Voters Again Shown to Prefer Populism Over Neoliberal 'Abundance' Agenda in New Research

A new strategy memo written by a progressive think tank and a pair of high-profile Democratic Party operatives makes the latest case that a populist economic message will help the party more than a message centered around the so-called "abundance" agenda, Politico reported on Thursday.

The memo—which was written by Democratic pollster Geoff Garin and Democratic strategist Brian Fallon, in collaboration with Groundwork Collaborative—uses polling and focus group data to argue that a sharp populist message is more effective at winning back working-class voters than a message focused on cutting regulations in order to build more housing and infrastructure.

"While there are elements of the Abundance agenda that have appeal, and the choice on which messages to deliver is not zero-sum, a populist economic approach better solves for Democrats' challenges with working-class voters," the memo states. "If candidates are asking which focus deserves topmost billing in Democrats' campaign messaging, the answer is clear: Though some voters believe excessive bureaucracy can be a problem, it ranks far behind other concerns and tackling it does not strike voters as a direct response to the problem of affordability."

The memo went on to argue that "majorities of Democrats and independents and two in five Republicans believe the outsized power of billionaires and corporations in our government is a bigger problem than red tape and bureaucracy."

In a head-to-head messaging test, voters told researchers that government giving preference to large corporations and billionaires was a bigger problem than government bureaucracy causing inefficiencies by a nearly two-to-one ratio. By roughly the same ratio, the researchers found, voters preferred cracking down on price-gouging corporations to cutting bureaucratic red tape.

The researchers did credit abundance-centric messaging with generating "some fresh ideas that challenge the status quo," but warned that "there are significant questions about whether a focus on it in political messaging adequately meets the moment Democrats face today.

The memo is set to be presented to Democrats on Capitol Hill next week, and Politico noted that it has the support of Rep. Chris Deluzio (D-Pa.), who represents a competitive congressional district and who in the past has embraced populist messaging.

The "abundance" movement got its name after a book released earlier this year by journalists Ezra Klein and Derek Thompson, who both argued that Democratic-led state governments have put up too many bureaucratic roadblocks to achieve ambitious goals such as affordable housing and high-speed rail.

Some critics of the book, however, argue that it fails to address issues such as corporate power and wealth inequality as the real roadblocks to progressive change.

As Common Dreams reported last week, a recent analysis by Revolving Door Project and Open Markets Institute detailed how the abundance movement "erroneously" claims that environmental reviews hinder clean energy progress while having little to say about "the real causes of delay," including interference by fossil fuel-backed politicians and profit-driven privately-owned utilities.

The memo's release comes just as an "Abundance" conference is set to kick off in Washington, DC on Thursday that will include Klein and Thompson as featured speakers, as well as Republican Utah Gov. Spencer Cox.