As the coronavirus pandemic continued to devastate local news outlets across the United States—even as some have seen audience and subscription boosts—the group Free Press Action on Monday unveiled a proposal to provide crucial financial relief to newsrooms and reporters while envisioning a more sustainable future for the industry.
The proposal, What a Journalism-Recovery Package Should Look Like During the Covid-19 Crisis (pdf), calls for Congress to allocate direct and indirect subsidies to journalists through the end of 2021 and to substantially increase federal funding for public-media institutions to protect local reporting jobs.
Free Press Action also put forth medium- and long-term policies that "could create a bridge from this emergency period to a future of sustainable journalism that serves and represents local communities, especially Black and Latinx communities that have been disproportionately harmed by the current crisis and poorly served by dominant media."
Just now, @FreePressAction releases a comprehensive series of policy recommendations that Congress should adopt to save local journalism and put tens of thousands of reporters back to work.https://t.co/aGR88S5Dtu pic.twitter.com/RIrWbynf7I
— TimKarr (@TimKarr) May 11, 2020
The policy recommendations come about a month after Free Press Action joined with over 45 groups and scholars to urge federal lawmakers to "include the journalism sector in the congressional assistance packages revitalizing affected industries." In a joint letter (pdf), they emphasized the importance of community-specific news during a pandemic and how the current crisis has affected the media industry.
"Congress must act now to save jobs and ensure crucial economic and health information reaches the people harmed most by this pandemic," Craig Aaron, Free Press president and co-CEO, said in a statement Monday. "To get through this emergency, we need trustworthy news and reporters on the beat. Wishful thinking about new business models or philanthropy won't be enough."
Aaron, co-author of the new recovery package, explained that "our proposed policies focus on directing relief efforts into the hands of local outlets and working journalists—so they can keep people informed during this crisis and its aftermath—and lay the foundation for sustaining community-centered news in the future."
In a series of tweets Monday, Aaron detailed some of the group's recommendations and promised there is more to come:
We also advocate for more government ad spending on local media and outlets serving communities of color and audiences in languages besides English.
Plus we propose policies to fund libraries for digital subscriptions and support giving individual tax credits for subscriptions.
— Craig Aaron (@notaaroncraig) May 11, 2020
And watch this space for more soon from @freepress and @freepressaction on longer-term strategies for creating a First Amendment Fund, taxing online ads, de-consolidating local media, and exploring the concept of media reparations. Stay tuned ...
— Craig Aaron (@notaaroncraig) May 11, 2020
The proposal says the federal funding for local journalism "should be appropriated separately and in addition to money dedicated to small businesses" in the Coronavirus Aid, Relief, and Economic Security (CARES) Act President Donald Trump signed in late March. The plan also underscores the necessity of "strong guardrails to ensure money is spent locally and directly benefits newsrooms and their communities."
"Free Press Action does not support measures to treat large newspaper or broadcasting chains as small businesses under recovery efforts such as the Paycheck Protection Program," the proposal continues. "Such policies put deeper-pocketed interests in competition with smaller businesses that have much less access to legal and banking resources."
Proposal co-author and Free Press Action research director S. Derek Turner said Monday that "the local-news industry will continue to face massive business headwinds," calling for efforts to bolster local reporting even after the pandemic passes.
"Given the dire nature of the crisis, our proposal prioritizes getting important news and information in front of more people while targeting funds toward news that serves the local audiences that have been hardest hit," he said. "But if we, as a country, value high-quality local news, then bringing lasting relief to news deserts and meeting community-information needs everywhere will require a substantial public investment over a long period of time."