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People participate in a "TeslaTakedown" protest against Elon Musk outside of a Tesla dealership in Irvine, California, March 1, 2025.
(Photo: Frederic J. Brown / AFP)
'No One Voted for This': #TeslaTakedown Actions Pick Up Steam
"We need an alternative to watching things unravel from our couches," said one of the organizers behind the protests.
Mar 05, 2025
Protests at Tesla showrooms and dealerships that are united by the slogan #TakedownTesla are picking up steam—with over 65 actions planned around the country and in Europe through the end of this week, and dozens scheduled for Saturday alone.
Tesla, billionaire Elon Musk's electric vehicle company, has become a site of resistance in the growing movement against the GOP megadonor's central role in the second Trump administration.
Since Trump's inauguration, Musk and the so-called Department of Government Efficiency have helped oversee punishing cuts to the federal workforce, infiltrated government agencies, and gained access to computer systems with sensitive personal information.
Because Musk is unelected, the protest movement urges people to make their voices heard as consumers—by selling their vehicles, getting rid of their stock in Tesla, and showing up to protest.
Already, protests have taken place in Devon, Pennsylvania; Berkley, California; Tucson, Arizona; Washington, D.C., and elsewhere. Signs at protests include messages likes "Musk is the Fraud" and "Tesla Funds Fascists," in part a reference to Musk's apparent Nazi salute during a post-inauguration celebration.
"No One Voted for This," assert the organizing materials provided on the #TeslaTakedown website.
Actor and director Alex Winter, one of the core organizers behind the protests and the creator of the movement's website, said that #TakedownTesla started on Bluesky between friends and activists and grew, according to Business Insider. It grew after Winter created the website to help centralize the effort.
"There have now been protests outside of Tesla locations in over 100 cities, and the movement is picking up speed and going global," wrote Winter in a piece for Rolling Stone that was published on February 21.
"We need an alternative to watching things unravel from our couches, that inspires hope and shows that we still have the capacity to oppose those who want to tear the fabric of our society apart and extract their own benefit from the wreckage," he continued.
Tesla's stock experienced a bump after Trump's election, but the company's share price has plummeted more than 40% from it's post-election peak in December, wiping out those gains. The tumbling of its stock meant that February was Tesla's second-worst month on record, only eclipsed by the 37% loss the stock experienced in December 2022, according to Yahoo Finance.
In Europe, where Musk has promoted far-right political parties, Tesla sales have slumped.
On Monday, one observer shared a visual of Tesla's stock declining and wrote "Turns out pissing off a good deal of the global population isn't good for business," along with #TeslaTakedown.
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Protests at Tesla showrooms and dealerships that are united by the slogan #TakedownTesla are picking up steam—with over 65 actions planned around the country and in Europe through the end of this week, and dozens scheduled for Saturday alone.
Tesla, billionaire Elon Musk's electric vehicle company, has become a site of resistance in the growing movement against the GOP megadonor's central role in the second Trump administration.
Since Trump's inauguration, Musk and the so-called Department of Government Efficiency have helped oversee punishing cuts to the federal workforce, infiltrated government agencies, and gained access to computer systems with sensitive personal information.
Because Musk is unelected, the protest movement urges people to make their voices heard as consumers—by selling their vehicles, getting rid of their stock in Tesla, and showing up to protest.
Already, protests have taken place in Devon, Pennsylvania; Berkley, California; Tucson, Arizona; Washington, D.C., and elsewhere. Signs at protests include messages likes "Musk is the Fraud" and "Tesla Funds Fascists," in part a reference to Musk's apparent Nazi salute during a post-inauguration celebration.
"No One Voted for This," assert the organizing materials provided on the #TeslaTakedown website.
Actor and director Alex Winter, one of the core organizers behind the protests and the creator of the movement's website, said that #TakedownTesla started on Bluesky between friends and activists and grew, according to Business Insider. It grew after Winter created the website to help centralize the effort.
"There have now been protests outside of Tesla locations in over 100 cities, and the movement is picking up speed and going global," wrote Winter in a piece for Rolling Stone that was published on February 21.
"We need an alternative to watching things unravel from our couches, that inspires hope and shows that we still have the capacity to oppose those who want to tear the fabric of our society apart and extract their own benefit from the wreckage," he continued.
Tesla's stock experienced a bump after Trump's election, but the company's share price has plummeted more than 40% from it's post-election peak in December, wiping out those gains. The tumbling of its stock meant that February was Tesla's second-worst month on record, only eclipsed by the 37% loss the stock experienced in December 2022, according to Yahoo Finance.
In Europe, where Musk has promoted far-right political parties, Tesla sales have slumped.
On Monday, one observer shared a visual of Tesla's stock declining and wrote "Turns out pissing off a good deal of the global population isn't good for business," along with #TeslaTakedown.
Protests at Tesla showrooms and dealerships that are united by the slogan #TakedownTesla are picking up steam—with over 65 actions planned around the country and in Europe through the end of this week, and dozens scheduled for Saturday alone.
Tesla, billionaire Elon Musk's electric vehicle company, has become a site of resistance in the growing movement against the GOP megadonor's central role in the second Trump administration.
Since Trump's inauguration, Musk and the so-called Department of Government Efficiency have helped oversee punishing cuts to the federal workforce, infiltrated government agencies, and gained access to computer systems with sensitive personal information.
Because Musk is unelected, the protest movement urges people to make their voices heard as consumers—by selling their vehicles, getting rid of their stock in Tesla, and showing up to protest.
Already, protests have taken place in Devon, Pennsylvania; Berkley, California; Tucson, Arizona; Washington, D.C., and elsewhere. Signs at protests include messages likes "Musk is the Fraud" and "Tesla Funds Fascists," in part a reference to Musk's apparent Nazi salute during a post-inauguration celebration.
"No One Voted for This," assert the organizing materials provided on the #TeslaTakedown website.
Actor and director Alex Winter, one of the core organizers behind the protests and the creator of the movement's website, said that #TakedownTesla started on Bluesky between friends and activists and grew, according to Business Insider. It grew after Winter created the website to help centralize the effort.
"There have now been protests outside of Tesla locations in over 100 cities, and the movement is picking up speed and going global," wrote Winter in a piece for Rolling Stone that was published on February 21.
"We need an alternative to watching things unravel from our couches, that inspires hope and shows that we still have the capacity to oppose those who want to tear the fabric of our society apart and extract their own benefit from the wreckage," he continued.
Tesla's stock experienced a bump after Trump's election, but the company's share price has plummeted more than 40% from it's post-election peak in December, wiping out those gains. The tumbling of its stock meant that February was Tesla's second-worst month on record, only eclipsed by the 37% loss the stock experienced in December 2022, according to Yahoo Finance.
In Europe, where Musk has promoted far-right political parties, Tesla sales have slumped.
On Monday, one observer shared a visual of Tesla's stock declining and wrote "Turns out pissing off a good deal of the global population isn't good for business," along with #TeslaTakedown.
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