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forests
Forests, Not Data Centers: A Better Plan for Rural Prosperity
Local and state governments should invest in protecting natural landscapes as the foundation of rural prosperity—not funnel more public dollars into yet another dirty and destructive industry.
Mar 25, 2026
Nature is our lifeline. Technology cannot replace it.
That truth is the heart of a growing conflict in rural America. As data centers and AI infrastructure are sold to communities as “innovation,” “jobs,” and “the future,” we’re being asked to trade away the natural systems that have always sustained us: forests, clean water, a stable climate, and the human need for connection with each other and the natural world.
It’s not a fair trade. It’s not a winning economic strategy. And no matter what Big Tech claims, it’s not good for us.
Like many Americans, my most treasured memories come from time spent outdoors. I grew up exploring the forests of coastal South Carolina—climbing trees, watching birds fly across the sunset, picking wildflowers. Those experiences led me to co‑found Dogwood Alliance, an organization dedicated to protecting Southeastern forests, in 1996.
We still have a choice: Allow hollow promises to lead us into a dead planet, or look to nature for survival and joy.
Our Southern forests are among the most biodiverse in the nation—and are the least protected. Industrial logging has presented the greatest threat to forests I’ve seen in my lifetime. The South is logged at a rate estimated to be four times higher than South American rainforests. I’ve seen how decades of expansion in wood production—from paper to biomass wood pellets—have fouled air and water while degrading millions of acres. I’ve seen how clear-cutting and the conversion of wild forests into single‑species plantations have devastated biodiversity, water quality, natural flood control, and carbon storage. I’ve seen entire communities become sacrifice zones, with low‑income, Black, and Indigenous residents bearing the brunt of pollution and forest destruction.
What I have never seen is a corporation’s promises of clean operations and economic prosperity actually materialize. That’s why I am more convinced than ever that our future depends on protecting standing forests
Today, we stand at a crossroads. After years of community organizing, public pressure, and scientific pushback, paper and wood‑pellet mills are shuttering. For those of us in rural and forest communities, this presents a rare opportunity to rethink what we want our economy to be. Do we continue down a path of destruction, or do we accelerate the protection of nature?
Into this moment steps a new pitch: data centers and AI as the next economic “miracle.” But their enormous appetite for electricity and water accelerates resource extraction, pollution, and climate impacts. The declining forestry industry is now trying to hitch itself to this swindle, promoting the burning of trees to power data centers as a way to prop up its obsolete business model—and calling it “progress.”
Progress toward what? Much of what these AI data centers produce is inflammatory content that fuels political outrage and deepens social division. No wonder people across the country are pushing back—and winning.
In so many ways, forests are the most advanced technology the world has ever known. They regulate temperature, store carbon, support food systems, and offer psychological grounding no device can replicate. When left intact, forests are self‑maintaining, self‑renewing, and infinitely more productive than any data center.
Study after study shows that time in nature improves cognitive function and a wide range of mental and physical health markers. Research also links depression, anxiety, and attention disorders to tech overload and reduced time outdoors. Science shows what we instinctively know to be true—nature brings people together. Protecting it is one of the few remaining ways to restore health and rebuild unity in a divided time.
Equally important, forest protection is a proven economic strategy for rural communities. The outdoor recreation economy generates far more revenue and jobs than the timber industry. Conservation and recreation jobs, ecological restoration, and community‑led development create long‑term prosperity without sacrificing land, water, or health. These sectors keep wealth local, strengthen small businesses, and attract people who want to live in places defined by beauty and belonging—not destruction and noise.
At Dogwood Alliance, we’ve seen what happens when communities reject extractive industry and shift to people power. Last year, we partnered with New Alpha Community Development Corporation to purchase Freedom Land, a 305‑acre property that will become a community‑led hub for forest conservation, ecotourism, and outdoor recreation. We also helped the Pee Dee Indian Tribe purchase 77 acres of wetlands to create an environmental education center celebrating Native American culture and heritage.
These projects offer a blueprint for a community‑led movement to save our forests and our towns. And they come at a critical moment, as rural communities face new threats from Big Tech’s land‑hungry, resource‑intensive infrastructure
We still have a choice: Allow hollow promises to lead us into a dead planet, or look to nature for survival and joy. Local and state governments should invest in protecting natural landscapes as the foundation of rural prosperity—not funnel more public dollars into yet another dirty and destructive industry.
We can and must build a future rooted in nature, not in the false god of AI technology. Nature is not just the original technology—it’s still the best.
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How You Can Help Save Boreal Forests in 2026
Want an easy New Years' resolution? Buy 100% recycled or alternative fiber toilet paper instead of rolls made from virgin forest pulp.
Jan 01, 2026
North America’s boreal forests are crucial for wildlife and the climate, but we’re literally trashing them to make pulp for toilet paper and other disposable paper products.
Companies are clear-cutting a million acres a year, according to a new report from the Natural Resources Defense Council (NRDC).
The northern boreal forests are Earth’s largest terrestrial biome. They’re the breeding grounds for 3-5 billion migrating birds that populate our backyards. And they’re a key carbon sink, storing 20% of global forest carbon and 50% of global soil carbon.
Studies show these forests have been overharvested and degraded to such a degree that the ecological damage will be difficult to reverse. They’re increasingly beset by global warming, melting permafrost, fires (including multi-year, spontaneously reigniting “zombie fires”), and pests, which threaten to destroy them and release their carbon back into the atmosphere.
If every American bought just one roll of toilet paper made from recycled paper rather than a conventional forest-fiber roll, it would save 1.6 million trees, 1 billion gallons of water, and 800 million pounds of greenhouse gases.
The United Nations recently warned of an approaching tipping point that could turn them from carbon sinks to carbon sources. That would be catastrophic. The recent COP30 climate summit, held in Brazil’s Amazon rainforest, was billed as “the forest COP.” But its outcomes were dubious for tropical forests—and nonexistent for boreal forests.
But if climate delegates don’t protect them, consumers can—by buying 100% recycled or alternative fiber products instead of toilet paper made from virgin forest pulp.
A market for these alternatives is emerging. The US toilet paper industry is worth $42 billion, but a whopping 68% of US consumers surveyed want eco-friendly toilet paper made from recycled pulp, bamboo, or cornstalks.
If every American bought just one roll of toilet paper made from recycled paper rather than a conventional forest-fiber roll, it would save 1.6 million trees, 1 billion gallons of water, and 800 million pounds of greenhouse gases—the equivalent of taking 72,000 cars off the road for a year, NRDC found.
Eco-friendly toilet paper start-ups have a $1 billion toehold on the overall market so far—little more than 2%. But they’re growing fast. Imagine how many trees, how much water, and how many emissions we’d save if they gained a 68% share.
The big paper companies are imagining it, too. Procter & Gamble (P&G) makes Charmin, the top US toilet paper brand. This year it launched a bamboo version. That gives the company a green-sounding talk point, and a theoretical way into the growing alternative market. But it isn’t really available in stores and doesn’t do anything to change P&G’s bad practices.
It’s well documented that P&G makes regular Charmin by clear-cutting Canadian boreal forests for pulp, cutting down old-growth groves that have stood for a century or more. Only about 20% of these old-growth trees are left.
Any remnant wood left (called “slash”) after logging gets burned, and the land gets plowed and sprayed with glyphosate (RoundUp), eradicating formerly diverse ecosystems that caribou and birds depend on. They’re replaced with monoculture plantations of softwood trees planted in tight rows, worsening vulnerability to wildfires.
Yet P&G has the chutzpah to claim its slash-and-burn practices “absolutely prohibit deforestation” and “incorporate sustainability.” No wonder the company is being sued for greenwashing, with plaintiffs demanding it be held accountable for “egregious environmental destruction of the largest intact forest in the world” and making “false and misleading claims of environmental stewardship.”
Ultimately though, the power to change practices resides with consumers, not courts. Some 90 million Americans buy regular Charmin—and another 5 billion consumers worldwide buy P&G products. Collectively they have enormous power, provided they’re alerted to the problem and aren’t fooled by greenwashing tactics.
But if those conditions are met, consumers can save the boreal forests, one roll at a time.
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The Forests I Love Are Threatened—But Here’s Why I Still Have Hope
Working together, we can continue to advance a better, more sustainable vision for the South.
May 06, 2025
May is one of my favorite months to go walking through the forests near my home in Cedar Mountain, North Carolina. Up here, near the mountainous border between the Carolinas, the air smells sweet and clean this time of the year, filtered by the bounty of trees. I’ve gotten to know some of them like neighbors: the cucumber magnolias, maples, sourwoods, and, of course, dogwoods.
I am a lifelong lover of forests. I am also the executive director of the Dogwood Alliance, an environmental organization dedicated to preserving Southeastern forests. As such, I make sure to pay attention to the forests and the trees.
Lately, when I visit the forests, I see scars. I see the smoldering scars of the recent fires that sent my husband and me into a panicked evacuation. Or, I see the giant holes where trees used to be before Hurricane Helene, which devastated the area and kept me stranded in New York City for days unable to get in touch with my husband or my daughter. Ironically, I was at the annual gathering known as Climate Week as everyone learned that the Asheville area is not a climate haven. Nowhere really is. My neck of the woods is beautiful, but not invincible.
We’re not only fighting what’s bad but also working toward what’s good.
Still, when it comes to climate change, our forests are our best friends and biggest protectors. They can block the wind and absorb the water before it inundates communities. They’re also among the oldest and best tools in the toolbox when it comes to climate change because nothing—and I mean nothing—stores carbon like a good, old-fashioned tree.
And as destructive as the hurricane and the fires were, the biggest threat to our forests remains the logging industry. The rate of logging in our Southern U.S. forests is four times higher than that of the South American rainforests. Despite claims to the contrary, the logging industry is the biggest tree-killer in the nation.
The wood-pellet biomass industry is a major culprit. Over the last 10 years, our region has become the largest wood-pellet exporter in the entire world. Companies receive massive subsidies to chop our forests into wood pellets that are then shipped overseas to be burned for electricity. This process is a major waste of taxpayer dollars and produces more carbon emissions than coal.
And it seems that regardless of who is in charge at the state or federal level, they consistently fail to protect forests. Most recently, President Donald Trump signed executive orders that threaten to turbocharge logging and wood production while subverting cornerstone legal protections such as the Endangered Species Act and the National Environmental Policy Act. The truth is that policies that increase logging and wood production will only make communities like mine even more vulnerable to climate impacts, while decreasing the likelihood of recovery. The Trump administration's efforts to ramp up logging and close environmental justice offices are especially troublesome given the disproportionate impact that the forestry industry has on disadvantaged communities.
It can be an alarming picture to look at, especially when I think about the communities that will be harmed the most: low-income communities of color. But, I’m not new to this movement. I’ve seen again and again, those same communities rise up and fight off some of the biggest multinational corporations on the planet and hold our elected officials’ feet to the fire.
We’ve successfully clawed back subsidies for the biomass industry, slowing the growth of wood-pellet plants, and sounded the alarm when these facilities violated important pollution limits. They’ve had to pay millions of dollars in fines, shut down plants, and scrap plans for expansion. This is what gives me hope for the people and forests of the South.
We’re not only fighting what’s bad but also working toward what’s good.
Just last month, Dogwood Alliance’s community partners in Gloster, Mississippi scored a major victory. The community exerted huge pressure on the state’s Department of Environmental Quality to deny a permit to expand wood-pellet production for Drax—one of the most powerful multinational biomass corporations—and won! This means that the town’s residents will not have to face increased air pollution, noise pollution, traffic, and the greater mutilation of their bucolic landscape. If Gloster, a town of less than 1,000 people, can beat a megacorporation, I know we can stand up to the Trump administration and continue to advance a better, more sustainable vision for the South.
Through my work, I have the absolute privilege of partnering with some of the most inspiring leaders in the environmental justice movement. For example, we are partnering with Reverend Leo Woodberry, a pastor in South Carolina, to create a community forest on the land where his ancestors were once enslaved. With the support of community-focused donors, soon the Britton’s Neck Community Conservation Forest will be full of hiking trails, camp sites, and an ecolodge for locals and tourists from around the world to enjoy. This rise in outdoor recreation and (literal) foot traffic will create a badly needed economic rejuvenation for the local community, thus turning standing trees into gold. After all, outdoor recreation creates five times more jobs than the forestry industry.
This is not an isolated story. Four years ago this month, the Pee Dee Indian Tribe cut the ribbon on their educational center and 100-acre community forest in McColl, South Carolina as part of their effort to create a regenerative economy that prioritizes ecological harmony. All across the South, people are protecting the forests that protect them through a new community-led Justice Conservation initiative, which prioritizes forest protection in the communities on the front lines of our nation's most heavily logged areas.
The other day, when I went for my walk, I noticed that the scars are starting to give way to shoots of new growth. This is the time of year when the trees come alive, lighting the forest with purple and pink and white blossoms. That, to me, is hope. That, to me, is a miracle.
Right now, it feels like the whole world is on edge, bracing for the next major weather event. I know how helpless it can feel to watch the communities you love experience severe damage, I’ve lived it. But we are our own best hope. Just like the trees in a forest, we’re stronger together. Whether you live here in the South or across the country, I invite you to join us in protecting our forests and supporting the types of projects we’re spearheading through the Justice Conservation initiative.
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