The progressive think tank Groundwork Collaborative on Tuesday highlighted how U.S. President Donald Trump's sweeping tariffs are effectively a "baby tax" paid by parents, given rising prices of everything "from car seats to sippy cups."
"President Trump's economic policies are an affront to young families," said Groundwork Collaborative executive director Lindsay Owens in a statement. "His tariff policies are making it harder and more expensive to prepare for a new baby or raise kids, and his solution is to tell parents to buy fewer toys for their children."
"While the president works overtime to give his billionaire donors a massive tax giveaway, he's placing a baby tax on every parent across the country," added Owens, referencing an effort to get a package containing more tax cuts for the rich—paid for by gutting the social safety net—through the GOP-controlled Congress.
"He's placing a baby tax on every parent across the country."
Citing the Juvenile Products Manufacturers Association (JPMA)—which has directly pressured Trump to "exclude all juvenile products" from tariffs on Chinese imports—The New York Timesreported Friday that "about 90% of durable baby and children's products sold in the United States are manufactured overseas, with the vast majority produced in China."
Noting that statistic, Groundwork focused on the costs of some essentials for babies and young children, including clothes, cribs, high chairs, sippy cups, and toys. For example, the group pointed out, the car seat and stroller companies Evenflo, Nuna, and UPPAbaby have recently announced price hikes.
"This represents a major challenge for parents, as car seats—which can run over $400—are required by law in all 50 states and should be bought new due to safety concerns," Groundwork said. "New parents spend, on average, $1,000 on baby safety gear."
As for strollers—or, as Trump put it, "the thing that you carry the babies around in"—UPPAbaby's Vista "just increased from $900 to $1,200," Groundwork continued. "Or, for a cheaper option, Bombi's flagship stroller now costs $225 instead of $199."
Some companies, including UPPAbaby, have made clear that the price increases are a direct result of Trump's evolving tariff policy.
"Due to rising import tariffs, updated pricing will go into effect on May 5th, 2025 across most UPPAbaby products," the company explained in a blog post last month. "If tariffs are reduced or lifted, we'll reassess pricing as quickly as business operations allow."
UPPAbaby is also among 13 U.S.-based companies that launched an advertising campaign calling tariffs a "baby tax," as The Washington Postreported last week. The ad declares that "becoming a parent is one of life's greatest joys, one our country should champion, not tax."
In addition to UPPAbaby chief executive Bob Monahan, the ad is signed by the CEOs of Babylist, Ergobaby, Frida, Guava Family, Hatch Baby, Lalo, Million Dollar Baby Co., Mockingbird, Munchkin, Nanit, Owlet, and Willow Innocations.
Groundwork highlighted Tuesday that "the CEO of popular baby accessory brand Munchkin, Steve Dunn, said the company will increase prices on about 90% of products, likely by at least 20%. Their cheapest high chair is currently $170."
Crib costs are also a concern. "Three-quarters of all baby furniture is made in China," Groundwork noted. "Get ready for some sleepless nights: the popular smart bassinet SNOO is manufactured in China and might soon cost more than its current $1,695 price tag."
Additionally, the clothing giant "Carter's has already raised prices on many items," which often come from Bangladesh, Cambodia, India, and Vietnam, and "Mattel CFO Anthony DiSilvestro has warned of possible price hikes as 40% of Mattel toys come from China," the think tank added.
Groundwork's statement was released as a bipartisan group called the Cost Coalition officially launched on Tuesday. Its goal, according toThe Associated Press, is "to highlight Trump's struggle to control rising costs."
"In 100 days, Donald Trump put the best-performing economy in the world on a crash course toward recession. Trump's tariffs—the biggest middle class tax hike in modern history—are making everyday prices skyrocket and wreaking havoc for businesses large and small," said Terry Holt, a former spokesperson for Republican leaders, and Andrew Bates, who was a Democratic spokesperson, in a joint statement to the AP.
"Next up are grossly inflationary tax cuts for the wealthy that will only saddle future generations with staggering debt," Holt and Bates continued. "Whether you're a Republican, Democrat, or anything else, Donald Trump's agenda is an economic crisis threatening your livelihood and standard of living."
