The “Bernie Bros” Narrative: a Cheap Campaign Tactic Masquerading as Journalism and Social Activism

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The “Bernie Bros” Narrative: a Cheap Campaign Tactic Masquerading as Journalism and Social Activism

"One has to be willing to belittle the views and erase the existence of a huge number of American women to wield this 'Bernie Bro' smear," writes Greenwald. (Photo: Chris Carlson/AP)

The concoction of the “Bernie Bro” narrative by pro-Clinton journalists has been a potent political tactic — and a journalistic disgrace. It’s intended to imply two equally false claims: (1) a refusal to march enthusiastically behind the Wall Street-enriched, multiple-war-advocating, despot-embracing Hillary Clinton is explainable not by ideology or political conviction, but largely if not exclusively by sexism: demonstrated by the fact that men, not women, support Sanders (his supporters are “bros”); and (2) Sanders supporters are uniquely abusive and misogynistic in their online behavior. Needless to say, a crucial tactical prong of this innuendo is that any attempt to refute it is itself proof of insensitivity to sexism if not sexism itself (as the accusatory reactions to this article will instantly illustrate).

It’s become such an all-purpose, handy pro-Clinton smear that even consummate, actual “bros” for whom the term was originally coined — straight guys who act with entitlement and aggression, such as Paul Krugman — are now reflexively (and unironically) applying it to anyone who speaks ill of Hillary Clinton, even when they know nothing else about the people they’re smearing, including their gender, age, or sexual orientation. Thus, a male policy analyst who criticized Sanders’ health care plan “is getting the Bernie Bro treatment,” sneered Krugman. Unfortunately for the New York Times Bro, that analyst, Charles Gaba, said in response that he’s “really not comfortable with [Krugman’s] referring to die-hard Bernie Sanders supporters as ‘Bernie Bros'” because it “implies that only college-age men support Sen. Sanders, which obviously isn’t the case.”

It is indeed “obviously not the case.” There are literally millions of women who support Sanders over Clinton. A new Iowa poll yesterday shows Sanders with a 15-point lead over Clinton among women under 45, while one-third of Iowa women over 45 support him. A USA Today/Rock the Vote poll from two weeks ago found Sanders nationally “with a 19-point lead over front-runner Hillary Clinton, 50 percent to 31 percent, among Democratic and independent women ages 18 to 34.” One has to be willing to belittle the views and erase the existence of a huge number of American women to wield this “Bernie Bro” smear.

But truth doesn’t matter here — at all. Instead, the goal is to inherently delegitimize all critics of Hillary Clinton by accusing them of, or at least associating them with, sexism, thus distracting attention away from Clinton’s policy views, funding, and political history and directing it toward the online behavior of anonymous, random, isolated people on the internet claiming to be Sanders supporters. It’s an effective weapon when wielded by Clinton operatives. But, given its blatant falsity, it has zero place in anything purporting to be “journalism.”

Read the full article at The Intercept.

Glenn Greenwald

Glenn Greenwald is a Pulitzer Prize-winning journalist, constitutional lawyer, commentator, author of three New York Times best-selling books on politics and law, and a staff writer and editor at First Look media. His fifth and latest book is, No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State, about the U.S. surveillance state and his experiences reporting on the Snowden documents around the world. Prior to his collaboration with Pierre Omidyar, Glenn’s column was featured at Guardian US and Salon.  His previous books include: With Liberty and Justice for Some: How the Law Is Used to Destroy Equality and Protect the PowerfulGreat American Hypocrites: Toppling the Big Myths of Republican PoliticsA Tragic Legacy: How a Good vs. Evil Mentality Destroyed the Bush Presidency, and How Would a Patriot Act? Defending American Values from a President Run Amok. He is the recipient of the first annual I.F. Stone Award for Independent Journalism, a George Polk Award, and was on The Guardian team that won the Pulitzer Prize for public interest journalism in 2014.

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