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Why You Paid $29.99 for Those Levi's, Not $25.47: Amazon Price-Fixing Scheme Exposed
Evidence released by California's attorney general shows "blatant price-fixing" by the retail giant, said one consumer advocate.
Apr 21, 2026
California's top law enforcement official on Monday released a legal filing packed with evidence that Amazon is leveraging its dominance of the online retail market to artificially drive up prices for a range of goods, fueling a nationwide affordability crisis while padding its profits.
The filing was first submitted to the San Francisco Superior Court in February as part of California Attorney General Rob Bonta's broader legal effort to halt what he described as Amazon's "illegal price-fixing scheme." At the time, the filing was heavily redacted, obscuring specific examples of Amazon conspiring with vendors and competing retailers to drive up prices for apparel, pet treats, fertilizer, and other items. California's case against Amazon is set to go to trial next year.
“The evidence we've uncovered is clear as day: Amazon is working to make your life more unaffordable," Bonta said in a statement. "The company is price-fixing, colluding with vendors and other retailers to raise costs for Americans beyond what the market requires—beyond what is fair."
"Amid a crisis of affordability," Bonta added, "Amazon is illegally working to rake in profits by making sure consumers have nowhere else to turn to for lower prices. We’ll see them in court."
The filing identifies three specific tactics Amazon uses to fix prices—"breaking the price match," "increasing the competitor retail price," and "removing the product"—and offers concrete examples, backed by email evidence, of the company deploying each method.
In one instance from 2021, Amazon alerted Levi’s that Walmart.com had some of the clothing company's pants listed at a price of $25.47-$26.99—which Amazon indicated was too low for its liking. At Amazon's request, Levi's connected with Walmart, which agreed to price one of the identified products at $29.99. Amazon then matched that higher price for Levi's Easy Khaki Classic fit on its platform, locking in the cost increase for online shoppers.
"This should make your blood boil. Amazon is using its market power to coerce major retailers to hike prices," said Lee Hepner, senior counsel at the American Economic Liberties Project. "It is pouring kerosene on an affordability crisis. Forcing price hikes to preserve market share is illegal monopoly maintenance, clear as day."
Bonta's filing also details a case in which Amazon, the vendor GlobalOne, and the pet supplies company Chewy agreed to fix prices on more than 10 pet treat products.
As Bonta's office summarized:
The plan was written in an email between Amazon and its vendor, GlobalOne. For its part, Amazon would raise GlobalOne’s Canine Naturals pet treat prices to get Chewy to follow, then GlobalOne would “reach out to Chewy” to let them know that Amazon was increasing the pricing and “would ask that [Chewy] follow.” In other words, if Chewy agreed, Amazon would increase its retail pricing for the Canine Naturals pet treats and Chewy would match the price increase. The plan materialized. Amazon told GlobalOne that the pricematch override was in place, and to “let Chewy know to update [pricing] immediately.” That same day, GlobalOne confirmed the “ones that went up on Amazon immediately went up on Chewy [happy face emoji] … Overall this looks like it’s working!” The result of Amazon, Chewy and GlobalOne’s price fixing agreement was to increase the retail prices of over ten Canine Naturals pet treat products on Amazon and Chewy.
"The examples above are not outliers and are not exhaustive," Bonta's office stressed in a statement. "They are illustrative of countless interactions—spanning years and product lines—in which Amazon, vendors, and Amazon’s competitors agree to increase and fix the prices of products on other retail websites. As Amazon told one vendor explicitly: 'I am very determined to help you hunt the disrupters in the market.'"
Amazon has been coordinating with vendors and major retailers — including Target, Walmart, Chewy, and Home Depot — to raise prices across the market.
This is a widespread scheme spanning years across markets — and it’s illegal.
We’re fighting to stop it. pic.twitter.com/p77N6P0kV3
— Rob Bonta (@AGRobBonta) April 20, 2026
Stacy Mitchell, co-director of the Institute for Local Self-Reliance, said Bonta's filing shows "blatant price-fixing" by Amazon that is "almost certainly the tip of a much bigger price-fixing operation."
In a piece published at Washington Monthly on the same day that Bonta's largely unredacted filing was released, Mitchell highlighted a Biden-era federal complaint accusing Amazon of using "sophisticated AI-driven pricing systems that draw on torrents of real-time data" to raise prices. (That case, backed by 17 states, is set to go to trial next March.)
"Here’s how it allegedly worked: Amazon’s anti-discounting algorithm immediately matched competitors’ price changes to the penny, but never undercut them," Mitchell wrote. "When a rival offered a discount, Amazon’s algorithm matched it; when rivals raised prices, Amazon’s algorithm followed. This denied competing retailers a crucial tactic for luring customers from Amazon. If other retailers could never offer lower prices, Amazon’s roughly 200 million paying subscribers had little reason to shop elsewhere."
"These allegations point to a novel form of monopoly power: The ability of a dominant platform to use algorithms to lift prices across an entire market," Mitchell added.
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Trump Labor Official Who Used to Represent Amazon Is About to Give the Company a Huge Gift
Crystal Carey, general counsel at the National Labor Relations Board, represented Amazon during her time at one of the biggest management-side law firms in the country.
Apr 13, 2026
National Labor Relations Board General Counsel Crystal Carey proposed a settlement on Sunday that would unwind a major case against the e-commerce behemoth Amazon—a company that Carey represented when she worked in the private sector for corporate clients.
Carey, whom President Donald Trump nominated after firing the Biden-era NLRB general counsel last year, sent her proposed settlement terms to the judge overseeing the labor agency's case against Amazon, which originated in the final year of the Biden administration. According to Bloomberg, Carey proposed that Amazon provide two weeks' worth of pay to dozens of drivers who were previously employed by Battle-Tested Strategies (BTS), formerly one of Amazon's delivery service partners (DSPs).
Amazon, in turn, would not be required to admit to unfair labor practices or be "found liable as a joint employer." The Biden-era NLRB argued that Amazon was a joint employer of the BTS delivery drivers and thus required to recognize and collectively bargain with their union—something Amazon has refused to do.
Bloomberg noted that, if decided against Amazon, the case Carey wants to settle "could have led for the first time to an agency judge, the NLRB members in Washington, and, eventually, federal appeals court judges ruling that Amazon was the joint employer of drivers for one of its delivery service partners."
"Amazon contracts with thousands of such partners to manage hundreds of thousands of delivery workers," Bloomberg observed.
Before Trump nominated her to replace labor champion Jennifer Abruzzo as general counsel of the NLRB, Carey was a partner at Morgan Lewis, one of the biggest management-side law firms in the country. The Economic Policy Institute noted following Carey's Senate confirmation last year that Morgan Lewis "represents corporations known for violating workers’ rights, including Amazon, SpaceX, Apple, and Tesla."
"Morgan Lewis is also pursuing the legal challenge that the NLRB is unconstitutional, despite several former NLRB members being employed at the firm," EPI noted. (Amazon has also argued in court that the labor board is unconstitutional.)
Amazon donated $1 million to Trump's inaugural fund, and the company's founder, mega-billionaire Jeff Bezos, attended the inauguration ceremony alongside other big-name tech executives.
Despite her ties to Amazon via her tenure at Morgan Lewis, Carey argued that she was not required to recuse herself from the case she's working to settle. According to Bloomberg, Carey said in an interview that "because a year had passed since she herself represented Amazon and because Morgan Lewis wasn’t representing the company in the [ongoing joint employer] case, she didn’t need to recuse herself."
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As Amazon Sees Record Profits, Customers Say 'Start Delivering Climate Action'
“Amazon has an extraordinary opportunity and an obligation to act more swiftly on climate change,” one member of Prime Members for a Cleaner Amazon said.
Feb 06, 2026
Friday, the day after Amazon revealed record 2025 profits, 10 members of Prime Members for a Cleaner Amazon staged a pedicab protest in front of its Seattle headquarters, calling on the company to raise its climate ambition to the level of its earnings.
In its fourth quarter report, released Thursday, the tech giant announced that its 2025 income had soared to $77.7 billion, up from $59.2 billion in 2024.
“Amazon has an extraordinary opportunity and an obligation to act more swiftly on climate change,” participant Michael Lazarus told Common Dreams. “It’s a leading provider of consumer goods to consumers who want climate action. It has made broad pledges to take action on climate change, it has made some small steps, but it needs to deliver on immediate action.”
Concerned customers are demanding the company put some of those profits toward speeding up the electrification of its delivery fleet, powering its data centers with renewable energy, and improving working conditions for its employees while respecting their collective bargaining rights. A Morning Consult poll found that 80% of Prime members surveyed wanted the company to reduce its transport and delivery emissions, and 75% would accept slower delivery times in exchange for less climate pollution.
“Profits are up. So is pollution. Prime members say: Deliver more climate action.”
“Amazon’s success is built on us, its customers. Now, we’re asking the company to stop celebrating profits and start delivering climate action,” said Dr. Chris Covert-Bowlds, a Seattle-based member of Prime Members for a Cleaner Amazon and Washington Physicians for Social Responsibility.
The protest took place outside Amazon’s Day 1 building, where CEO Andy Jassy has his office, from around 8:00 am to 10:30 am Pacific time. Participants rode four pedicabs as a subtle suggestion to the company of how to move goods without fossil fuels. The cabs were decorated with billboards with messages such as, “Deliver packages. Not pollution,” and “Profits are up. So is pollution. Prime members say: Deliver more climate action.”
Participants also handed out hundreds of stickers and flyers to Seattle residents and Amazon employees.
Amazon has a history of making sustainability promises it does not keep and retaliating against employees who call it to account. While it has pledged to reach carbon neutrality across its operations by 2040, it is increasingly unclear how it will achieve this given its buildout of energy-intensive data centers and artificial intelligence.
“We’ve been calling attention to Amazon’s failure to align its emissions reductions with the latest climate science for years,” Stand.earth campaigner Joshua Archer told Common Dreams.
However, he said what “makes this moment really unique” is that Amazon is now failing three distinct groups of people: consumers like those at the protest who want it to do better on climate, investors who are concerned about returns from the AI buildout, and the 30,000 employees it laid off since October despite its record profits.
“The company is not respecting the employees on whose backs the company has built its success” just as it’s “not respecting the latest climate science,” Archer said.
Lazarus said that many employees expressed interest in the protesters’ demands. While some zipped past in headphones, others “lit up and were clearly engaged and simpatico.”
He noted that Amazon employees have been organizing for years to pressure the company to increase its climate ambitions through Amazon Employees for Climate Justice, and hoped the addition of consumer advocacy would help “Amazon realize that there’s a groundswell of support for taking more aggressive measures to reduce their climate impact... which is becoming quite monumental given the growth in data cents and the influence that they carry.”
Lazarus told Common Dreams it was also important to him that Amazon ramp up its climate ambitions given President Donald Trump’s determination to double down on fossil fuels and inhibit renewable energy.
“We know that we’re not going to see much climate action at the federal level,” he said. “It becomes all the more important for corporate actors like Amazon to demonstrate that it remains committed to and acts upon its need to reduce emissions.”
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