A video released Tuesday purportedly depicts a 26-year-old Jordanian pilot, First Lt. Moaz al-Kasasbeh, burned alive by the so-called Islamic State or ISIS.

The 20-minute-long footage includes clips directly referencing Jordanian involvement in the ongoing U.S.-led military operations against ISIS.

According to reports, Al-Kasasbeh was captured by ISIS on December 24 when his jet went down in northern Syria. Jordanian authorities had sought to bargain for his release.

In these negotiations, ISIS had demanded custody of Iraqi woman Sajida al-Rishawi, currently held Jordan for her alleged role in a 2005 bombing in Amman.

The video immediately elicited vows of revenge from Jordanian King Abdullah II, as well as a renewed pledge by U.S. President Barack Obama to "degrade and ultimately defeat" ISIS.

However, others had a different take:

Obama on burned Jordanian pilot: shows "1 more indication of the viciousness & barbarity" of IS. No doubt. How about burning ppl w/ drones?

— Maher Arar (@ArarMaher) February 3, 2015

If Jordan executes IS prisoners + Sajida in response to killing of pilot, it makes them its martyrs, which IS likely expects & wants

— Rania Abouzeid (@Raniaab) February 3, 2015