Attendees await the arrival of Texas Gov. Greg Abbott and Alphabet and Google CEO Sundar Pichai at the Google Midlothian Data Center on November 14, 2025 in Midlothian, Texas.
Big Tech's 'AI Climate Hoax': Study Shows 74% of Industry's Claims Unproven
"Tech companies are using vagueness about what happens within energy-hogging data centers to greenwash a planet-wrecking expansion."
A report released on Tuesday says that the tech industry is blowing hot air with its claims that generative artificial intelligence will be beneficial for the climate.
The report, titled "The AI Climate Hoax," was commissioned by a broad consortium of environmental advocacy organizations and authored by climate and energy analyst Ketan Joshi.
In total, it analyzes more than 150 statements made by both big tech companies and organizations such as the International Energy Agency about the supposed benefits of generative AI.
The report finds that 74% of such claims made by these institutions are unproven, with 36% not bothering to cite any evidence whatsoever.
One key finding in the report is that many claims about the purported benefits of the technology conflate traditional AI systems with more recent generative AI systems, which require massive amounts of energy and are spurring demand for the construction of power-and-water-devouring data centers across the US.
"Even if these benefits are real," the report writes of traditional AI systems, "they are unrelated to—and dwarfed by—the massive expansion of energy use from the generative AI industry," which is projected to to consume 13 times as much energy as traditional AI by the year 2030.
Even the more supportable claims about the benefits of traditional AI deserve serious scrutiny, the report notes, since "they tend to rely on weaker forms of evidence, such as corporate websites, rather than published academic research," which was only cited in 26% of claims made about AI benefits.
The report also knocks big tech companies for using assorted strategies to conceal the true extent of their energy use, including buying renewable energy certificates even while relying on fossil fuels to power their operations, and vowing to implement highly implausible solutions to mitigate the climate impact of data centers, including carbon capture technologies and even building orbital data centers in space.
Commenting on the report, study author Joshi said its findings seem to show "tech companies are using vagueness about what happens within energy-hogging data centers to greenwash a planet-wrecking expansion."
"The promises of planet-saving tech remain hollow, while AI data centers breathe life into coal and gas every day," Joshi added. "These claims of climate benefit are unjustified and overhyped, and could cover up irreversible damage being done to communities and society."
Jill McArdle, international corporate campaigner at study sponsor Beyond Fossil Fuels, said the study shows "there is simply no evidence that AI will help the climate more than it will harm it," and accused Big Tech companies of "writing themselves a blank cheque to pollute on the empty promise of future salvation."
AI data centers have become a major controversy throughout the US in recent months, as their massive energy needs have pushed up utility bills and put a strain on communities’ water supplies.
A study published in the journal Nature Sustainability last year found that data centers could soon consume as much water as 10 million Americans and emit as much carbon dioxide as 10 million cars, or roughly the same amount of consumption as the entire state of New York.
Urgent. It's never been this bad.
Dear Common Dreams reader, It’s been nearly 30 years since I co-founded Common Dreams with my late wife, Lina Newhouser. We had the radical notion that journalism should serve the public good, not corporate profits. It was clear to us from the outset what it would take to build such a project. No paid advertisements. No corporate sponsors. No millionaire publisher telling us what to think or do. Many people said we wouldn't last a year, but we proved those doubters wrong. Together with a tremendous team of journalists and dedicated staff, we built an independent media outlet free from the constraints of profits and corporate control. Our mission from the outset was simple. To inform. To inspire. To ignite change for the common good. Building Common Dreams was not easy. Our survival was never guaranteed. When you take on the most powerful forces—Wall Street greed, fossil fuel industry destruction, Big Tech lobbyists, and uber-rich oligarchs who have spent billions upon billions rigging the economy and democracy in their favor—the only bulwark you have is supporters who believe in your work. But here’s the urgent message from me today. It’s never been this bad out there. And it’s never been this hard to keep us going. At the very moment Common Dreams is most needed and doing some of its best and most important work, the threats we face are intensifying. Right now, with just four days to go in our Spring Campaign, we are not even halfway to our goal. When everyone does the little they can afford, we are strong. But if that support retreats or dries up, so do we. Can you make a gift right now to make sure Common Dreams not only survives but thrives? There is no backup plan or rainy day fund. There is only you. —Craig Brown, Co-founder |
A report released on Tuesday says that the tech industry is blowing hot air with its claims that generative artificial intelligence will be beneficial for the climate.
The report, titled "The AI Climate Hoax," was commissioned by a broad consortium of environmental advocacy organizations and authored by climate and energy analyst Ketan Joshi.
In total, it analyzes more than 150 statements made by both big tech companies and organizations such as the International Energy Agency about the supposed benefits of generative AI.
The report finds that 74% of such claims made by these institutions are unproven, with 36% not bothering to cite any evidence whatsoever.
One key finding in the report is that many claims about the purported benefits of the technology conflate traditional AI systems with more recent generative AI systems, which require massive amounts of energy and are spurring demand for the construction of power-and-water-devouring data centers across the US.
"Even if these benefits are real," the report writes of traditional AI systems, "they are unrelated to—and dwarfed by—the massive expansion of energy use from the generative AI industry," which is projected to to consume 13 times as much energy as traditional AI by the year 2030.
Even the more supportable claims about the benefits of traditional AI deserve serious scrutiny, the report notes, since "they tend to rely on weaker forms of evidence, such as corporate websites, rather than published academic research," which was only cited in 26% of claims made about AI benefits.
The report also knocks big tech companies for using assorted strategies to conceal the true extent of their energy use, including buying renewable energy certificates even while relying on fossil fuels to power their operations, and vowing to implement highly implausible solutions to mitigate the climate impact of data centers, including carbon capture technologies and even building orbital data centers in space.
Commenting on the report, study author Joshi said its findings seem to show "tech companies are using vagueness about what happens within energy-hogging data centers to greenwash a planet-wrecking expansion."
"The promises of planet-saving tech remain hollow, while AI data centers breathe life into coal and gas every day," Joshi added. "These claims of climate benefit are unjustified and overhyped, and could cover up irreversible damage being done to communities and society."
Jill McArdle, international corporate campaigner at study sponsor Beyond Fossil Fuels, said the study shows "there is simply no evidence that AI will help the climate more than it will harm it," and accused Big Tech companies of "writing themselves a blank cheque to pollute on the empty promise of future salvation."
AI data centers have become a major controversy throughout the US in recent months, as their massive energy needs have pushed up utility bills and put a strain on communities’ water supplies.
A study published in the journal Nature Sustainability last year found that data centers could soon consume as much water as 10 million Americans and emit as much carbon dioxide as 10 million cars, or roughly the same amount of consumption as the entire state of New York.
- AI and ChatGPT: Yet Another Assault on Democratic Governance? ›
- No Climate Solutions Without Strong Democracy ›
- Experts Demand 'Pause' on Spread of Artificial Intelligence Until Regulations Imposed ›
A report released on Tuesday says that the tech industry is blowing hot air with its claims that generative artificial intelligence will be beneficial for the climate.
The report, titled "The AI Climate Hoax," was commissioned by a broad consortium of environmental advocacy organizations and authored by climate and energy analyst Ketan Joshi.
In total, it analyzes more than 150 statements made by both big tech companies and organizations such as the International Energy Agency about the supposed benefits of generative AI.
The report finds that 74% of such claims made by these institutions are unproven, with 36% not bothering to cite any evidence whatsoever.
One key finding in the report is that many claims about the purported benefits of the technology conflate traditional AI systems with more recent generative AI systems, which require massive amounts of energy and are spurring demand for the construction of power-and-water-devouring data centers across the US.
"Even if these benefits are real," the report writes of traditional AI systems, "they are unrelated to—and dwarfed by—the massive expansion of energy use from the generative AI industry," which is projected to to consume 13 times as much energy as traditional AI by the year 2030.
Even the more supportable claims about the benefits of traditional AI deserve serious scrutiny, the report notes, since "they tend to rely on weaker forms of evidence, such as corporate websites, rather than published academic research," which was only cited in 26% of claims made about AI benefits.
The report also knocks big tech companies for using assorted strategies to conceal the true extent of their energy use, including buying renewable energy certificates even while relying on fossil fuels to power their operations, and vowing to implement highly implausible solutions to mitigate the climate impact of data centers, including carbon capture technologies and even building orbital data centers in space.
Commenting on the report, study author Joshi said its findings seem to show "tech companies are using vagueness about what happens within energy-hogging data centers to greenwash a planet-wrecking expansion."
"The promises of planet-saving tech remain hollow, while AI data centers breathe life into coal and gas every day," Joshi added. "These claims of climate benefit are unjustified and overhyped, and could cover up irreversible damage being done to communities and society."
Jill McArdle, international corporate campaigner at study sponsor Beyond Fossil Fuels, said the study shows "there is simply no evidence that AI will help the climate more than it will harm it," and accused Big Tech companies of "writing themselves a blank cheque to pollute on the empty promise of future salvation."
AI data centers have become a major controversy throughout the US in recent months, as their massive energy needs have pushed up utility bills and put a strain on communities’ water supplies.
A study published in the journal Nature Sustainability last year found that data centers could soon consume as much water as 10 million Americans and emit as much carbon dioxide as 10 million cars, or roughly the same amount of consumption as the entire state of New York.
- AI and ChatGPT: Yet Another Assault on Democratic Governance? ›
- No Climate Solutions Without Strong Democracy ›
- Experts Demand 'Pause' on Spread of Artificial Intelligence Until Regulations Imposed ›