In 2009, The New York Times‘ David Barstow won the Pulitzer Prize for his two-part series on the use by television networks of retired Generals posing as objective “analysts” at exactly the same time they were participating — unbeknownst to viewers — in a Pentagon propaganda program. Many were also plagued by undisclosed conflicts of interest whereby they had financial stakes in many of the policies they were pushing on-air. One of the prime offenders was Gen. Barry McCaffrey, who was not only a member of the Pentagon’s propaganda program, but also, according to Barstow’s second stand-alone article, had his own “Military-Industrial-Media Complex,” deeply invested in many of the very war policies he pushed and advocated while posing as an NBC “analyst”:

Through seven years of war an exclusive club has quietly flourished at the intersection of network news and wartime commerce. Its members, mostly retired generals, have had a foot in both camps as influential network military analysts and defense industry rainmakers. It is a deeply opaque world, a place of privileged access to senior government officials, where war commentary can fit hand in glove with undisclosed commercial interests and network executives are sometimes oblivious to possible conflicts of interest.

Few illustrate the submerged complexities of this world better than Barry McCaffrey. . . . General McCaffrey has immersed himself in businesses that have grown with the fight against terrorism. . . .

Many retired officers hold a perch in the world of military contracting, but General McCaffrey is among a select few who also command platforms in the news media and as government advisers on military matters. These overlapping roles offer them an array of opportunities to advance policy goals as well as business objectives. But with their business ties left undisclosed, it can be difficult for policy makers and the public to fully understand their interests.

On NBC and in other public forums, General McCaffrey has consistently advocated wartime policies and spending priorities that are in line with his corporate interests. But those interests are not described to NBC’s viewers. He is held out as a dispassionate expert, not someone who helps companies win contracts related to the wars he discusses on television.

Despite Barstow’s Pulitzer, neither Brian Williams nor anyone else at NBC News ever mentioned any of these groundbreaking stories to their viewers (even as Williams reported on other Pulitzer awards that year); the controversy over the Pentagon propaganda program was simply suppressed. And NBC continued to feature those same ex-Generals as “analysts” — including McCaffrey — as though the whole thing never happened.

Apparently, not only does NBC continue to present McCaffrey to its viewers as some sort of objective analyst, but NBC News executives use him as some kind of private consultant and briefer on the news. ...

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