elections

Once upon a time, in a precinct long, long ago, there was a campaign that built voter contact programs solely from those who lived in the targeted neighborhood. The entire community shopped at the same grocery stores and even saw one another at the bank, gym, and library. In other words, this was totally different from today's "ground game," manned by people who drive from hours away, armed with clipboards, shiny new campaign t-shirts, and ready to tell residents exactly how they should vote.

While a ton of articles have been written about the importance of the "ground game" in the final days of the Harris campaign, no one is discussing the increasing problems and decreasing rate of return of this tactic. Time Magazine's October election article, "Democrats Bank on Ground Game Advantage in Pennsylvania," opens with the author observing that "most of the people on Elana Hunter's list weren't answering the door," but does not dig into the actual problem. The same is true with campaign analysis in hundreds of other news outlets. The New York Times wrote a lengthy piece comparing Vice President Kamala Harris' in-house door-knocking operation to the Trump campaign's outsourced field operation. The article highlights both sides bragging about how many doors they knocked on and how much paid staff was hired. But, neither side (nor the writers) discuss how few people answer their doors or even care what the stranger is selling.