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Social media companies have intentionally designed their products to be addictive to young users; the issue cannot be resolved until the entire architecture of the platforms is overhauled.
You can mute Instagram stories. You can turn off Snap Maps. You can silence every notification on your phone. But try turning off reels. Try removing your “explore page.” Try turning off your TikTok algorithm.
Social media platforms have spent years perfecting the art of giving users just enough control to feel empowered, but not enough to actually break away. The result is a false sense of autonomy. Psychology Today cites that users used to control their feeds by choosing who to follow and which posts to interact with, but most platforms have shifted to algorithms that prioritize content for users based upon its likelihood of engagement. Consumers now get countless settings to reorganize the surface level features of a structure that cannot be fundamentally changed.
These apps enable endless settings to facilitate an illusion of control, whether that be through settings privacy, hiding like counts, or blocking certain pages. But none of these features are meaningful. They all act as a decoy to prevent change from the much deeper issue.
The features you cannot turn off are the ones that keep you scrolling hour after hour. It is the product of years of behavioral engineering, precisely designed to exploit dopamine loops and addiction to keep account holders in a cycle that generates a feeling of continuous rewards. The ability to scroll infinitely on any platform through videos and suggested posts prevents the natural end that a finite feed would create. As time goes on, algorithms adapt to the users employing them. It understands what will make you excited, enraged, or captivated, all at the expense of your attention span and countless unreturnable hours of your life.
The question isn’t about how to not use social media—it's unavoidable. It’s about if you even have the ability to not use it.
In a landmark case in March of 2026, Meta and Youtube were just found guilty of intentionally addicting young users and damaging their mental health. The juries found them both negligent in the design of their platforms, knowing it was dangerous and failing to appropriately warn of the risks. The companies were required to pay $3 million in compensatory damages, and jurors recommended another $3 million in punitive damages.
This verdict is revolutionary because for the first time, the law has indicated that the design of the apps was the issue, rather than the content or the users. It changes the conversation from blaming consumers for being on social media too much to recognizing these apps are designed to make it impossible to walk away. This trial could set the precedent for the over 1,500 similar cases that have been filed against the companies.
The findings of this case are nothing new. For countless years, tobacco companies sold cigarettes knowing the devices engineered customer addiction, while vehemently denying the harm every step of the way. It's easy to reflect on that chapter of history with clearer vision, but it was difficult to spot in the moment. Now we are living through its modern day counterpart.
The difference in these cases is that purchasing cigarettes takes explicit effort, but social media follows you everywhere you go. It’s in your pocket, it’s with you at school, in the office; no place is out of reach and no moment is off-limits. There is no social media equivalent of a “no smoking zone” or too inappropriate of a place to check your phone. It is a socially enabled addiction with no guardrails to limit engagement.
The question isn’t about how to not use social media—it's unavoidable. It’s about if you even have the ability to not use it. When the entire algorithm is designed to keep you from clicking away, and keep the app gaining revenue, it’s not about your personal autonomy anymore, it's about the devices keeping you from being able to physically peel yourself away.
Politicians can see this problem too. California AB 2169 would require companies to provide a copy of their personal data, including behavioral profiles and the digital map of online interactions. It also mandates that platforms build a bridge to allow users to sync their friends and interactions to other apps. Michigan's Kids Over Clicks package SB 757-760 goes further to prohibit platforms from using minors' personal data to fuel recommendation algorithms without parental consent, banning manipulative patterns like streaks and reward systems to incentivize continued app usage, and strictly regulating AI companion chatbots that could encourage self-harm or serve as unlicensed therapists.
While these bills make leaps toward restoring user autonomy, none of them actually address social media addiction head-on. Knowing the features these apps use to trap you into endless scrolling is helpful but doesn’t stop the behavior at its core. The option to turn off these privacy settings and default restrictions is still present. The problem isn’t the content on the apps, but the design. We can’t stop at changing the features and restructuring the settings. The issue cannot be resolved until the entire architecture of the platforms is overhauled.
I’ll leave you with this: We already know how the story ends if we do nothing as we have lived it before. So what are we going to do today to write a different ending?
One expert said the videos have gone viral by "hitting on points of disaffection in the United States."
Iran's foreign ministry is accusing YouTube of trying to "suppress the truth" by banning the account responsible for a series of viral Lego-style animations mocking the US-Israeli war.
The small team known as Explosive Media has racked up tens of millions of views across several platforms, with slickly produced music videos mercilessly lampooning the Trump administration and glorifying Iran's struggle against the US and Israel's attacks that began at the end of February.
Last week, Explosive Media had its channel suspended from YouTube for "violent content," which its owners disputed. "Are our LEGO-style animations actually violent?” the group asked on social media.
On Monday, Esmaeil Baghaei, the spokesperson for Iran's Ministry of Foreign Affairs, joined the criticism of the ban.
"In a land that proudly hosts Pixar, DreamWorks Animation, and The Walt Disney Company, an independent animated YouTube channel—which had organically grown by depicting US aggression and warmongering, and garnered millions of viewers—was abruptly shut down!!" he wrote on social media.
"Why?!" Baghaei said. “Simply to suppress the truth about their ‘illegal war’ on Iran and shield the American administration’s false narrative from any competing voice.”
While Explosive Media's content can no longer be viewed on YouTube—which is owned by Google—it appears unaffected on other major platforms like Instagram, X, and TikTok, where it has garnered millions of views.
The videos appear aimed at a US audience, often leaning into jokes and memes about the personal foibles of those leading the war.
They frequently reference the familiar accusation that President Donald Trump launched the war to distract from the growing scrutiny of his connections to the late multimillionaire sex criminal Jeffrey Epstein. Another video takes aim at Defense Secretary Pete Hegseth's history of alcoholism and accusations of serial adultery and sexual misconduct.
The videos also portray a strident pro-Iran message. Following the announcement of a ceasefire last week, a video declared that “Iran won” the war. Others have shown Iranian missiles hitting the White House or heading toward Tel Aviv.
The videos also seize on growing domestic outrage over the US government's devotion to Israel, which it implies is controlling Trump and dragging the US into a war against its interests. One video, uploaded last week, portrays Trump being literally walked like a dog by Israeli Prime Minister Benjamin Netanyahu.
“Your government is run by pedophiles. They ordered you to die for Israel," repeats one video's chorus.
A spokesperson for the team, who identified himself as "Mr. Explosive" in an interview with the BBC, has described his group as "totally independent." But he did say that the Iranian government is a “customer,” implying possible collaboration.
Explosive Media has denied any links with the Iranian government. Responding to a journalist at The Associated Press who said the sophistication of the videos suggests government involvement, the group's official X account replied, "We’ve told you—and other journalists—multiple times that we are independent. Yet you keep repeating the same false claim, insisting that we are connected to the government."
It added: "Western media shows no real commitment to truth—they simply repeat their own baseless claims until they start to sound like facts."
While the Trump administration often portrays the war as a clash of civilizations, the videos posted by Explosive show the American people in a sympathetic light.
Though the videos pull no punches toward their leaders, ordinary Americans are portrayed protesting the Trump administration or fearful about being sent to fight in a foreign war by an administration that promised to end such conflicts.
Polls show that the majority of Americans disapprove of the war and fear it escalating. Moustafa Ayad, a researcher with the Institute of Strategic Dialogue, told WIRED that the videos have likely gotten so much attention because they tap into this discontent.
"People are disengaging from some of the real conflict content and looking for something that can distill what's happening quickly and in a language and tone that they understand, and that's what those Lego videos are doing,” he said. "They're making it easily accessible to understand the conflict from Iran's point of view, and it's hitting on points of disaffection in the United States at the same time. It's working on two fronts.”
"Between yesterday’s historic verdict in New Mexico and today’s ruling in California, it is clear that Big Tech’s free rein to addict and harm children is over," said one campaigner.
A Los Angeles jury on Wednesday found that Meta and Google acted negligently by harming a child user with their social media platforms' addictive design features in a landmark verdict that came on the heels of Tuesday's $375 million fine imposed on Meta by New Mexico jurors.
The California jury—which deliberated for 40 hours over nine days—ordered the companies to pay $3 million in compensatory civil damages to a now-20-year-old woman, known in court as Kaley G.M., for pain and suffering and other damages.
Meta—the parent company of Facebook, Instagram, and WhatsApp—must pay 70%, while Google, the Alphabet subsidiary that bought YouTube, will pay the rest.
The jury also found the companies acted fraudulently and with malice, and will impose an additional fine.
Kaley's legal team successfully argued that the social media companies designed products that are as addictive as cigarettes or online casinos, and that site features like infinite scrolling and algorithmic recommendations caused her anxiety and depression. Attorneys said Kaley began viewing YouTube videos when she was 6 years old and started using Instagram at age 9.
Attorney Mark Lanier called YouTube Kaley's "gateway" to social media addiction. Later, features like Instagram's "beauty filters" made her feel "fat" and unattractive.
Still, Kaley was hooked, testifying in court last month: “Every single day I was on it, all day long. I just can’t be without it.”
Kaley's lawyers submitted evidence including internal communications in which officials at the two companies privately acknowledged their products' addictiveness.
"If we want to win big with teens, we must bring them in as tweens," one YouTube strategy memo states.
A communication from an Instagram employee says: “We’re basically pushers... We’re causing reward deficit disorder, because people are binging on Instagram so much they can’t feel the reward.”
Meta CEO Mark Zuckerberg says, “Kids under 13 aren’t allowed on our services.” That's a lie. 2015: Internal review found 4 million kids on Instagram.2017: Meta employees, we're "going after <13 year olds” – Zuckerberg had been talking about this “for a while.”
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— Tech Oversight Project (@techoversight.bsky.social) February 20, 2026 at 10:18 AM
Kaley's attorneys said in a statement following Wednesday's verdict: "For years, social media companies have profited from targeting children while concealing their addictive and dangerous design features. Today’s verdict is a referendum—from a jury, to an entire industry—on that accountability.”
One of those attorneys, Joseph VanZandt, told The New York Times that “this is the first time in history a jury has heard testimony by executives and seen internal documents that we believe prove these companies chose profits over children."
As Courthouse News Service reported:
Kaley is the first of nearly 2,500 plaintiffs in a consolidated case in Southern California suing four tech companies—Google, Meta, TikTok, and Snap—who say their social media and streaming platforms were designed in ways that caused or worsened depression, anxiety, and body dysmorphia in minors.
TikTok and Snap settled with Kaley in the weeks before her bellwether trial but remain defendants in the broader consolidated litigation. The trial’s outcome could help spur a global settlement, though eight more bellwether trials are being prepared, with the next one scheduled to start this summer.
A Meta spokesperson told Courthouse News Service that “we respectfully disagree with the verdict and are evaluating our legal options.”
Mark Zuckerberg, Meta's CEO and co-founder, insisted during the trial that Instagram is “a good thing that has value in people’s lives.”
Appeals by the companies could drag on for years, and, as Fox Business correspondent Susan Li noted on X, "if it’s just money that they have to pay, in the end it’s just a speeding ticket as they have deep pockets of cash."
Wednesday's verdict comes amid numerous pending lawsuits against social media companies and follows Tuesday's $375 million penalty imposed on Meta by a New Mexico jury, which found that the company violated the state's Unfair Practices Act by misleading users and exposing children to harm on its platforms.
Child welfare and digital rights advocates hailed Wednesday's verdict, which The Tech Oversight Project, an advocacy group, called "an earthquake for Big Tech."
"After years of gaslighting from companies like Google and Meta, new evidence and testimony have pulled back the curtain and validated the harms young people and parents have been telling the world about for years," the group's president, Sacha Haworth, said in a statement.
"These products were purposefully designed to harm [and] addict millions of young people, and lead to lifelong mental health consequences," Haworth added. "This trial was proof that if you put CEOs like Mark Zuckerberg on the stand before a judge and jury of their peers, the tech industry’s wanton disregard for people will be on full display."
Alix Fraser, vice president of advocacy at Issue One, said, “Today’s verdict is a victory for young people, their families, and all Americans, marking a critical turning point in the fight to hold Big Tech accountable."
"The message is clear: The industry cannot continue to treat the youngest generation as its guinea pigs without consequences," he continued. "The trial process exposed how these platforms are designed, how risks to young users are understood internally, and how those risks have too often been outweighed by the pursuit of growth and profit."
"Today’s verdict builds on that truth. It affirms that young people are not test subjects for unproven products that prioritize profit at all cost," Fraser added. “No other industry enjoys the level of legal protection tech companies have relied on. This verdict begins to crack that shield and move us closer to a system where accountability is the norm, not the exception."
Josh Golin, executive director of the children's advocacy group Fairplay, said, “We are so pleased that a jury has confirmed what Fairplay and the survivor parents we work with have been saying for years: Social media companies like Meta and YouTube deliberately design their products to addict kids."
"Between yesterday’s historic verdict in New Mexico and today’s ruling in California, it is clear that Big Tech’s free rein to addict and harm children is over," he added.
JB Branch, the artificial intelligence and technology policy counsel at the consumer advocacy group Public Citizen, said in a statement that "the parallels to Big Tobacco litigation are becoming harder to ignore."
"Like tobacco companies before them, social media firms built massive business models around dependency, denied or minimized mounting evidence of harm, and resisted meaningful safeguards while millions of young people were exposed to escalating risks," Branch explained. "Infinite scroll, push notifications, algorithmic amplification, and behavioral targeting were commercial design choices built to maximize attention, addiction, and revenue."
“Now more than ever, it’s time for Congress and federal regulators to establish enforceable safeguards for youth online while preserving the right of states to adopt stronger standards, including stronger product safety requirements, transparency obligations, limits on manipulative design practices, and accountability mechanisms for platforms whose business models depend on prolonged youth engagement," Branch added.
While many campaigners are urging congressional lawmakers to pass the Senate version of the Kids Online Safety Act, civil rights groups including the ACLU argue that KOSA is overbroad and poses serious risks of censorship of free speech.