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As Sinclair Broadcast Group, the nation's largest television owner, faces mounting scrutiny for its mandatory scripted segments and pending merger with Tribune Media, a consumer advocacy watchdog is targeting the company with a week-long advertising campaign on several of its own stations.
Allied Progress announced on Thursday a six-figure ad buy to elevate a viral Deadspin video that depicts dozens of news anchors at Sinclair-owned affiliates across the country delivering "scripted propaganda" that bears a striking resemblance to President Donald Trump's frequent attacks on media organizations and weaponization of the term "fake news."
Watch the ad:
"Americans trust local media to deliver objective news about the communities where they live and work, but those watching scores of Sinclair stations around the country last week were instead force-fed politically inspired, anti-media propaganda that should have earned President Trump a writing credit," said Allied Progress executive director Karl Frisch. "That so many local anchors would have to choose between providing for their families and demonstrating sound journalistic integrity only underscores the importance of stopping Sinclair's stated goal of controlling every local news station in the country."
The national discussion about Sinclair's right-wing bias, "must-run" segments, and well established media consolidation goals comes as federal regulators are considering the broadcaster's $3.9 billion merger with Tribune Media. Watchdog groups and Democratic lawmakers have raised concerns that Trump-appointed FCC chairman Ajit Pai's reported ties to the company will influence the outcome, and allege that the cozy relationship has influenced other recent changes to federal regulations.
"We're running these ads to ensure Sinclair's local viewers know the company's politically motivated owners are forcing the anchors they trust to advance a partisan agenda that has nothing to do with news and everything to do with politics. It is important that every American understand this is only the beginning," added Frisch. "If Sinclair's proposed merger with Tribune is approved, the same partisan agenda will reach into 72 percent of U.S. households. As the Sinclair's anchors were forced to say, 'This is extremely dangerous to a democracy.'"
The campaign kicks off on Friday, and the group plans to run the ad on four Sinclair-owned stations: WJLA (ABC News) in Washington, D.C.; KDSM (FOX News) in Des Moines, Iowa; KOMO (ABC News) in Seattle, Washington; and Sinclair's flagship station, WBFF (FOX News) in Baltimore, Maryland.
Dear Common Dreams reader, It’s been nearly 30 years since I co-founded Common Dreams with my late wife, Lina Newhouser. We had the radical notion that journalism should serve the public good, not corporate profits. It was clear to us from the outset what it would take to build such a project. No paid advertisements. No corporate sponsors. No millionaire publisher telling us what to think or do. Many people said we wouldn't last a year, but we proved those doubters wrong. Together with a tremendous team of journalists and dedicated staff, we built an independent media outlet free from the constraints of profits and corporate control. Our mission has always been simple: To inform. To inspire. To ignite change for the common good. Building Common Dreams was not easy. Our survival was never guaranteed. When you take on the most powerful forces—Wall Street greed, fossil fuel industry destruction, Big Tech lobbyists, and uber-rich oligarchs who have spent billions upon billions rigging the economy and democracy in their favor—the only bulwark you have is supporters who believe in your work. But here’s the urgent message from me today. It's never been this bad out there. And it's never been this hard to keep us going. At the very moment Common Dreams is most needed, the threats we face are intensifying. We need your support now more than ever. We don't accept corporate advertising and never will. We don't have a paywall because we don't think people should be blocked from critical news based on their ability to pay. Everything we do is funded by the donations of readers like you. When everyone does the little they can afford, we are strong. But if that support retreats or dries up, so do we. Will you donate now to make sure Common Dreams not only survives but thrives? —Craig Brown, Co-founder |

As Sinclair Broadcast Group, the nation's largest television owner, faces mounting scrutiny for its mandatory scripted segments and pending merger with Tribune Media, a consumer advocacy watchdog is targeting the company with a week-long advertising campaign on several of its own stations.
Allied Progress announced on Thursday a six-figure ad buy to elevate a viral Deadspin video that depicts dozens of news anchors at Sinclair-owned affiliates across the country delivering "scripted propaganda" that bears a striking resemblance to President Donald Trump's frequent attacks on media organizations and weaponization of the term "fake news."
Watch the ad:
"Americans trust local media to deliver objective news about the communities where they live and work, but those watching scores of Sinclair stations around the country last week were instead force-fed politically inspired, anti-media propaganda that should have earned President Trump a writing credit," said Allied Progress executive director Karl Frisch. "That so many local anchors would have to choose between providing for their families and demonstrating sound journalistic integrity only underscores the importance of stopping Sinclair's stated goal of controlling every local news station in the country."
The national discussion about Sinclair's right-wing bias, "must-run" segments, and well established media consolidation goals comes as federal regulators are considering the broadcaster's $3.9 billion merger with Tribune Media. Watchdog groups and Democratic lawmakers have raised concerns that Trump-appointed FCC chairman Ajit Pai's reported ties to the company will influence the outcome, and allege that the cozy relationship has influenced other recent changes to federal regulations.
"We're running these ads to ensure Sinclair's local viewers know the company's politically motivated owners are forcing the anchors they trust to advance a partisan agenda that has nothing to do with news and everything to do with politics. It is important that every American understand this is only the beginning," added Frisch. "If Sinclair's proposed merger with Tribune is approved, the same partisan agenda will reach into 72 percent of U.S. households. As the Sinclair's anchors were forced to say, 'This is extremely dangerous to a democracy.'"
The campaign kicks off on Friday, and the group plans to run the ad on four Sinclair-owned stations: WJLA (ABC News) in Washington, D.C.; KDSM (FOX News) in Des Moines, Iowa; KOMO (ABC News) in Seattle, Washington; and Sinclair's flagship station, WBFF (FOX News) in Baltimore, Maryland.

As Sinclair Broadcast Group, the nation's largest television owner, faces mounting scrutiny for its mandatory scripted segments and pending merger with Tribune Media, a consumer advocacy watchdog is targeting the company with a week-long advertising campaign on several of its own stations.
Allied Progress announced on Thursday a six-figure ad buy to elevate a viral Deadspin video that depicts dozens of news anchors at Sinclair-owned affiliates across the country delivering "scripted propaganda" that bears a striking resemblance to President Donald Trump's frequent attacks on media organizations and weaponization of the term "fake news."
Watch the ad:
"Americans trust local media to deliver objective news about the communities where they live and work, but those watching scores of Sinclair stations around the country last week were instead force-fed politically inspired, anti-media propaganda that should have earned President Trump a writing credit," said Allied Progress executive director Karl Frisch. "That so many local anchors would have to choose between providing for their families and demonstrating sound journalistic integrity only underscores the importance of stopping Sinclair's stated goal of controlling every local news station in the country."
The national discussion about Sinclair's right-wing bias, "must-run" segments, and well established media consolidation goals comes as federal regulators are considering the broadcaster's $3.9 billion merger with Tribune Media. Watchdog groups and Democratic lawmakers have raised concerns that Trump-appointed FCC chairman Ajit Pai's reported ties to the company will influence the outcome, and allege that the cozy relationship has influenced other recent changes to federal regulations.
"We're running these ads to ensure Sinclair's local viewers know the company's politically motivated owners are forcing the anchors they trust to advance a partisan agenda that has nothing to do with news and everything to do with politics. It is important that every American understand this is only the beginning," added Frisch. "If Sinclair's proposed merger with Tribune is approved, the same partisan agenda will reach into 72 percent of U.S. households. As the Sinclair's anchors were forced to say, 'This is extremely dangerous to a democracy.'"
The campaign kicks off on Friday, and the group plans to run the ad on four Sinclair-owned stations: WJLA (ABC News) in Washington, D.C.; KDSM (FOX News) in Des Moines, Iowa; KOMO (ABC News) in Seattle, Washington; and Sinclair's flagship station, WBFF (FOX News) in Baltimore, Maryland.