For Immediate Release


Sara Adelmann, CCFC (617-896-9377;

Screen-Free Week: May 4 -10, 2015

Children Around the Globe Unplug and Reconnect with the World Around Them

WASHINGTON - What: Screen-Free Week is the annual, international celebration where children, families, schools, and communities swap digital entertainment for the joys of life beyond the screen. Instead of watching TV, surfing the web, or playing with apps and video games, they read, play, think, create, get active, and spend more time with family and friends.

When: May 4-10, 2015

Why: Regardless of whether children are consuming “good” or “bad” programming, it’s clear that screen media dominates the lives of far too many kids, displacing all sorts of other activities that are integral to childhood. Children who spend less time with screens are more likely to have a more healthy diet, be more active, do better in school, and spend more time in creative play. In addition, it is primarily through screens that children are exposed to harmful marketing. Screen-Free Week is a fun and innovative opportunity for families to take a break from digital entertainment and reduce their dependence on it.

Where: Homes, schools, libraries, faith communities, neighborhood associations, and businesses around the world. For a map of Screen-Free Week activities, please see

Who: Kids, families, schools, and whole communities. Organizations endorsing Screen-Free Week include the American Academy of Pediatrics, the National WIC Association, KaBOOM!, the American Academy of Child and Adolescent Psychiatry, Alliance for Childhood, the National Black Child Development Institute, and the American Public Health Association. For a complete list of endorsers, see

Available for interviews: Nationally recognized experts on children and media—as well as parents and teachers participating in Screen-Free Week—are available for interviews.

For more information about Screen-Free Week, please visit

For a fact sheet on young children and screen time, please visit

Endorser quotes ( and images ( are also available.


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The Campaign for a Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration among organizations and individuals who care about children. CCFC is a project of Third Sector New England (


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