who wrestled a gun away from one of the shooters has been identified by Australian media as Ahmed al Ahmed, a 43-year-old fruit shop owner and father. His cousin said that he was shot twice and had to get surgery.
Even Netanyahu recognized that in Australia, "we saw an action of a brave man—turns out a Muslim brave man, and I salute him—that stopped one of these terrorists from killing innocent Jews," but the Israeli leader then doubled down on what he called Albanese's "weakness."
Responding to Netanyahu, Assal Rad, a fellow at the Arab Center Washington, DC, said that "blaming Palestinian statehood, while committing genocide against them, is just another reminder that you want to erase Palestinians from existence."
"If you condemn the horrific, antisemitic attack in Bondi Beach while still defending genocide in Gaza, you're not actually outraged by the killing of innocent people," Rad also said. "It's not hard to condemn both, unless you think some lives are more valuable than others."
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16 Dead After Shooters Target Hanukkah Celebration at Australia's Bondi Beach
"The images out of Bondi Beach in Australia this morning of a vile, antisemitic massacre at a Hanukkah celebration are shocking, disgusting, and heartbreaking," said Dr. Abdul El-Sayed, a US Senate candidate.
Dec 14, 2025
This is a developing story… Please check back for updates…
At least 16 people are dead, including a gunman, and dozens of others were transported to various hospitals for injuries after shooters attacked a Hanukkah celebration at the iconic Bondi Beach in Sydney, Australia.
New South Wales Police confirmed that one suspect was killed and another is in custody, and a suspected improvised explosive device (IED) was found in a nearby vehicle, according to the Australian Broadcasting Corporation.
"One of the gunmen has been identified as Naveed Akram from Bonnyrigg in Sydney's southwest," ABC also reported. "An official, speaking on condition of anonymity, says Mr Akram's home in Bonnyrigg is being raided by police."
Australian Prime Minister Anthony Albanese called the shooting "a targeted attack on Jewish Australians on the first day of Hanukkah, which should be a day of joy, a celebration of faith," and "an act of evil, antisemitism, terrorism, that has struck the heart of our nation."
"There is no place for this hate, violence, and terrorism in our nation," he continued, noting that many people remain alive "because of the courage and quick action of the New South Wales Police, and the first responders who rushed to their aid, as well as the courage of everyday Australians who, without hesitating, put themselves in danger in order to keep their fellow Australians safe."
A video of one such bystander has swiftly circulated online: A man identified as Ahmed al Ahmed tackled one gunman and took his weapon. A 7NEWS reporter spoke with a cousin of the 43-year-old Muslim fruit shop owner and father of two at the hospital. The "hero," as his cousin and many others have called him, was shot twice and had surgery, but should be OK.
The video garnered attention around the world. Democratic congressional candidate and outgoing New York City Comptroller Brad Lander, who is Jewish, acknowledged the "extraordinary courage" of the man who "bravely risked his life to save his neighbors celebrating Hanukkah." Lander added: "Praying for his full and speedy recovery. And so deeply inspired by his example."
As the Associated Press noted Sunday:
Mass shootings in Australia are extremely rare. A 1996 massacre in the Tasmanian town of Port Arthur, where a lone gunman killed 35 people, prompted the government to drastically tighten gun laws and made it much more difficult for Australians to acquire firearms.
Significant mass shootings this century included two murder-suicides with death tolls of five people in 2014, and seven in 2018, in which gunmen killed their own families and themselves.
In 2022, six people were killed in a shootout between police and Christian extremists at a rural property in Queensland state.
The attack in Australia followed a deadly shooting Saturday at Brown University in Providence, Rhode Island in the United States, where such incidents are far more common.
In the largest US city, the New York Police Department said Sunday that "we are in touch with our Australian partners, and at this time we see no nexus to NYC. We are deploying additional resources to public Hanukkah celebrations and synagogues out of an abundance of caution."
American leaders and political candidates also condemned the Sunday attack, including Dr. Abdul El-Sayed, a Democratic US Senate candidate in Michigan who said that "the images out of Bondi Beach in Australia this morning of a vile, antisemitic massacre at a Hanukkah celebration are shocking, disgusting, and heartbreaking. The shooters deliberately attacked families celebrating a holiday because of their faith. There is no justification for such a cowardly act of terrorism."
"Our family is praying for the victims and their families—and for Jewish communities in Australia and around the world," added El-Sayed, who is Muslim. "I join my Jewish sisters and brothers grieving these attacks. And we stand resolved to stamp out antisemitism and hate in all its forms."
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'We Don't Have to Live This Way': Deadly Brown Shooting Spurs Calls for Action on Guns
"Our lawmakers fail us every day that they refuse to take action on gun violence," said Students Demand Action.
Dec 13, 2025
With at least two people dead, several others in critical but stable condition at Rhode Island Hospital, and a suspect at large after a Saturday shooting at Brown University in Providence, gun violence prevention advocates and some US lawmakers renewed calls for swift action to take on what the nonprofit Brady called "a uniquely American problem" that "is completely preventable."
"Our hearts are with the victims, survivors, their families, and the entire community of Brown University and the surrounding Providence area in this horrific time," said Brady president Kris Brown in a statement. "As students prepare for finals and then head home to loved ones for the holidays, our all-too-American gun violence crisis has shattered their safety."
"Guns are the leading cause of death for youth in this nation. Only in America do we live in fear of being shot and killed in our schools, places of worship, and grocery stores," she continued. "Now, as students, faculty, and staff hide and barricade themselves in immense fear, we once again call on lawmakers in Congress and around the country to take action against this uniquely American public health crisis. We cannot continue to allow politics and special interests to take priority over our lives and safety."
Despite some early misinformation, no suspects are in custody, and authorities are searching for a man in dark clothing. The law enforcement response is ongoing and Brown remains in lockdown, according to a 9:29 pm Eastern update on the university's website. Everyone is urged to shelter in place, which "means keeping all doors locked and ensuring no movement across campus."
The Ivy League university's president, Christina H. Paxson, said in a public message that "this is a deeply tragic day for Brown, our families, and our local community. There are truly no words that can express the deep sorrow we are feeling for the victims of the shooting that took place today at the Barus & Holley engineering and physics building."
US Sen. Sheldon Whitehouse (D-RI) said on social media that he was "praying for the victims and their families," and thanked the first responders who "put themselves in harm’s way to protect all of us." He also echoed the city's mayor, Brett Smiley, "in urging Rhode Islanders to heed only official updates from Brown University and the Providence Police."
In a statement, US Sen. Jack Reed (D-RI) also acknowledged everyone impacted by "this horrific, active, and unfolding tragedy," and stressed the importance of everyone listening to law enforcement "as they continue working to ensure the entire campus and surrounding community is safe, and the threat is neutralized."
The state's two Democratic congressmen, Brown alumnus Seth Magaziner and Gabe Amo, released similar statements. Amo also said that "the scourge of mass shootings is a horrific stain on our nation. We must seek policies to ensure that these tragedies do not strike yet another community and no more lives are needlessly taken from us."
Elected officials at various levels of government across the country sent their condolences to the Brown community. Some also used the 389th US mass shooting this year and the 230th gun incident on school grounds—according to Brady's president—to argue that, as US House Democratic Whip Katherine Clark (Mass.) put it, "it's past time for us to act and stop senseless gun violence from happening again."
Both Democratic US senators from Massachusetts also emphasized on Saturday that, in Sen. Elizabeth Warren's words, "students should be able to learn in peace, not fear gun violence." Her colleague Sen. Ed Markey said that "we must act now to end this painful epidemic of gun violence. Our children should be safe at school."
New York City's democratic socialist mayor-elect, Zohran Mamdani, noted that this shooting occurred just before the anniversary of the 2012 massacre at Sandy Hook Elementary School in Newtown, Connecticut:
This senseless violence—once considered unfathomable—has become nauseatingly normal to all of us across our nation. Tonight, on the eve of the anniversary of the Sandy Hook shooting, we find ourselves in mourning once again.
The epidemic of gun violence stretches across America. We reckon with it when we step into our houses of worship and out onto our streets, when we drop our children off at kindergarten and when we fear if those children, now grown, will be safe on campus. But unlike so many other epidemics, we possess the cure. We have the power to eradicate this suffering from our lives if we so choose.
I send my deepest condolences to the families of the victims, and to the Brown and Providence communities, who are wrestling with a grief that will feel familiar to far too many others. May we never allow ourselves to grow numb to this pain, and let us rededicate ourselves to the enduring work of ending the scourge of gun violence in our nation.
Fred Guttenberg has been advocating against gun violence since his 14-year-old daughter was among those murdered at Marjory Stoneman Douglas High School in Parkland, Florida nearly eight years ago. He said on social media that he knows two current students at Brown and asserted that "IT DOESN'T NEED TO BE THIS WAY!!!"
Students Demand Action similarly declared: "Make no mistake: We DO NOT have to live and die like this. Our lawmakers fail us every day that they refuse to take action on gun violence."
Gabby Giffords, a former Democratic congresswoman from Arizona who became an activist after surviving a 2011 assassination attempt, said that "my heart breaks for Brown University. Students should only have to worry about studying for finals right now, not hiding from gunfire. Guns are the leading cause of death for young people in America—this is a five-alarm fire and our leaders in Washington have ignored it for too long. Americans are tired of waiting around for Congress to decide that protecting kids matters."
John Feinblatt, president of Everytown for Gun Safety, warned that "we either take action, or we bury more of our kids."
The Associated Press noted that "Rhode Island has some of the strictest gun laws in the US. Last spring the Democratic-controlled Legislature passed an assault weapon ban that will prohibit the sale and manufacturing of certain high-powered firearms, but not their possession, starting next July."
Gun violence prevention advocates often argue for federal restrictions, given that, as Everytown's latest analysis of state-level policies points out, "even the strongest system can't protect a state from its neighbors' weak laws."
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