corporate america

"Factors in the rating include social media posts, press releases, video testimonials, ads, attendance at White House events, and other engagement related to 'OB3,' as the megabill is known internally," the outlet reported. "The organizations' support is ranked as strong, moderate, or low. Axios has learned that 'examples of good partners' on the White House list include Uber, DoorDash, United, Delta, AT&T, Cisco, Airlines for America, and the Steel Manufacturers Association."

The spreadsheet is reportedly being circulated to senior White House staffers and is expected to evolve to gauge companies' support for other aspects of the president's agenda. Corporations that decline to praise Trump's policies—or dare to criticize them—could face government retribution.

"Just one authoritarian thing after another," Rachel Barnhart, a Democratic member of the Monroe County, New York Legislature, wrote in response to the Axios story.

News of the internal "loyalty rating" spreadsheet comes days after Trump reached an unprecedented deal with the chip giants Nvidia and Advanced Micro Devices that critics likened to a strongman-style "shakedown." The companies agreed to pay the US government 15% of their revenues from exports to China in exchange for obtaining export licenses.

Trump, who has reported substantial holdings in Nvidia, has hosted company CEO Jensen Huang—one of the richest men in the world—at the White House at least twice this year. Huang has effusively praised the president, calling his policies "visionary."

That's just one example of how major CEOs have sought to flatter Trump, who has proven willing to publicly attack executives—and even demand their resignation.

Fortune noted Wednesday that "Apple CEO Tim Cook gave Trump a customized glass plaque mounted on a 24-karat gold stand last week, when he announced his company’s $100 billion investment in domestic production."

Cook also donated $1 million to Trump's inaugural fund.

Companies that have worked to get in the president's good graces appear to be reaping significant rewards.

A Public Citizen analysis published earlier this week found that companies spending big in support of Trump are among the chief beneficiaries of his administration's deregulatory blitz and retreat from corporate crime enforcement.

"Tech corporations facing ongoing federal investigations and enforcement lawsuits that are at risk of being dropped or weakened following the industry's influence efforts include Amazon, Apple, ByteDance, Google, Meta, OpenAI, Snap, Uber, Zoom, and Musk-helmed corporations The Boring Company, Neuralink, SpaceX, Tesla, X, and xAI," the group said.

Business journalist Bill Saporito wrote in an op-ed for The New York Times earlier this week that "in ripping up numerous business regulations, Donald Trump seems intent on replacing them with himself."

"The recipient corporations don't necessarily want Mr. Trump's meddling, particularly given his fun house view of economics," Saporito added, "but they can't get away from it."