The climate-focused Clean Creatives campaign released a mocking ad video Tuesday to rebuke the greenwashing of corporate advertising giant WPP, which represents some of the world's biggest polluters.
The satirical video is a send up of WPP's announcement ahead of Earth Day this year in which the ad agency claimed it was setting targets for its own greenhouse gas emissions going "beyond the required carbon reductions outlined in the Paris Agreement."
"For agencies, sustainability is about your clients, not just your company." --Clean Creatives
\u201c.@WPP has pledged to go to Net Zero. But they're also doing zero about their fossil fuel clients. \n\nWhen WPP increases Big Oil's profits, they're increasing pollution too - wiping out the impact of their pledge.\n\nIt's time for WPP to do more than zero about fossil fuel clients:\u201d— Clean Creatives (@Clean Creatives) 1623169416