Skip to main content

Sign up for our newsletter.

Quality journalism. Progressive values. Direct to your inbox.

"Americans have been playing close attention to story after story involving Facebook's failure to protect our elections from foreign interference, and now its failure to protect our personal data," says Factual Democracy Project founder Melissa Ryan. (Photo: sue seecof/flickr/cc)

"Americans have been playing close attention to story after story involving Facebook's failure to protect our elections from foreign interference, and now its failure to protect our personal data," says Factual Democracy Project founder Melissa Ryan. (Photo: sue seecof/flickr/cc)

Poll Shows Facebook Popularity Tanking. And People Don't Like Zuckerberg Much Either

New poll shows continued fallout from voter profiling firm Cambridge Analytica's harvesting of personal information of over 50 million Facebook users

Andrea Germanos

The Cambridge Analytica scandal appears to have taken a toll on public opinion of Facebook, as a new poll shows that love for the social media site has tanked in recent weeks.

The new survey (pdf) of 577 registered voters conducted by Public Policy Polling for the Factual Democracy Project (FDP) took place March 23-25—right after the public learned of the massive data breach.

Sixty-seven percent of those surveyed, it should be noted, said they have a Facebook account.

Thirty percent of respondents said they have a favorable opinion of Facebook compared to 48 percent who have an unfavorable opinion about it. Twenty-two percent, meanwhile, said they are not sure.

That adds up to a net favorability rating of -18—a drop of 19 points since September (pdf) when FDP last polled for that information. At that time, 37 percent said they had a favorable opinion, and 36 percent said their opinion was unfavorable.

As for Facebook chief executive Mark Zuckerberg, just 24 percent expressed a favorable opinion about him, while 35 percent had an unfavorable opinion. Forty-one percent said they are not sure.

Like Zuckerberg, Facebook COO Sheryl Sandberg had a net favorability rating of -11; ten percent said they have a favorable opinion of her and 21 percent had an unfavorable one. The majority—69 percent—said they are not sure of their opinion of her.

The poll also shows that majority—58 percent—had heard about Cambridge Analytica's unauthorized harvesting of some 50 million Facebook users' data, and an even greater percentage—71 percent—think Zuckerberg should have to appear before Congress to explain how that massive breach was able to occur.

Based on what they now know, just 12 percent say they're going to delete their account, and 36 percent said they'll use Facebook less.

"We are watching a historic moment of reckoning unfold in real time," said FDP founder Melissa Ryan. "Americans have been playing close attention to story after story involving Facebook's failure to protect our elections from foreign interference, and now its failure to protect our personal data."

"The stakes for Mark Zuckerberg's testimony are clear from the polling data. If he wants to turn things around at Facebook, it will start in the halls of Congress," Ryan said. 

Zuckerberg has been facing calls to testify before Congress, and, according to media reports this week, is expected to do so.


Our work is licensed under Creative Commons (CC BY-NC-ND 3.0). Feel free to republish and share widely.

We've had enough. The 1% own and operate the corporate media. They are doing everything they can to defend the status quo, squash dissent and protect the wealthy and the powerful. The Common Dreams media model is different. We cover the news that matters to the 99%. Our mission? To inform. To inspire. To ignite change for the common good. How? Nonprofit. Independent. Reader-supported. Free to read. Free to republish. Free to share. With no advertising. No paywalls. No selling of your data. Thousands of small donations fund our newsroom and allow us to continue publishing. Can you chip in? We can't do it without you. Thank you.

Scientists Revive ‘Zombie’ Virus After 50,000 Years Trapped in Siberian Permafrost

Researchers documented 13 never-before-seen viruses that have been lying dormant, frozen in thick ice, over tens of thousands of years.

Common Dreams staff ·


'Cleaner Air Is Coming' as London Expands Vehicle Pollution Fee to Entire Metro Area

"Around 4,000 Londoners die prematurely each year because of long-term exposure to air pollution, with the greatest number of deaths in outer London boroughs," noted Mayor Sadiq Khan in announcing the expansion.

Brett Wilkins ·


'Amazing News': Historic Shark Protections Approved at Global Wildlife Convention

Up to 90% of sharks targeted by the lucrative fin trade will now be protected, said one advocate.

Julia Conley ·


'The Nightmare Materializes': Far-Right Extremist Itamar Ben-Gvir to Be Israel's National Security Minister

The Foreign Affairs Ministry of the Palestinian Authority said Ben-Gvir's elevation to national security minister could have a "catastrophic impact on the Israeli-Palestinian conflict."

Jake Johnson ·


Raging Wars, Soaring Hunger Put Women and Girls in Crosshairs, Warns UN

"A toxic mix of crises—conflicts, climate, skyrocketing costs, and the ripple effects of the Ukraine war—are inflicting a devastating toll on the forcibly displaced. This is being felt across the world, but women and girls are particularly suffering."

Brett Wilkins ·

Common Dreams Logo