SUBSCRIBE TO OUR FREE NEWSLETTER
Daily news & progressive opinion—funded by the people, not the corporations—delivered straight to your inbox.
5
#000000
#FFFFFF
To donate by check, phone, or other method, see our More Ways to Give page.
Daily news & progressive opinion—funded by the people, not the corporations—delivered straight to your inbox.
For four consecutive years, Stacy Mitchell of the Institute for Local Self-Reliance (ILSR) has undertaken a unique research project, surveying thousands of independent businesses across the United States about their holiday season sales figures.
The results of ILSR's latest survey (measuring sales for last
Thanksgiving through Christmas) offered encouraging news for
entrepreneurs battered by the recession and for organizations working to
sustain vital communities.
Independent businesses in communities with an active Buy Independent / Buy Local (BIBL) campaign
reported the strongest figures since the surveys began-a 5.6 percent
increase over the previous holiday season. This increase was more than
two and a half times the gain (2.1 percent) reported by independent
businesses located in areas lacking such a campaign.
Among independent retailers, which comprised just under half of
nearly 2,800 surveys tabulated, the contrast was even more dramatic.
Those in communities with BIBL campaigns experienced a 5.2 percent
increase in holiday sales, while retailers elsewhere reported an average
gain of just 0.8 percent.
While the survey proves correlation, not causation, the consistently positive numbers each year
for businesses served by these local alliances is powerful evidence
that sustained and sophisticated campaigns can shift local culture.
In addition to the sales figures, nearly two-thirds of survey
respondents said public awareness of the benefits of supporting locally
owned businesses had increased in the last year and 55 percent said
their local campaigns had made existing customers more loyal.
"Independent Business Alliances and 'buy local' campaigns are
becoming a basic tool for independent businesses to help differentiate
themselves from their big-box and Internet competition by highlighting
their meaningful connection to the community," said Kathleen McHugh,
director of the American Specialty Toy Retailing Association. ASTRA was among many independent trade associations to cooperate in the survey.
While not every local alliance is politically active, many consciously seek to build a counterforce to institutions like the U.S. Chamber of Commerce
and state groups that serve large corporate interests, so participating
alliances were pleased to learn more than half of survey respondents in
BIBL communities said local government officials had become more aware
and supportive of independents' concerns.
Want to help your and your neighbors' dollars stay in your community? Here are five ideas:
Just as with government entities, shifting the spending of hospitals,
prisons, museums and other community-rooted institutions can create huge positive impacts
and new opportunities. These institutions often have public service as
part of their mission, and often are open to citizen input. Community-Wealth.org provides a vast array of tools to help you get started.
Also
if you support local civic groups, youth sports teams, etc., learn
where they're going for their needs. It's stunning how often local
non-profit groups will solicit independent businesses for donations, yet
buy their food, supplies, printing, etc. from chain competitors.
Donald Trump’s attacks on democracy, justice, and a free press are escalating — putting everything we stand for at risk. We believe a better world is possible, but we can’t get there without your support. Common Dreams stands apart. We answer only to you — our readers, activists, and changemakers — not to billionaires or corporations. Our independence allows us to cover the vital stories that others won’t, spotlighting movements for peace, equality, and human rights. Right now, our work faces unprecedented challenges. Misinformation is spreading, journalists are under attack, and financial pressures are mounting. As a reader-supported, nonprofit newsroom, your support is crucial to keep this journalism alive. Whatever you can give — $10, $25, or $100 — helps us stay strong and responsive when the world needs us most. Together, we’ll continue to build the independent, courageous journalism our movement relies on. Thank you for being part of this community. |
For four consecutive years, Stacy Mitchell of the Institute for Local Self-Reliance (ILSR) has undertaken a unique research project, surveying thousands of independent businesses across the United States about their holiday season sales figures.
The results of ILSR's latest survey (measuring sales for last
Thanksgiving through Christmas) offered encouraging news for
entrepreneurs battered by the recession and for organizations working to
sustain vital communities.
Independent businesses in communities with an active Buy Independent / Buy Local (BIBL) campaign
reported the strongest figures since the surveys began-a 5.6 percent
increase over the previous holiday season. This increase was more than
two and a half times the gain (2.1 percent) reported by independent
businesses located in areas lacking such a campaign.
Among independent retailers, which comprised just under half of
nearly 2,800 surveys tabulated, the contrast was even more dramatic.
Those in communities with BIBL campaigns experienced a 5.2 percent
increase in holiday sales, while retailers elsewhere reported an average
gain of just 0.8 percent.
While the survey proves correlation, not causation, the consistently positive numbers each year
for businesses served by these local alliances is powerful evidence
that sustained and sophisticated campaigns can shift local culture.
In addition to the sales figures, nearly two-thirds of survey
respondents said public awareness of the benefits of supporting locally
owned businesses had increased in the last year and 55 percent said
their local campaigns had made existing customers more loyal.
"Independent Business Alliances and 'buy local' campaigns are
becoming a basic tool for independent businesses to help differentiate
themselves from their big-box and Internet competition by highlighting
their meaningful connection to the community," said Kathleen McHugh,
director of the American Specialty Toy Retailing Association. ASTRA was among many independent trade associations to cooperate in the survey.
While not every local alliance is politically active, many consciously seek to build a counterforce to institutions like the U.S. Chamber of Commerce
and state groups that serve large corporate interests, so participating
alliances were pleased to learn more than half of survey respondents in
BIBL communities said local government officials had become more aware
and supportive of independents' concerns.
Want to help your and your neighbors' dollars stay in your community? Here are five ideas:
Just as with government entities, shifting the spending of hospitals,
prisons, museums and other community-rooted institutions can create huge positive impacts
and new opportunities. These institutions often have public service as
part of their mission, and often are open to citizen input. Community-Wealth.org provides a vast array of tools to help you get started.
Also
if you support local civic groups, youth sports teams, etc., learn
where they're going for their needs. It's stunning how often local
non-profit groups will solicit independent businesses for donations, yet
buy their food, supplies, printing, etc. from chain competitors.
For four consecutive years, Stacy Mitchell of the Institute for Local Self-Reliance (ILSR) has undertaken a unique research project, surveying thousands of independent businesses across the United States about their holiday season sales figures.
The results of ILSR's latest survey (measuring sales for last
Thanksgiving through Christmas) offered encouraging news for
entrepreneurs battered by the recession and for organizations working to
sustain vital communities.
Independent businesses in communities with an active Buy Independent / Buy Local (BIBL) campaign
reported the strongest figures since the surveys began-a 5.6 percent
increase over the previous holiday season. This increase was more than
two and a half times the gain (2.1 percent) reported by independent
businesses located in areas lacking such a campaign.
Among independent retailers, which comprised just under half of
nearly 2,800 surveys tabulated, the contrast was even more dramatic.
Those in communities with BIBL campaigns experienced a 5.2 percent
increase in holiday sales, while retailers elsewhere reported an average
gain of just 0.8 percent.
While the survey proves correlation, not causation, the consistently positive numbers each year
for businesses served by these local alliances is powerful evidence
that sustained and sophisticated campaigns can shift local culture.
In addition to the sales figures, nearly two-thirds of survey
respondents said public awareness of the benefits of supporting locally
owned businesses had increased in the last year and 55 percent said
their local campaigns had made existing customers more loyal.
"Independent Business Alliances and 'buy local' campaigns are
becoming a basic tool for independent businesses to help differentiate
themselves from their big-box and Internet competition by highlighting
their meaningful connection to the community," said Kathleen McHugh,
director of the American Specialty Toy Retailing Association. ASTRA was among many independent trade associations to cooperate in the survey.
While not every local alliance is politically active, many consciously seek to build a counterforce to institutions like the U.S. Chamber of Commerce
and state groups that serve large corporate interests, so participating
alliances were pleased to learn more than half of survey respondents in
BIBL communities said local government officials had become more aware
and supportive of independents' concerns.
Want to help your and your neighbors' dollars stay in your community? Here are five ideas:
Just as with government entities, shifting the spending of hospitals,
prisons, museums and other community-rooted institutions can create huge positive impacts
and new opportunities. These institutions often have public service as
part of their mission, and often are open to citizen input. Community-Wealth.org provides a vast array of tools to help you get started.
Also
if you support local civic groups, youth sports teams, etc., learn
where they're going for their needs. It's stunning how often local
non-profit groups will solicit independent businesses for donations, yet
buy their food, supplies, printing, etc. from chain competitors.