
"Despite the progress we have made, stereotypes and biases clearly still influence corporate hiring strategies," Sara Steffens, secretary-treasurer of the CWA, concluded in a statement on Tuesday. (Photo: Justin Sullivan/Getty Images)
Facebook Job Ads That Let Employers Exclude Women Are Clear Civil Rights Violation, Says ACLU
"We can't let gender-based ad targeting online give new life to a form of discrimination that should have been eradicated long ago."
"Facebook is violating federal civil rights law. Period."
So declared the ACLU on Tuesday after announcing it has filed charges against the social media giant and ten other employers for illegally "excluding all women and non-binary" Facebook users from job advertisements.
"Shame on these employers for targeting ads based on gender, and shame on Facebook for facilitating this practice."
--Sara Steffens, Communications Workers of America
Submitted on behalf of three female workers, the Communications Workers of America (CWA), and the hundreds of thousands of female workers CWA represents, the ACLU's charges "allege that Facebook delivers job ads selectively based on age and sex categories that employers expressly choose, and that Facebook earns revenue from placing job ads that exclude women and older workers from receiving the ads."
"Targeting job ads by sex is unlawful under federal, state, and local civil rights laws, including Title VII of the Civil Rights Act of 1964," the ACLU continued.
Galen Sherwin, senior staff attorney at the ACLU's Women's Rights Project, pointed out in a statement that advertising discrimination on the basis of gender "has historically been used to shut women out of well-paying jobs and economic opportunities."
"We can't let gender-based ad targeting online give new life to a form of discrimination that should have been eradicated long ago," Sherwin said.
While Facebook proclaimed in response to the ACLU's charges that discrimination is "strictly prohibited in our policies," the social media giant has long been accused of letting advertisers exclude specific racial, religious, and ethnic groups from their ads.
"Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers," ProPublica noted in a 2016 investigation of Facebook's practices. "That's basically what Facebook is doing nowadays."
Though Facebook has made a number of policy changes ostensibly geared toward putting a stop to such rampant and harmful discrimination, critics have argued that the changes didn't go nearly far enough.
According to the ACLU's charges, Facebook's discriminatory practices are alive and well.
"Despite the progress we have made, stereotypes and biases clearly still influence corporate hiring strategies," Sara Steffens, secretary-treasurer of the CWA, concluded in a statement on Tuesday. "Shame on these employers for targeting ads based on gender, and shame on Facebook for facilitating this practice."
Urgent. It's never been this bad.
Dear Common Dreams reader, It’s been nearly 30 years since I co-founded Common Dreams with my late wife, Lina Newhouser. We had the radical notion that journalism should serve the public good, not corporate profits. It was clear to us from the outset what it would take to build such a project. No paid advertisements. No corporate sponsors. No millionaire publisher telling us what to think or do. Many people said we wouldn't last a year, but we proved those doubters wrong. Together with a tremendous team of journalists and dedicated staff, we built an independent media outlet free from the constraints of profits and corporate control. Our mission from the outset was simple. To inform. To inspire. To ignite change for the common good. Building Common Dreams was not easy. Our survival was never guaranteed. When you take on the most powerful forces—Wall Street greed, fossil fuel industry destruction, Big Tech lobbyists, and uber-rich oligarchs who have spent billions upon billions rigging the economy and democracy in their favor—the only bulwark you have is supporters who believe in your work. But here’s the urgent message from me today. It’s never been this bad out there. And it’s never been this hard to keep us going. At the very moment Common Dreams is most needed and doing some of its best and most important work, the threats we face are intensifying. Right now, with just three days to go in our Spring Campaign, we're falling short of our make-or-break goal. When everyone does the little they can afford, we are strong. But if that support retreats or dries up, so do we. Can you make a gift right now to make sure Common Dreams not only survives but thrives? There is no backup plan or rainy day fund. There is only you. —Craig Brown, Co-founder |
"Facebook is violating federal civil rights law. Period."
So declared the ACLU on Tuesday after announcing it has filed charges against the social media giant and ten other employers for illegally "excluding all women and non-binary" Facebook users from job advertisements.
"Shame on these employers for targeting ads based on gender, and shame on Facebook for facilitating this practice."
--Sara Steffens, Communications Workers of America
Submitted on behalf of three female workers, the Communications Workers of America (CWA), and the hundreds of thousands of female workers CWA represents, the ACLU's charges "allege that Facebook delivers job ads selectively based on age and sex categories that employers expressly choose, and that Facebook earns revenue from placing job ads that exclude women and older workers from receiving the ads."
"Targeting job ads by sex is unlawful under federal, state, and local civil rights laws, including Title VII of the Civil Rights Act of 1964," the ACLU continued.
Galen Sherwin, senior staff attorney at the ACLU's Women's Rights Project, pointed out in a statement that advertising discrimination on the basis of gender "has historically been used to shut women out of well-paying jobs and economic opportunities."
"We can't let gender-based ad targeting online give new life to a form of discrimination that should have been eradicated long ago," Sherwin said.
While Facebook proclaimed in response to the ACLU's charges that discrimination is "strictly prohibited in our policies," the social media giant has long been accused of letting advertisers exclude specific racial, religious, and ethnic groups from their ads.
"Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers," ProPublica noted in a 2016 investigation of Facebook's practices. "That's basically what Facebook is doing nowadays."
Though Facebook has made a number of policy changes ostensibly geared toward putting a stop to such rampant and harmful discrimination, critics have argued that the changes didn't go nearly far enough.
According to the ACLU's charges, Facebook's discriminatory practices are alive and well.
"Despite the progress we have made, stereotypes and biases clearly still influence corporate hiring strategies," Sara Steffens, secretary-treasurer of the CWA, concluded in a statement on Tuesday. "Shame on these employers for targeting ads based on gender, and shame on Facebook for facilitating this practice."
"Facebook is violating federal civil rights law. Period."
So declared the ACLU on Tuesday after announcing it has filed charges against the social media giant and ten other employers for illegally "excluding all women and non-binary" Facebook users from job advertisements.
"Shame on these employers for targeting ads based on gender, and shame on Facebook for facilitating this practice."
--Sara Steffens, Communications Workers of America
Submitted on behalf of three female workers, the Communications Workers of America (CWA), and the hundreds of thousands of female workers CWA represents, the ACLU's charges "allege that Facebook delivers job ads selectively based on age and sex categories that employers expressly choose, and that Facebook earns revenue from placing job ads that exclude women and older workers from receiving the ads."
"Targeting job ads by sex is unlawful under federal, state, and local civil rights laws, including Title VII of the Civil Rights Act of 1964," the ACLU continued.
Galen Sherwin, senior staff attorney at the ACLU's Women's Rights Project, pointed out in a statement that advertising discrimination on the basis of gender "has historically been used to shut women out of well-paying jobs and economic opportunities."
"We can't let gender-based ad targeting online give new life to a form of discrimination that should have been eradicated long ago," Sherwin said.
While Facebook proclaimed in response to the ACLU's charges that discrimination is "strictly prohibited in our policies," the social media giant has long been accused of letting advertisers exclude specific racial, religious, and ethnic groups from their ads.
"Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers," ProPublica noted in a 2016 investigation of Facebook's practices. "That's basically what Facebook is doing nowadays."
Though Facebook has made a number of policy changes ostensibly geared toward putting a stop to such rampant and harmful discrimination, critics have argued that the changes didn't go nearly far enough.
According to the ACLU's charges, Facebook's discriminatory practices are alive and well.
"Despite the progress we have made, stereotypes and biases clearly still influence corporate hiring strategies," Sara Steffens, secretary-treasurer of the CWA, concluded in a statement on Tuesday. "Shame on these employers for targeting ads based on gender, and shame on Facebook for facilitating this practice."

