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Daily news & progressive opinion—funded by the people, not the corporations—delivered straight to your inbox.
Want an easy New Years' resolution? Buy 100% recycled or alternative fiber toilet paper instead of rolls made from virgin forest pulp.
North America’s boreal forests are crucial for wildlife and the climate, but we’re literally trashing them to make pulp for toilet paper and other disposable paper products.
Companies are clear-cutting a million acres a year, according to a new report from the Natural Resources Defense Council (NRDC).
The northern boreal forests are Earth’s largest terrestrial biome. They’re the breeding grounds for 3-5 billion migrating birds that populate our backyards. And they’re a key carbon sink, storing 20% of global forest carbon and 50% of global soil carbon.
Studies show these forests have been overharvested and degraded to such a degree that the ecological damage will be difficult to reverse. They’re increasingly beset by global warming, melting permafrost, fires (including multi-year, spontaneously reigniting “zombie fires”), and pests, which threaten to destroy them and release their carbon back into the atmosphere.
If every American bought just one roll of toilet paper made from recycled paper rather than a conventional forest-fiber roll, it would save 1.6 million trees, 1 billion gallons of water, and 800 million pounds of greenhouse gases.
The United Nations recently warned of an approaching tipping point that could turn them from carbon sinks to carbon sources. That would be catastrophic. The recent COP30 climate summit, held in Brazil’s Amazon rainforest, was billed as “the forest COP.” But its outcomes were dubious for tropical forests—and nonexistent for boreal forests.
But if climate delegates don’t protect them, consumers can—by buying 100% recycled or alternative fiber products instead of toilet paper made from virgin forest pulp.
A market for these alternatives is emerging. The US toilet paper industry is worth $42 billion, but a whopping 68% of US consumers surveyed want eco-friendly toilet paper made from recycled pulp, bamboo, or cornstalks.
If every American bought just one roll of toilet paper made from recycled paper rather than a conventional forest-fiber roll, it would save 1.6 million trees, 1 billion gallons of water, and 800 million pounds of greenhouse gases—the equivalent of taking 72,000 cars off the road for a year, NRDC found.
Eco-friendly toilet paper start-ups have a $1 billion toehold on the overall market so far—little more than 2%. But they’re growing fast. Imagine how many trees, how much water, and how many emissions we’d save if they gained a 68% share.
The big paper companies are imagining it, too. Procter & Gamble (P&G) makes Charmin, the top US toilet paper brand. This year it launched a bamboo version. That gives the company a green-sounding talk point, and a theoretical way into the growing alternative market. But it isn’t really available in stores and doesn’t do anything to change P&G’s bad practices.
It’s well documented that P&G makes regular Charmin by clear-cutting Canadian boreal forests for pulp, cutting down old-growth groves that have stood for a century or more. Only about 20% of these old-growth trees are left.
Any remnant wood left (called “slash”) after logging gets burned, and the land gets plowed and sprayed with glyphosate (RoundUp), eradicating formerly diverse ecosystems that caribou and birds depend on. They’re replaced with monoculture plantations of softwood trees planted in tight rows, worsening vulnerability to wildfires.
Yet P&G has the chutzpah to claim its slash-and-burn practices “absolutely prohibit deforestation” and “incorporate sustainability.” No wonder the company is being sued for greenwashing, with plaintiffs demanding it be held accountable for “egregious environmental destruction of the largest intact forest in the world” and making “false and misleading claims of environmental stewardship.”
Ultimately though, the power to change practices resides with consumers, not courts. Some 90 million Americans buy regular Charmin—and another 5 billion consumers worldwide buy P&G products. Collectively they have enormous power, provided they’re alerted to the problem and aren’t fooled by greenwashing tactics.
But if those conditions are met, consumers can save the boreal forests, one roll at a time.
Working together, we can continue to advance a better, more sustainable vision for the South.
May is one of my favorite months to go walking through the forests near my home in Cedar Mountain, North Carolina. Up here, near the mountainous border between the Carolinas, the air smells sweet and clean this time of the year, filtered by the bounty of trees. I’ve gotten to know some of them like neighbors: the cucumber magnolias, maples, sourwoods, and, of course, dogwoods.
I am a lifelong lover of forests. I am also the executive director of the Dogwood Alliance, an environmental organization dedicated to preserving Southeastern forests. As such, I make sure to pay attention to the forests and the trees.
Lately, when I visit the forests, I see scars. I see the smoldering scars of the recent fires that sent my husband and me into a panicked evacuation. Or, I see the giant holes where trees used to be before Hurricane Helene, which devastated the area and kept me stranded in New York City for days unable to get in touch with my husband or my daughter. Ironically, I was at the annual gathering known as Climate Week as everyone learned that the Asheville area is not a climate haven. Nowhere really is. My neck of the woods is beautiful, but not invincible.
We’re not only fighting what’s bad but also working toward what’s good.
Still, when it comes to climate change, our forests are our best friends and biggest protectors. They can block the wind and absorb the water before it inundates communities. They’re also among the oldest and best tools in the toolbox when it comes to climate change because nothing—and I mean nothing—stores carbon like a good, old-fashioned tree.
And as destructive as the hurricane and the fires were, the biggest threat to our forests remains the logging industry. The rate of logging in our Southern U.S. forests is four times higher than that of the South American rainforests. Despite claims to the contrary, the logging industry is the biggest tree-killer in the nation.
The wood-pellet biomass industry is a major culprit. Over the last 10 years, our region has become the largest wood-pellet exporter in the entire world. Companies receive massive subsidies to chop our forests into wood pellets that are then shipped overseas to be burned for electricity. This process is a major waste of taxpayer dollars and produces more carbon emissions than coal.
And it seems that regardless of who is in charge at the state or federal level, they consistently fail to protect forests. Most recently, President Donald Trump signed executive orders that threaten to turbocharge logging and wood production while subverting cornerstone legal protections such as the Endangered Species Act and the National Environmental Policy Act. The truth is that policies that increase logging and wood production will only make communities like mine even more vulnerable to climate impacts, while decreasing the likelihood of recovery. The Trump administration's efforts to ramp up logging and close environmental justice offices are especially troublesome given the disproportionate impact that the forestry industry has on disadvantaged communities.
It can be an alarming picture to look at, especially when I think about the communities that will be harmed the most: low-income communities of color. But, I’m not new to this movement. I’ve seen again and again, those same communities rise up and fight off some of the biggest multinational corporations on the planet and hold our elected officials’ feet to the fire.
We’ve successfully clawed back subsidies for the biomass industry, slowing the growth of wood-pellet plants, and sounded the alarm when these facilities violated important pollution limits. They’ve had to pay millions of dollars in fines, shut down plants, and scrap plans for expansion. This is what gives me hope for the people and forests of the South.
We’re not only fighting what’s bad but also working toward what’s good.
Just last month, Dogwood Alliance’s community partners in Gloster, Mississippi scored a major victory. The community exerted huge pressure on the state’s Department of Environmental Quality to deny a permit to expand wood-pellet production for Drax—one of the most powerful multinational biomass corporations—and won! This means that the town’s residents will not have to face increased air pollution, noise pollution, traffic, and the greater mutilation of their bucolic landscape. If Gloster, a town of less than 1,000 people, can beat a megacorporation, I know we can stand up to the Trump administration and continue to advance a better, more sustainable vision for the South.
Through my work, I have the absolute privilege of partnering with some of the most inspiring leaders in the environmental justice movement. For example, we are partnering with Reverend Leo Woodberry, a pastor in South Carolina, to create a community forest on the land where his ancestors were once enslaved. With the support of community-focused donors, soon the Britton’s Neck Community Conservation Forest will be full of hiking trails, camp sites, and an ecolodge for locals and tourists from around the world to enjoy. This rise in outdoor recreation and (literal) foot traffic will create a badly needed economic rejuvenation for the local community, thus turning standing trees into gold. After all, outdoor recreation creates five times more jobs than the forestry industry.
This is not an isolated story. Four years ago this month, the Pee Dee Indian Tribe cut the ribbon on their educational center and 100-acre community forest in McColl, South Carolina as part of their effort to create a regenerative economy that prioritizes ecological harmony. All across the South, people are protecting the forests that protect them through a new community-led Justice Conservation initiative, which prioritizes forest protection in the communities on the front lines of our nation's most heavily logged areas.
The other day, when I went for my walk, I noticed that the scars are starting to give way to shoots of new growth. This is the time of year when the trees come alive, lighting the forest with purple and pink and white blossoms. That, to me, is hope. That, to me, is a miracle.
Right now, it feels like the whole world is on edge, bracing for the next major weather event. I know how helpless it can feel to watch the communities you love experience severe damage, I’ve lived it. But we are our own best hope. Just like the trees in a forest, we’re stronger together. Whether you live here in the South or across the country, I invite you to join us in protecting our forests and supporting the types of projects we’re spearheading through the Justice Conservation initiative.
Broadway's spotlight on redwoods helps us understand why what happens above our heads matters so much for our future below.
A woman flees devastating personal loss and finds herself at the base of towering redwood trees in Northern California. There, she persuades two botanists to let her climb hundreds of feet above the forest floor into a hidden world that transforms her perspective—and her life. This isn't the latest adventure film or bestselling memoir. It's Redwood, Broadway's unlikely hit musical that's bringing attention to one of nature's most overlooked but critical ecosystems.
Many of us working in forest conservation and restoration management were delighted when it opened on Broadway. When a musical drives sold-out audiences to stand and cheer for characters climbing into a forest canopy, it creates a cultural moment that conservation science alone never could—bringing vital attention to something that most Americans never think to look up and notice.
As a child in the 1960s, I wandered among ancient redwoods, craning my neck upward in wonder, while my parents worked to establish Redwood National Park. My father, Edgar, who would later receive the Presidential Medal of Freedom for his conservation work, and my mother, Peggy, who wrote about redwoods and the need to protect them and lobbying President John F. Kennedy's administration to do so, taught me that what made these giants special wasn't just their massive trunks but the entire living forest system from roots to crown. Those early lessons helped shape my life's work because what happens hundreds of feet above the forest floor matters more than most realize.
The more people recognize the vital role and wonder of forest canopies, the more momentum we build for their restoration and protection.
These aerial systems represent nature's overlooked masterpiece—a complex world scientists call the "eighth continent." Redwood canopies host biodiversity found nowhere else. Leather-leaf ferns create massive mats—up to the size of cars—that can store 5,000 gallons of water per acre, keeping forests cool and moist during summer droughts. The dense foliage also captures fog moisture that sustains the entire forest below while creating microclimates that buffer against climate extremes.
Canopies contribute to the entire forest system, linking the top to the bottom of the forest. Dust captured in the abundant foliage of ferns and huckleberry plants combined with accumulated organic matter forms rich "aerial soil" that becomes the foundation for entire sky-high communities. Rare lichens, wandering salamanders, and small mammals thrive in this elevated habitat, maintaining delicate ecological balances. From these heights, the benefits cascade downward: Canopy cover shades streams, cooling water for salmon and other temperature-sensitive aquatic species, integrating the entire forest system from treetop to riverbed into a single, interconnected climate buffer.
Yet this hidden world faces a crisis. Only 5% of old-growth redwood forests remain and have intact canopy ecosystems. Young, secondary forests that are constantly harvested lack the structure—and are not allowed time to develop—to support these rich, diverse aerial worlds. Only the largest, oldest trees—many hundreds of years old—host these critical ecosystems, and they're increasingly rare.
But hope is taking root in innovative restoration work. Working with Cal Poly Humboldt's professor Stephen Sillett and research associate Marie Antoine, we have begun transplanting fern mats, collected from the forest floor after winter storms, into the tallest trees in secondary redwood forests we conserve and manage, rebuilding canopy ecosystems from scratch. Working in our Van Eck forest near Fieldbrook, California, we've nurtured these ferns and then "planted" them hundreds of feet high in trees that will remain permanently protected. These specially selected trees are designated as "Potentially Elite Trees" (PETs)—the giants of tomorrow. Individual old trees are a lot like the oldest elephants in a herd; they contain the wisdom and resources to help an otherwise young forest function as an old forest, just as those old elephants guide their herds. And, we continue to harvest timber on these forests—on average a million board foot a year—while restoring the structure and function of old forests.
Now, we are expanding our efforts, adding huckleberry to our plantings to support new sky gardens. This patient approach creates homes for birds, salamanders, and countless insects, jump-starting processes that would naturally take centuries.
Redwood captures an essential truth: Forests are not just timber resources. They're living systems with lessons to teach us about building resilience in an uncertain future.
The Broadway experience provides audiences a glimmer of what happens when people encounter these giants in real life—and that's critically important. The more people recognize the vital role and wonder of forest canopies, the more momentum we build for their restoration and protection. But awareness must translate to action.
As debate rages on the role of federal forests and the need to protect their old and mature forests, there is also a major opportunity for action on private forests, where landowners' decisions will endure beyond a political cycle. For private forests, working forest conservation easements offer a proven path forward—providing landowners financial incentives to conserve and manage for older forests, develop complex structures, and designate future "PETs" that can support the function of old forests. This can transform forest recovery from centuries-long waits to achievable timelines within human lifespans.
Recent sweeping cuts to the National Park Service and U.S. Forest Service workforce threaten our old forests. Rangers and scientists do more than protect and research forests—they guide visitors to witness these majestic ecosystems firsthand. These cuts, applied "like an ax rather than a scalpel", endanger both the health of our forests and the transformative experiences for the public. When people stand beneath ancient trees and look upward, they understand viscerally why these forests and their canopies must be protected.
Protecting and restoring these overlooked canopy ecosystems has never been more urgent as climate change accelerates. Broadway's spotlight on redwoods helps us understand why what happens above our heads matters so much for our future below. When audiences gasp as Idina Menzel spins and embraces that massive trunk, they glimpse not just theatrical magic but a vision of what we stand to lose—and what we must fight to restore and preserve. The living world above demands our attention, protection, and active restoration—not just in California's iconic redwoods, but in every forest ecosystem on Earth.