Skip to main content

Sign up for our newsletter.

Quality journalism. Progressive values. Direct to your inbox.


California on Thursday passed the nation's toughest consumer data protection law. (Photo: Mike MacKenzie/Flickr/cc)

Promising 'Bellwether' or Utter Failure? California Passes Landmark Privacy Law for Online Data

While some believe it could set a new standard in the U.S., the victory comes partly from tech lobbyists' efforts to pass a "compromise" to block a stricter ballot measure

Jessica Corbett

While some critics worry the legislation doesn't nearly go far enough, other observers are saying "California could be the bellwether for the privacy movement" after the state legislature on Thursday unanimously passed and Democratic Gov. Jerry Brown signed into law the nation's toughest digital privacy rules.

As TechCrunch outlined, once the new law takes effect in January 2020:

  • Businesses must disclose what information it collects, what business purpose it does so for and any third parties it shares that data with.
  • Businesses would be required to comply with official consumer requests to delete that data.
  • Consumers can opt out of their data being sold, and businesses can't retaliate by changing the price or level of service.
  • Businesses can, however, offer "financial incentives" for being allowed to collect data.
  • California authorities are empowered to fine companies for violations.

Even though it could set a new national standard, as Lee Fang reported earlier this week, citing emails obtained by the The Intercept, "lobbyists for the largest tech companies" quiety fought for the "compromise privacy legislation" in order to keep an even stricter measure off the ballot in November. The ballot initiative, Fang wrote, aimed to enable consumers "to opt out of the sale and collection of their personal data," significantly expand "the definition of personal information to include geolocation, biometrics, and browsing history," and even allow "consumers to pursue legal action for violations of the law."

The California Consumer Privacy Act (AB375) retains several of the initial provisions from the ballot measure, which had the same name as the bill and was backed by real estate mogul Alastair Mactaggart. However, there are a few key differences. For example, the law requires "the disclosure of only the 'category' of a third-party that receives personal information, instead of the identity of the third-party itself," The Verge noted. "Perhaps most importantly, passing the privacy rules as legislation allows lawmakers to more easily change them, while a ballot measure would be more difficult to amend."

Despite the differences, AB375 is similar enough to the ballot initiative that Mactaggart's campaign agreed to withdraw its measure if the governor signed the law by the withdrawal deadline, which he did. "We are thrilled that AB375 has become law. This is a monumental achievement for consumers, with California leading the way in creating unprecedented consumer protections for the rest of the nation," Mactaggart said Thursday.

The ACLU of Northern California, meanwhile, was not satisfied with the legislation. "Concern for privacy is at an all-time high in the aftermath of the Cambridge Analytica scandal, and yet California has enacted a law that utterly fails to provide the privacy protections the public has demanded and deserves. Nobody should be fooled to think AB375 properly protects Californians' privacy," said Nicole Ozer, the group's technology and civil liberties director.

"This measure was hastily drafted and needs to be fixed," Ozer added. "When that happens next year, effective privacy protections must be included that actually protect against rampant misuse of personal information, make sure that companies cannot retaliate against Californians who exercise their privacy rights, and ensure that Californians can actually enforce their personal privacy rights."

The push for stricter privacy measures comes as part of an international wave of efforts to protect consumers' data following recent breaches and abuses by Big Tech. As Wired explained:

[AB375 is] similar to the General Data Protection Regulation that went into effect in the European Union last month, but adds to it in crucial ways. Under the GDPR, businesses are required to get users' permission before collecting and storing their data. But the way most companies have designed those opt-in pop-ups, "you really don't have a choice," says Ashkan Soltani, former chief technology officer of the Federal Trade Commission who helped author the ballot initiative.

Given that California's law—compared with the ballot measure—is easier to amend, Soltani turned to Twitter after its passage to emphasize the importance of consumer advocates staying engaged to ward off tech lobbyists' attacks:

Although California's law only applies to the state's consumers, people elsewhere will likely be impacted, because, as cybersecurity expert Cynthia Larose told The Associated Press, "It's going to be impractical for companies to maintain two separate sets of privacy protections—one for California and one for everyone else."

Our work is licensed under Creative Commons (CC BY-NC-ND 3.0). Feel free to republish and share widely.

This is the world we live in. This is the world we cover.

Because of people like you, another world is possible. There are many battles to be won, but we will battle them together—all of us. Common Dreams is not your normal news site. We don't survive on clicks. We don't want advertising dollars. We want the world to be a better place. But we can't do it alone. It doesn't work that way. We need you. If you can help today—because every gift of every size matters—please do. Without Your Support We Simply Don't Exist.

Manchin Threatening Key Climate Provision: Reports

"To take it out is to decide that climate change isn't a problem."

Andrea Germanos ·

'Make a Gesture of Humanity': Pope Francis Urges Pharma Giants to Release Covid-19 Vaccine Patents

"There are countries where only three or four percent of the inhabitants have been vaccinated."

Andrea Germanos ·

Manchin Fumes After Sanders Op-Ed in West Virginia Paper Calls Out Obstruction of Biden Agenda

"Poll after poll shows overwhelming support for this legislation," wrote Sanders. "Two Democratic senators remain in opposition, including Sen. Joe Manchin."

Andrea Germanos ·

US to Offer 'Condolence Payments' to Relatives of 10 Civilians Killed in Drone Strike

The Pentagon statement follows a call for President Joe Biden to "show real concern for civilians by taking more meaningful steps to prevent civilian casualties as a result of all U.S. lethal operations."

Andrea Germanos ·

New Filing Reveals Sinema Pads Campaign Coffers With More Pharma and Finance Funds

"This is what someone who's bought and paid for looks like."

Brett Wilkins ·

Support our work.

We are independent, non-profit, advertising-free and 100% reader supported.

Subscribe to our newsletter.

Quality journalism. Progressive values.
Direct to your inbox.

Subscribe to our Newsletter.

Common Dreams, Inc. Founded 1997. Registered 501(c3) Non-Profit | Privacy Policy
Common Dreams Logo