For Immediate Release

Organization Profile: 

First Ever Climate Advertisements to Run This Week

San Francisco Bay Area Grassroots Group "350 Bay Area" is first to use TV strictly for the Climate

SAN FRANCISCO - September 16th, 2014,  The regional grassroots climate activist group "350 Bay Area" is running the first-ever climate-only TV ad, buying air time on MSNBC in Oakland and San Francisco this week. This is first instance of a climate change-focused ad on American TV, known to the group, that is not directed at a political candidate.  

The 30 second ad (which can be seen at promotes the "Northern California People's Climate Rally" on Sept. 21 in Oakland, which is in support of the historic "People's Climate March" in New York City.  The ad was professionally produced by TRMcAfee Productions' owner, Tom McAfee, with narration by Andy Goldman, both Bay Area residents that are concerned about the climate, and contributed their time to the project.

The airing of this climate ad is a breakthrough first for the climate movement in the US.  Television ads advocating for the climate have been run multiple times in the UK by the government.  Climate ads have been shown in Canada, Australia and other countries. Advertising on American TV to feature climate change have been produced by Tom Steyer's NextGen organization, targeting specific candidates for their climate denial. Other large environmental groups, such as EDF, have also run TV ads for EPA regulations referencing "carbon pollution". NOTE: It is not clear if EDF's "I Will Act on Climate Change" 2013 ad was actually aired.

This climate ad is certainly a first, for one being produced and aired by a strictly grassroots, all-volunteer climate group in the US.  Supported only by small donations, 350 Bay Area dedicated about 10% of its available funds for this "climate event of the year" in solidarity with the main NYC march, which is expected to draw over 100,000 people, including a contingent from California.

"It is remarkable that the 350 Bay Area Steering Committee saw the value of breaking into mass marketing for the Northern California People's Climate Rally, and invested a substantial chunk of our funds to reaching a broader audience", said Rand Wrobel, 350 Bay Area's Communications Coordinator and Steering Committee member.  

Floyd Earl Smith, author and member of the 350 Bay Area Steering Committee, Executive Committee, and Bay Climate Action Plan (BayCAP) campaign, commented:

"Our new ad gives people the opportunity to take immediate action on climate change by joining the People's Climate Rally in Oakland this Sunday. It's both a breakthrough in outreach to 'the rest of us' and a first step in using television in a new way to help build the climate movement." 


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This small but significant ad buy includes time during "All In with Chris Hayes", an MSNBC show that has run stories on climate change.

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350 is the red line for human beings, the most important number on the planet. The most recent science tells us that unless we can reduce the amount of carbon dioxide in the atmosphere to 350 parts per million, we will cause huge and irreversible damage to the earth. But solutions exist. All around the world, a movement is building to take on the climate crisis, to get humanity out of the danger zone and below 350. This movement is massive, it is diverse, and it is visionary. We are activists, scholars, and scientists. We are leaders in our businesses, our churches, our governments, and our schools. We are clean energy advocates, forward-thinking politicians, and fearless revolutionaries. And we are united around the world, driven to make our planet livable for all who come after us.

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