Media Justice as The Onion Buys Infowars From 'Hateful' (and Bankrupt) Alex Jones
"This is going to be our answer to this no-guardrails world where there are no gatekeepers and everything's kind of insane," said the CEO of The Onion.
In what one journalist called an "insane twist" to the long saga of conspiracy theorist Alex Jones' use of his online platform to spread rampant disinformation, satirical newspaper The Onion on Thursday announced it had won an auction to buy Infowars, Jones' bankrupt publication.
Jones declared bankruptcy in 2022 after the families of the victims of the 2012 Sandy Hook Elementary School shooting won nearly $1.5 billion in damages in lawsuits they filed over Jones' repeated claims on his show that the shooting had been a hoax.
Jones claimed the families and victims—20 first graders and six educators—were crisis actors, inciting his supporters to threaten the grieving families.
The auction included everything from Jones' desk and production studio to his diet supplement line, and the Sandy Hook families supported The Onion's effort to take control of Infowars, which the company said would be relaunched as a parody of itself.
"The Onion's goal with the acquisition is to end Infowars' relentless barrage of disinformation for the sake of selling supplements and replace it with The Onion's relentless barrage of humor for good," said the company in a press release, which did not state how much The Onion paid for Infowars.
Ben Collins, CEO of The Onion's parent company, Global Tetrahedron, told The New York Times that he and other leaders at the newspaper initially thought purchasing Infowars "would be a hilarious joke" to play on Jones.
"This is going to be our answer to this no-guardrails world where there are no gatekeepers and everything's kind of insane," he told the Times.
Collins, who previously reported on misinformation for NBC News, reached out to a lawyer representing Sandy Hook families and asked for their input on The Onion's auction bid. The families approved.
"By divesting Jones of Infowars' assets, the families and the team at The Onion have done a public service and will meaningfully hinder Jones' ability to do more harm."
"From Day One, these families have fought against all odds to bring true accountability to Alex Jones and his corrupt business," said Chris Mattei, the families' lawyer. "Our clients knew that true accountability meant an end to Infowars and an end to Jones' ability to spread lies, pain, and fear at scale... By divesting Jones of Infowars' assets, the families and the team at The Onion have done a public service and will meaningfully hinder Jones' ability to do more harm."
Mattei added that the families rejected Jones' offer "for allegedly more money if they would only let him stay on the air because doing so would have put other families in harm's way."
Robbie Parker, whose daughter Emilie was killed at Sandy Hook, said in a statement that the families had been "told this outcome would be nearly impossible, but we are no strangers to impossible fights."
"The world needs to see that having a platform does not mean you are above accountability—the dissolution of Alex Jones' assets and the death of Infowars is the justice we have long awaited and fought for," said Parker.
The Onion has "made an indelible mark on the public response to school shootings," said the company, pointing to its repeated printing of the headline, "'No Way to Prevent This,' Says Only Nation Where This Regularly Happens," which has appeared in the newspaper 37 times following school shootings.
Advocacy group Everytown for Gun Safety plans to work closely with The Onion on the new Infowars parody site, which Collins said would mock "weird internet personalities" who traffic in misinformation. Everytown has signed a multiyear advertising deal with the company.
"Alex Jones has profited off the pain of Sandy Hook families," said Everytown, "and his brand of hateful disinformation has seeped into mainstream American culture. We're excited to join them as they turn the page on this toxic chapter of misinformation and begin the next chapter of InfoWars, turning it into a tool to combat disinformation and extremism through humor. Not only will this new venture staunch the flow of hurtful misinformation, but it also holds significant potential for us to reach new audiences in the fight for gun safety."
