Published on
by

Left-Wing Party In Spain Borrows Ikea Style to Promote Anti-Austerity Manifesto

Leftist party unveils Ikea-style party platform showing images of leaders at home

Podemos leader Pablo Iglesias is pictured watering plants, among other daily tasks, in the party's creative approach to its platform. (Photo: Podemos)

The Spanish anti-austerity political party Podemos has an interesting idea to make its new platform the "most-read manifesto ever produced": put it in the form of an Ikea catalog.

Across pages of photographs depicting the party's leaders relaxing or working in their sun-dappled homes, Podemos outlines its proposals (pdf) on key political issues, covering familiar ground with plans to reduce unemployment and increase taxes on the wealthy.

The images, which sometimes correspond with the pledges themselves, show party members engaged in various moments of everyday life.

screen_shot_2016-06-09_at_10.51.24_am.pn

In a section titled "Cocinas" (kitchens) that details the need for food sustainability, party member Julio Rodriguez is shown washing dishes; in another titled "Despachos" (offices), which calls for economic reform and workers' rights, Podemos leader Pablo Iglesias takes notes at a table covered in papers; in a third, which details plans to gradually increase minimum wage, party co-founder Carolina Bescansa stands in her home library, reading a book.

screen_shot_2016-06-09_at_10.50.42_am.pn

screen_shot_2016-06-09_at_10.50.09_am.pn

The manifesto pledges to reduce unemployment to 11 percent by the end of next parliament and raise taxes on households making more than €60,000. Those making more than €300,000 would see a 55 percent increase.

It also pledges to cut the military budget and raise public spending on health and education by €15bn each year for the next four years.

Elsewhere in the 'catalog,' members are depicted cooking, doing chores, and spending time with family, among other daily activities.

"We want it be the most-read manifesto ever produced," Bescansa said at its launch.

screen_shot_2016-06-09_at_10.54.59_am.pn

screen_shot_2016-06-09_at_10.55.58_am.pn

screen_shot_2016-06-09_at_10.56.07_am.pn

The manifesto comes ahead of an election scheduled for June 26 after voting last December failed to determine a winning party. A new poll released Thursday indicates that the alliance led by Podemos, known as Unidos Podemos (Together We Can), which also includes United Left, Equo, and other leftist allies, is poised to make "big gains" against the leading conservative group People's Party.

This is the world we live in. This is the world we cover.

Because of people like you, another world is possible. There are many battles to be won, but we will battle them together—all of us. Common Dreams is not your normal news site. We don't survive on clicks. We don't want advertising dollars. We want the world to be a better place. But we can't do it alone. It doesn't work that way. We need you. If you can help today—because every gift of every size matters—please do. Without Your Support We Simply Won't Exist.

Share This Article