"It's the billionaires who pay for it," he added. "The politicians who sell us out. And yeah, that means politicians like Susan Collins."
Platner, who told The New York Times political organizers recruited him to enter the race, spoke in the ad about how Maine has "become unlivable for working people."
"Nobody I know around here can afford a house," said Platner. "Healthcare is a disaster, hospitals are closing. We have watched all of that get ripped away from us, and everyone's just trying to keep it all together."
Maine has the 11th-highest cost of living in the country, and according to the Massachusetts Institute of Technology's Living Wage Calculator, the state's minimum wage of $14.65 doesn't qualify as a living wage for single adults, married couples, or parents—even if both parents work full time.
The fact that many Mainers have to "work two or three different jobs" to survive—as nearly 8% of workers do in the state—"makes me deeply angry," said Platner.
The oyster farmer and local planning board chair is a veteran of both the U.S. Army and Marine Corps, and his campaign platform includes calls for ending homelessness among veterans and fully funding job training and healthcare for those who have served in the armed forces.
But Platner's tone in his opening campaign video contrasted with that other veterans who have been recruited by Democrats to run for public office, like former Kentucky Senate candidate Amy McGrath and a number of former service members who the party is currently pushing to run in 2026 in the hopes that they'll be seen as "politically moderate."
"There is a very tired playbook that the Democrats have run for a while where DC chooses establishment candidates that they base upon their fundraising capacity, and in 2020... they just got battered, and Susan Collins held the seat," Platner told Zeteo, referring to Democrats' decision to run state House Speaker Sara Gideon, who lost by nearly nine points despite vastly outraising Collins. "So in my opinion, we need to be doing something else. I mean, clearly that is a failed strategy."
Platner explicitly called for far-reaching, progressive policies that would serve all Americans—those that are frequently lambasted as dangerous "socialist" ideas by conservatives and dismissed as "unrealistic" by centrist Democrats.
"Why can't we have universal healthcare like every other first-world country?" asked Platner. "Why are we funding endless wars and bombing children? Why are CEOs more powerful than unions? We've fought three different wars since the last time we raised the minimum wage."
On his campaign website, Platner added that he would "be a strong supporter of a Medicare for All system, moving away from the for-profit insurance system that has brought us nothing but grief," protect Social Security, push for a "billionaire minimum tax," "fight for urgent action on climate change," and strengthen legislation to ensure that "enforcement against massive polluters and repeat offenders does not depend upon the whims of whoever happens to be president."
In an interview with Politico, Platner said that if elected, he would not support Senate Minority Leader Chuck Schumer (D-N.Y.) as the party's leader in the Senate, saying that "the next leader needs to be one of vision and also somebody who is willing to fight."
Along with House Minority Leader Hakeem Jeffries (D-N.Y.), Schumer has angered progressives and self-described moderate Democrats alike by voting with Republicans to advance the GOP's spending bill—claiming doing so was necessary to stop a government shutdown—and refusing to endorse New York City Democratic mayoral candidate Zohran Mamdani, who like Platner has centered affordability in his campaign.
Platner has hired Morris Katz, a top strategist for Mamdani, and his campaign so far carries echoes of the mayoral candidate. In addition to unapologetically calling for policies to further economic justice, Platner told Zeteo that Israel's U.S.-backed assault on Gaza, which was a flashpoint in New York City's Democratic primary, is "the ultimate moral test of our time."
Since Mamdani's primary victory in June, Democrats including Jeffries and former Transportation Secretary Pete Buttigieg have claimed the mayoral candidate has not yet proven that his progressive platform has broad appeal.
"I think a lot of people are focused on the leftism, the ideological leftism, that I think we shouldn't be so surprised that prevailed in a New York Democratic Party primary," Buttigieg told NPR last month. "But I think if my party wants to learn lessons from Mamdani's success that are portable to a place like Michigan, where I live, it's less about the ideology and more about the message discipline of focusing on what people care about and the tactical wisdom of getting out there and talking to everybody."
Platner, who is one of six declared Democratic primary candidates in a race that could also soon include Gov. Janet Mills, appears intent on proving that defeating the oligarchy and the billionaires who have outsized influence on US politics and fighting for policies aimed at improving all Americans' lives are winning ideas even in the largely rural state of Maine.
"While my platform spans many issues, I view most of my job as a US senator as to do two things," reads Platner's website. "One, to ban billionaires buying elections; two, to dismantle the 'billionaire economy' in favor of an economy that works for the American worker, for small business, for the vast majority of Americans."
"I will be a senator," the platform reads, "for all those who can't buy senators."
