Skip to main content

Sign up for our newsletter.

Quality journalism. Progressive values. Direct to your inbox.

Corporate gatekeepers and big tech monopolists are making it more difficult than ever for independent media to survive. Please chip in today.

 Corporate media addressing modern day crises like the Amazon fires will never do them anything approaching justice. (Photo: Getty)

Corporate media addressing modern day crises like the Amazon fires will never do them anything approaching justice. (Photo: Getty)

When Reporting on Global Crises Like the Amazon Fires, the Media Needs to Focus on Who’s Fighting Them

It doesn’t matter so much how many reports corporate media write; if the same people stay at the center of them, the story won’t change.

More and more media are reporting on fires tearing through the Amazon rainforest in Brazil. There has been a marked increase in fires in Brazil concurrent with an increase in illegal—and climate-disrupting—deforestation, concurrent with President Jair Bolsonaro’s efforts to open the Amazon to mining and logging interests. Criticism of media is coming in, too—mostly for being late to cover fires that have been burning for three weeks in a uniquely critical place. But whenever they do it, corporate media addressing modern day crises like the Amazon fires will never do them anything approaching justice.

Intercept: Rain Forest on Fire

Not as long as they refuse to sustainedly challenge anti-democratic powers like Bolsonaro: When the guy who jokes about being called Captain Chainsaw was emboldening illegal land-grabbing in indigenous and protected territories, the New York Times (10/26/18) was busy worrying if he would “deliver” on his promise to cut social security. (“Markets are optimistic,” we were told.)

More important, given that failure, is the refusal to hand the mic to those who are fighting. Like the Apurinã chief who told the Intercept‘s Alexander Zaitchik (7/6/19) they had seen landgrabs before, but “with Bolsonaro, the invasions are worse and will continue to get worse…. Unless he is stopped, he’ll run over our rights and allow a giant invasion of the forest.” Or the signatories to the Bogota Declaration to the 14th UN Biodiversity Conference, who offered a plan  from 400 ethnic groups across the Amazon basin to form a “sacred corridor of life,” to share ancestral knowledge and showcase alternative modes of development and ways of living (Common Dreams, 11/21/18).

It doesn’t matter so much how many reports corporate media write; if the same people stay at the center of them, the story won’t change.


© 2021 Fairness and Accuracy In Reporting (FAIR)
Janine Jackson

Janine Jackson

Janine Jackson is Fairness and Accuracy in Reporting (FAIR) program director and producer/co-host of FAIR's syndicated radio show CounterSpin. She contributes frequently to FAIR's magazine, Extra! and co-edited "The FAIR Reader: An Extra! Review of Press and Politics in the '90s" (2019).

We've had enough. The 1% own and operate the corporate media. They are doing everything they can to defend the status quo, squash dissent and protect the wealthy and the powerful. The Common Dreams media model is different. We cover the news that matters to the 99%. Our mission? To inform. To inspire. To ignite change for the common good. How? Nonprofit. Independent. Reader-supported. Free to read. Free to republish. Free to share. With no advertising. No paywalls. No selling of your data. Thousands of small donations fund our newsroom and allow us to continue publishing. Can you chip in? We can't do it without you. Thank you.

Sanders: Manchin and Sinema 'Sabotaged' Biden Agenda Because They Lack 'Guts'

"Why don't you have the guts to take on the drug companies and the insurance companies and the fossil fuel industry?" the Vermont senator asked.

Jake Johnson ·


'Still on Track to Win This Primary,' Says John Fetterman After Stroke

"The good news is I’m feeling much better," said Pennsylvania's progressive Lt. Governor, frontrunner in the Democratic primary for the U.S. Senate. "I'm well on my way to a full recovery."

Jon Queally ·


Buffalo Gunman's Racism Directly Tied to Mainstreaming of White Nationalism, Say Critics

"This hateful, white nationalist rhetoric is not just being spread by lone gunmen. It can also be found on cable news and in the rhetoric of politicians today."

Jon Queally ·


'It's a Fight They'll Get': Defenders of Abortion Rights March Nationwide

One speaker at the Ban Off Our Bodies rally in the nation's capital said that Saturday was just "day one of a 'Summer of Rage' where we will be ungovernable. Ungovernable!"

Jon Queally ·


'A Horror Movie': 10 People Murdered During Mass Shooting by White Supremacist in Buffalo

The alleged shooter, taken into custody by police, streamed the murders online where he also posted what has been described as a racist manuscript.

Jon Queally ·

Common Dreams Logo