Marine Corps, Air Force, Navy, Coast Guard and Army service members salute during a ceremony at Giants stadium before the New York Jets game against the Jacksonville Jaguars. (Photo: Marine Corps/Sgt. Randall A. Clinton/public domain)
May 08, 2015
What better way to advertise military culture--and recruit teenagers--than by staging heartfelt salutes to "hometown heroes" at professional football games in front of thousands of fans?
That, apparently, is what Department of Defense officials thought when they shelled out at least $5.4 million of U.S. taxpayer' money to 14 NFL teams between 2011 and 2014--to pay them to promote the military on and off the field.
The vast majority of this money was disbursed by the National Guard, journalists Christopher Baxter and Jonathan D. Salant of New Jersey Advance Media revealed in an article published Thursday.
The New York Jets, for example, accepted at least $377,000 between 2011 and 2014 to stage public salutes to veterans. A formal "Statement of Work" agreement between the Jets and the New Jersey National Guard exposes some of the team's commitments, made between 2012 and 2013, in exchange for money. The following items are quoted from the deal:
- A videoboard feature - Hometown Hero. For each of their 8 home game, the Jets will recognize 1-2 [New Jersey National Guard] Soldiers as Home Town Heroes. Their picture will be displayed on the videoboard, their name will be announced over the loud speaker, and they will be allowed to watch the game, along with 3 friends or family members, from the Coaches Club.
- Place 500,000 Digital Banner impressions on the New York Jets website
- Kickoff each Home game with "Into Battle" Video Feature with Soldier/Crowd prompts
- [New Jersey National Guard] Branding on every Monitor, specifically 3 Minutes of IPTV L-wraps, in Met Life Stadium for each NY Jets 2012-2013 Season Home Game.
- Salute to Service Gameday Activation with enhanced presentation on Military Appreciation Game (DEC 2012)
The list of advertising and promotion commitments goes on, as does the roster of teams that have agreed to such deals. The Indianapolis Colts and Baltimore Ravens are among the NFL teams that have engaged in similar transactions with the National Guard.
U.S. Senator Jeff Flake (R-Ariz.) has jumped on the revelations as examples of "egregious and unnecessary waste of taxpayer dollars by the New Jersey Army National Guard."
But Matt Stys, an Iraq veteran and member of Iraq Veterans Against the War based in Colorado, told Common Dreams that the revelations point to something far more insidious: the permeation of military propaganda into every aspect of U.S. life.
"I think it's detrimental to the youth, specifically, seeing these images on a television of the NFL supporting the military," said Stys. "It indicates to them that adults think this is right."
"Should we be perpetuating war or should we be looking at peace, understanding, and education?" Stys asked. "We're not defending our country or freedom--we're destroying other countries and other countries' freedoms."
An Urgent Message From Our Co-Founder
Dear Common Dreams reader, The U.S. is on a fast track to authoritarianism like nothing I've ever seen. Meanwhile, corporate news outlets are utterly capitulating to Trump, twisting their coverage to avoid drawing his ire while lining up to stuff cash in his pockets. That's why I believe that Common Dreams is doing the best and most consequential reporting that we've ever done. Our small but mighty team is a progressive reporting powerhouse, covering the news every day that the corporate media never will. Our mission has always been simple: To inform. To inspire. And to ignite change for the common good. Now here's the key piece that I want all our readers to understand: None of this would be possible without your financial support. That's not just some fundraising cliche. It's the absolute and literal truth. We don't accept corporate advertising and never will. We don't have a paywall because we don't think people should be blocked from critical news based on their ability to pay. Everything we do is funded by the donations of readers like you. Our Summer Campaign is now underway, and there’s never been a more urgent time for Common Dreams to be as vigilant as possible. Will you donate now to help power the nonprofit, independent reporting of Common Dreams? Thank you for being a vital member of our community. Together, we can keep independent journalism alive when it’s needed most. - Craig Brown, Co-founder |
Our work is licensed under Creative Commons (CC BY-NC-ND 3.0). Feel free to republish and share widely.
Sarah Lazare
Sarah Lazare was a staff writer for Common Dreams from 2013-2016. She is currently web editor and reporter for In These Times.
What better way to advertise military culture--and recruit teenagers--than by staging heartfelt salutes to "hometown heroes" at professional football games in front of thousands of fans?
That, apparently, is what Department of Defense officials thought when they shelled out at least $5.4 million of U.S. taxpayer' money to 14 NFL teams between 2011 and 2014--to pay them to promote the military on and off the field.
The vast majority of this money was disbursed by the National Guard, journalists Christopher Baxter and Jonathan D. Salant of New Jersey Advance Media revealed in an article published Thursday.
The New York Jets, for example, accepted at least $377,000 between 2011 and 2014 to stage public salutes to veterans. A formal "Statement of Work" agreement between the Jets and the New Jersey National Guard exposes some of the team's commitments, made between 2012 and 2013, in exchange for money. The following items are quoted from the deal:
- A videoboard feature - Hometown Hero. For each of their 8 home game, the Jets will recognize 1-2 [New Jersey National Guard] Soldiers as Home Town Heroes. Their picture will be displayed on the videoboard, their name will be announced over the loud speaker, and they will be allowed to watch the game, along with 3 friends or family members, from the Coaches Club.
- Place 500,000 Digital Banner impressions on the New York Jets website
- Kickoff each Home game with "Into Battle" Video Feature with Soldier/Crowd prompts
- [New Jersey National Guard] Branding on every Monitor, specifically 3 Minutes of IPTV L-wraps, in Met Life Stadium for each NY Jets 2012-2013 Season Home Game.
- Salute to Service Gameday Activation with enhanced presentation on Military Appreciation Game (DEC 2012)
The list of advertising and promotion commitments goes on, as does the roster of teams that have agreed to such deals. The Indianapolis Colts and Baltimore Ravens are among the NFL teams that have engaged in similar transactions with the National Guard.
U.S. Senator Jeff Flake (R-Ariz.) has jumped on the revelations as examples of "egregious and unnecessary waste of taxpayer dollars by the New Jersey Army National Guard."
But Matt Stys, an Iraq veteran and member of Iraq Veterans Against the War based in Colorado, told Common Dreams that the revelations point to something far more insidious: the permeation of military propaganda into every aspect of U.S. life.
"I think it's detrimental to the youth, specifically, seeing these images on a television of the NFL supporting the military," said Stys. "It indicates to them that adults think this is right."
"Should we be perpetuating war or should we be looking at peace, understanding, and education?" Stys asked. "We're not defending our country or freedom--we're destroying other countries and other countries' freedoms."
Sarah Lazare
Sarah Lazare was a staff writer for Common Dreams from 2013-2016. She is currently web editor and reporter for In These Times.
What better way to advertise military culture--and recruit teenagers--than by staging heartfelt salutes to "hometown heroes" at professional football games in front of thousands of fans?
That, apparently, is what Department of Defense officials thought when they shelled out at least $5.4 million of U.S. taxpayer' money to 14 NFL teams between 2011 and 2014--to pay them to promote the military on and off the field.
The vast majority of this money was disbursed by the National Guard, journalists Christopher Baxter and Jonathan D. Salant of New Jersey Advance Media revealed in an article published Thursday.
The New York Jets, for example, accepted at least $377,000 between 2011 and 2014 to stage public salutes to veterans. A formal "Statement of Work" agreement between the Jets and the New Jersey National Guard exposes some of the team's commitments, made between 2012 and 2013, in exchange for money. The following items are quoted from the deal:
- A videoboard feature - Hometown Hero. For each of their 8 home game, the Jets will recognize 1-2 [New Jersey National Guard] Soldiers as Home Town Heroes. Their picture will be displayed on the videoboard, their name will be announced over the loud speaker, and they will be allowed to watch the game, along with 3 friends or family members, from the Coaches Club.
- Place 500,000 Digital Banner impressions on the New York Jets website
- Kickoff each Home game with "Into Battle" Video Feature with Soldier/Crowd prompts
- [New Jersey National Guard] Branding on every Monitor, specifically 3 Minutes of IPTV L-wraps, in Met Life Stadium for each NY Jets 2012-2013 Season Home Game.
- Salute to Service Gameday Activation with enhanced presentation on Military Appreciation Game (DEC 2012)
The list of advertising and promotion commitments goes on, as does the roster of teams that have agreed to such deals. The Indianapolis Colts and Baltimore Ravens are among the NFL teams that have engaged in similar transactions with the National Guard.
U.S. Senator Jeff Flake (R-Ariz.) has jumped on the revelations as examples of "egregious and unnecessary waste of taxpayer dollars by the New Jersey Army National Guard."
But Matt Stys, an Iraq veteran and member of Iraq Veterans Against the War based in Colorado, told Common Dreams that the revelations point to something far more insidious: the permeation of military propaganda into every aspect of U.S. life.
"I think it's detrimental to the youth, specifically, seeing these images on a television of the NFL supporting the military," said Stys. "It indicates to them that adults think this is right."
"Should we be perpetuating war or should we be looking at peace, understanding, and education?" Stys asked. "We're not defending our country or freedom--we're destroying other countries and other countries' freedoms."
We've had enough. The 1% own and operate the corporate media. They are doing everything they can to defend the status quo, squash dissent and protect the wealthy and the powerful. The Common Dreams media model is different. We cover the news that matters to the 99%. Our mission? To inform. To inspire. To ignite change for the common good. How? Nonprofit. Independent. Reader-supported. Free to read. Free to republish. Free to share. With no advertising. No paywalls. No selling of your data. Thousands of small donations fund our newsroom and allow us to continue publishing. Can you chip in? We can't do it without you. Thank you.