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For Immediate Release

Center for Public Integrity

Press Release

High-Capacity Magazine Sellers Raise Millions for NRA


is a Missouri company well known among gun enthusiasts for its firearms
accessories: the company website boasts that the firm stocks “Just
about everything for shooting, reloading, gunsmithing and hunting.”

These wares include high-capacity magazines similar to those used
in the Arizona shooting spree that enabled the accused assailant to
kill six people and wound 14 others — including Rep. Gabrielle Giffords —
by rapidly firing a fusillade of shots without pausing to reload.

Over the last two decades, MidwayUSA has done just about everything to help the National Rifle Association flourish financially.

In 1992 MidwayUSA developed a fundraising tactic to boost the NRA’s
fortunes, dubbed “Round-Up,” that has yielded $5.7 million for the NRA’s
lobbying operations. The MidwayUSA money drive asks customers to “round
up” the total of each order to the nearest dollar or higher. Then the
company donates the difference to the NRA’s Institute for Legislative
Action, a lobbying arm of the gun rights group.

For good measure, Brenda Potterfield, the wife of Midway CEO Larry
Potterfield and a co-owner of the firm, serves as vice president of the
NRA Foundation’s board of trustees. Little wonder that the firm’s
website declares that no company in the country is “more dedicated to,
and more supportive of, the goals of the National Rifle Association than

A Center for Public Integrity review uncovered several little-noticed symbiotic ties between gun companies and the NRA.

Other companies that sell high-capacity magazines and gun gear also
embraced the round up idea to boost the NRA’s finances. The website of
MidwayUSA notes that since 1992 other companies have deployed the same
round up fundraising tool: together with MidwayUSA, other firearms
industry players have funneled a total of $7.5 million to the NRA’s
Institute for Legislative Action.

During the first nine months of last year, the NRA and its ILA unit spent a total of $2 million on lobbying, according to the Center for Responsive Politics.

Further, some of these vendors of high-capacity magazines also boast
executives who are board members of the NRA. Ronnie Barrett, the CEO of
Tennessee-based Barrett Firearms Manufacturing, which makes a
military-style rifle sold with high-capacity magazines, was elected to
the NRA board in 2009. And Pete Brownell, who runs Iowa-based Brownells
Inc., which also makes high-capacity magazines, joined the NRA board in

The strong financial and corporate ties to the NRA underscore how the
gun rights goliath has become increasingly intertwined with some of the
nation’s leading accessory vendors that sell high-capacity magazines.
All have big stakes in fighting a pending gun control measure in

The links between the NRA and the firms that sell high-capacity
magazines are likely going to get more scrutiny as Congress weighs
legislation that will be introduced Tuesday by Rep. Carolyn McCarthy,
D-N.Y., to ban the transfer, importation or possession of high-capacity
magazines that hold more than 10 rounds. (It would “grandfather”
high-capacity magazines already in the possession of gunowners). A
companion bill will be introduced in the Senate by Sen. Frank
Lautenberg, D-N.J.

The NRA seems poised to launch a lobbying blitzkrieg to defeat the legislation. Last week the NRA issued a statement
calling high-capacity magazines “standard equipment for self-defense
handguns and other firearms owned by tens of millions of Americans.” And
the NRA also vowed to “stand front and center in defense of the rights
of gun owners.”

Gun control advocates are hoping to undercut some of the NRA’s
famously strong support among congressional Republicans and moderate
Democrats by targeting these close ties between the NRA and
high-capacity magazine distributors.

“The NRA acts as a trade association for the firearms industry,” said
Josh Sugarmann, the executive director of the Violence Policy Center, a
gun control advocacy group that backs the new legislation. “The NRA’s
priorities are not gun owners but the manufacturers of guns and

The NRA’s opposition to gun control measures, Sugarmann added, often
“isn’t about protecting the rights of millions of gun owners [so much]
as protecting the financial interests of NRA board members and the NRA

Both MidwayUSA and Brownells are major distributors of gun
accessories including high-capacity magazines. And Barrett’s
high-capacity magazines are sold with one of their military-style
rifles. For example, MidwayUSA offers magazines at 10, 15, 30, 33 and 40
rounds, all of which won 5-star reviews from users. “Well worth the
money,” said one buyer. Another wrote, “It doesn’t get any better than

Top executives from the three firearms companies were in Las Vegas this week for an annual trade show,
dubbed the “SHOT Show,” where numerous companies display their wares.
None of the companies returned phone calls or emails seeking comment.

Members of Congress who back bans on the sale and manufacture of
high-capacity magazines stressed that they are unnecessary for hunting.
“The only purpose for the existence of these devices is to be able to
shoot as many people as possible as quickly as possible,” said Rep.
Carolyn McCarthy, whose husband was killed and her son wounded in a
commuter train mass shooting in 1993. In a “Dear Colleague” letter

that she wrote as her House bill was being prepared. “There is no
reason these devices should be available to the general public.”

A weaker version of the McCarthy bill was part of the assault weapons
ban which became law in 1994 and expired in 2004 — despite support for
its renewal by President George W. Bush.


The Center for Public Integrity is a nonprofit organization dedicated
to producing original, responsible investigative journalism on issues
of public concern. The Center is non-partisan and non-advocacy. We are
committed to transparent and comprehensive reporting both in the United
States and around the world.

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