SUBSCRIBE TO OUR FREE NEWSLETTER
Daily news & progressive opinion—funded by the people, not the corporations—delivered straight to your inbox.
5
#000000
#FFFFFF
5
#000000
#FFFFFF
Starbucks CEO Kevin Johnson is pictured at an annual shareholder meeting in Seattle on March 20, 2019. (Photo: Jason Redmond/AFP via Getty Images)
Starbucks Profits Soar by 31%--But It's Raising Prices Anyway
One critic said the company's explanation for the coming price hikes amounts to "word salad to hide corporate greed."
Feb 02, 2022
Starbucks on Tuesday reported a 31% increase in profits during the final three months of 2021, but the massive Seattle-based coffee chain nevertheless announced plans to further hike prices this year, drawing outrage from critics who say the company is pushing higher costs onto consumers to pad its bottom line.
"Corporations are jacking up prices on consumers and using concerns about inflation as cover to do so."
Starbucks CEO Kevin Johnson--who saw his compensation soar by 39% to $20.4 million in 2021--told investors during the company's earnings call Tuesday that "supply-chain disruptions" and rising labor costs are to blame for the coming price increases, of which he suggested there will be several.
"We have additional pricing actions planned through the balance of this year, which play an important role to mitigate cost pressures including inflation," said Johnson, who also touted the company's "strong revenue growth" in the quarter.
Starbucks' revenue grew to $8.1 billion at the tail-end of 2021, a 19% jump compared to the previous year.
To progressive observers, Starbucks' announcement of price hikes fits a pattern of U.S. corporations--in sectors across the economy--raising costs for consumers while raking in record profits, boosting executive pay, and squeezing regular employees. Starbucks employees nationwide are increasingly fighting back against their low wages and poor working conditions by launching union drives.
Historian Andy Lewis argued that Starbucks' explanation for the impending price increases amounts to nothing more than "word salad to hide corporate greed."
The consumer advocacy group Public Citizen, for its part, responded with outrage to Starbucks increasing prices for customers after giving its CEO a nearly 40% raise last year.
During testimony before the House Energy and Commerce Committee on Wednesday, Rakeen Mabud of the Groundwork Collaborative noted that "in sector after sector, in company after company, corporations are jacking up prices on consumers and using concerns about inflation as cover to do so."
"We see that in Kimberly-Clark taking advantage of the pandemic to raise prices on masks," the economist said. "We see Proctor & Gamble using the fact that they sell essential goods that families depend on like diapers to raise prices in this moment of crisis. And we even see companies like McDonald's raising prices on consumers even as they enjoy massive increases in sales."
"So in short," Mabud added, "this is a really broad-based problem--it's unfortunately not limited to a specific sector of the economy."
An Urgent Message From Our Co-Founder
Dear Common Dreams reader, It’s been nearly 30 years since I co-founded Common Dreams with my late wife, Lina Newhouser. We had the radical notion that journalism should serve the public good, not corporate profits. It was clear to us from the outset what it would take to build such a project. No paid advertisements. No corporate sponsors. No millionaire publisher telling us what to think or do. Many people said we wouldn't last a year, but we proved those doubters wrong. Together with a tremendous team of journalists and dedicated staff, we built an independent media outlet free from the constraints of profits and corporate control. Our mission has always been simple: To inform. To inspire. To ignite change for the common good. Building Common Dreams was not easy. Our survival was never guaranteed. When you take on the most powerful forces—Wall Street greed, fossil fuel industry destruction, Big Tech lobbyists, and uber-rich oligarchs who have spent billions upon billions rigging the economy and democracy in their favor—the only bulwark you have is supporters who believe in your work. But here’s the urgent message from me today. It's never been this bad out there. And it's never been this hard to keep us going. At the very moment Common Dreams is most needed, the threats we face are intensifying. We need your support now more than ever. We don't accept corporate advertising and never will. We don't have a paywall because we don't think people should be blocked from critical news based on their ability to pay. Everything we do is funded by the donations of readers like you. When everyone does the little they can afford, we are strong. But if that support retreats or dries up, so do we. Will you donate now to make sure Common Dreams not only survives but thrives? —Craig Brown, Co-founder |
Our work is licensed under Creative Commons (CC BY-NC-ND 3.0). Feel free to republish and share widely.
Starbucks on Tuesday reported a 31% increase in profits during the final three months of 2021, but the massive Seattle-based coffee chain nevertheless announced plans to further hike prices this year, drawing outrage from critics who say the company is pushing higher costs onto consumers to pad its bottom line.
"Corporations are jacking up prices on consumers and using concerns about inflation as cover to do so."
Starbucks CEO Kevin Johnson--who saw his compensation soar by 39% to $20.4 million in 2021--told investors during the company's earnings call Tuesday that "supply-chain disruptions" and rising labor costs are to blame for the coming price increases, of which he suggested there will be several.
"We have additional pricing actions planned through the balance of this year, which play an important role to mitigate cost pressures including inflation," said Johnson, who also touted the company's "strong revenue growth" in the quarter.
Starbucks' revenue grew to $8.1 billion at the tail-end of 2021, a 19% jump compared to the previous year.
To progressive observers, Starbucks' announcement of price hikes fits a pattern of U.S. corporations--in sectors across the economy--raising costs for consumers while raking in record profits, boosting executive pay, and squeezing regular employees. Starbucks employees nationwide are increasingly fighting back against their low wages and poor working conditions by launching union drives.
Historian Andy Lewis argued that Starbucks' explanation for the impending price increases amounts to nothing more than "word salad to hide corporate greed."
The consumer advocacy group Public Citizen, for its part, responded with outrage to Starbucks increasing prices for customers after giving its CEO a nearly 40% raise last year.
During testimony before the House Energy and Commerce Committee on Wednesday, Rakeen Mabud of the Groundwork Collaborative noted that "in sector after sector, in company after company, corporations are jacking up prices on consumers and using concerns about inflation as cover to do so."
"We see that in Kimberly-Clark taking advantage of the pandemic to raise prices on masks," the economist said. "We see Proctor & Gamble using the fact that they sell essential goods that families depend on like diapers to raise prices in this moment of crisis. And we even see companies like McDonald's raising prices on consumers even as they enjoy massive increases in sales."
"So in short," Mabud added, "this is a really broad-based problem--it's unfortunately not limited to a specific sector of the economy."
From Your Site Articles
Starbucks on Tuesday reported a 31% increase in profits during the final three months of 2021, but the massive Seattle-based coffee chain nevertheless announced plans to further hike prices this year, drawing outrage from critics who say the company is pushing higher costs onto consumers to pad its bottom line.
"Corporations are jacking up prices on consumers and using concerns about inflation as cover to do so."
Starbucks CEO Kevin Johnson--who saw his compensation soar by 39% to $20.4 million in 2021--told investors during the company's earnings call Tuesday that "supply-chain disruptions" and rising labor costs are to blame for the coming price increases, of which he suggested there will be several.
"We have additional pricing actions planned through the balance of this year, which play an important role to mitigate cost pressures including inflation," said Johnson, who also touted the company's "strong revenue growth" in the quarter.
Starbucks' revenue grew to $8.1 billion at the tail-end of 2021, a 19% jump compared to the previous year.
To progressive observers, Starbucks' announcement of price hikes fits a pattern of U.S. corporations--in sectors across the economy--raising costs for consumers while raking in record profits, boosting executive pay, and squeezing regular employees. Starbucks employees nationwide are increasingly fighting back against their low wages and poor working conditions by launching union drives.
Historian Andy Lewis argued that Starbucks' explanation for the impending price increases amounts to nothing more than "word salad to hide corporate greed."
The consumer advocacy group Public Citizen, for its part, responded with outrage to Starbucks increasing prices for customers after giving its CEO a nearly 40% raise last year.
During testimony before the House Energy and Commerce Committee on Wednesday, Rakeen Mabud of the Groundwork Collaborative noted that "in sector after sector, in company after company, corporations are jacking up prices on consumers and using concerns about inflation as cover to do so."
"We see that in Kimberly-Clark taking advantage of the pandemic to raise prices on masks," the economist said. "We see Proctor & Gamble using the fact that they sell essential goods that families depend on like diapers to raise prices in this moment of crisis. And we even see companies like McDonald's raising prices on consumers even as they enjoy massive increases in sales."
"So in short," Mabud added, "this is a really broad-based problem--it's unfortunately not limited to a specific sector of the economy."
From Your Site Articles
We've had enough. The 1% own and operate the corporate media. They are doing everything they can to defend the status quo, squash dissent and protect the wealthy and the powerful. The Common Dreams media model is different. We cover the news that matters to the 99%. Our mission? To inform. To inspire. To ignite change for the common good. How? Nonprofit. Independent. Reader-supported. Free to read. Free to republish. Free to share. With no advertising. No paywalls. No selling of your data. Thousands of small donations fund our newsroom and allow us to continue publishing. Can you chip in? We can't do it without you. Thank you.