National Organization for Women (NOW)

For Immediate Release


National Organization for Women Foundation Urges Women to Speak Up On Love Your Body Day

WASHINGTON - Today, the National Organization for Women Foundation celebrates its 14th annual Love Your Body Day -- a day when women of all sizes, colors, ages and abilities come together to celebrate self-acceptance and to promote positive body image. Since the launch of Love Your Body Day in 1998, NOW Foundation has used the campaign to challenge the unrealistic beauty standards and gender stereotypes promoted by the media, Hollywood and the fashion, cosmetics and diet industries.

"It's time to start valuing women for the contents of their character rather than their appearance," said NOW Foundation Education Vice President Erin Matson. "We're fed up with unhealthy images and messages, and we want to encourage women and girls to celebrate themselves not only on Love Your Body Day, but every day."

Research show that the U.S. spends over $33 billion on weight-reduction programs, diet foods and beverages, and more than 50 percent of women say they would consider having plastic surgery. Statistics revealed in the new documentary "Miss Representation" are shocking: The number of cosmetic surgical procedures performed on patients 18 or younger more than tripled from 1997 to 2007. Among those 18 and younger, liposuctions nearly quadrupled between 1997 and 2007, and breast augmentations increased nearly six-fold in the same 10-year period.

This year, NOW Foundation is hosting its first ever Love Your Body Day Blog Carnival in which writers from all walks of life will share their thoughts about the effects of advertising and the media's influence on women and girls. Blog carnival topics will range from eating disorders to children's body image awareness.

NOW activists and women's advocates will host a variety of events across the U.S. to help raise awareness about body image and women's health issues. Hollywood NOW's events will include a panel discussion featuring body image experts and special host Meghan McCain. Other NOW chapters and groups are planning body-positive style workshops, programs offering free eating disorder screenings and much more.

Read some of the blog posts from the NOW Foundation Love Your Body Day Blog Carnival.


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The National Organization for Women (NOW) is the largest organization of feminist activists in the United States. NOW has 500,000 contributing members and 550 chapters in all 50 states and the District of Columbia.

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