President Obama did not quite go all Winston Churchill on BP.
He did not say "we will fight them on the beaches..." That would have been a bit too much.
But he did declare, in one of the most critical speeches of his presidency, that: "We will fight this spill with everything we've got for as long it takes."
There really was no room left for caution or compromise.
Obama knew he had waited too long to deliver "the speech" about the
BP oil spill. Americans had gotten restless. Sure, they blamed BP for
being a "bad polluter." But they also were starting to wonder whether
their president had a plan to do what the petroleum giant has not,
perhaps cannot and probably will not do.
For practical and political reasons, Obama needed to give "the speech."
And when he did finally give it, he gave it his all.
This was no Jimmy Carter-in-a-sweater-speech. There were no proposals
to turn down the thermostat or check your tire pressure. And there was
no talk about a malaise that might be tough to overcome.
Delivering his address Tuesday night from the Oval Office,
where president's traditionally speak to the nation in moments of
threat and emergency, Obama appeared as the commander-in-chief in the
battle to clean up the spill, restore a battered Gulf Coast, hold BP to
account and, maybe, develop the sort of "clean energy" policies that
will prevent another such disaster.
Obama, who had referred earlier in the week to the corporate crisis as
"an assault on our shores" confronted the challenges with military
He laid out what he called "a battleplan."
He called out the National Guard.
He pledged to "mobilize" to "combat" what he called "the worst environmental disaster America has ever faced."
He declared: "We will make BP pay for the damage their company has
caused. And we will do whatever's necessary to help the Gulf Coast and
its people recover from this tragedy."
The rhetoric was right.
The tone was strong.
Of course, as is always the case with this president, the specifics were a little vague.
The bold gestures were administrative:
an order that there will be no more deep-sea drilling until a
commission figures out if it can be done safely (not a popular move
with oil workers "But for the sake of their safety, and for the sake of
the entire region, we need to know the facts before we allow deepwater
drilling to continue,"
- a thorough shake-up at the Mineral Management Service that will make it "a regulator" not "a partner" of industry,
- an assignment of Secretary of the Navy Ray Mabus (a former
Mississippi governor) to "develop a long-term Gulf Coast restoration
plan as soon as possible."
But the battleplan was not exactly detailed.
On when oil will actually stop flowing into the gulf, er, well,BP's still in charge of that but
the president has directed the company to "mobilize additional
equipment and technology" and, er, well: "In the coming weeks and days,
these efforts should capture up to 90 percent of the oil leaking out of
the well. This is until the company finishes drilling a relief well
later in the summer that is expected to stop the leak completely."
On the precise level of accountability that will be demanded of BP, er,
well: "We will make BP pay for the damage their company has caused."
But the president says he's tell the chairman of BP on Wednesday to
"set aside whatever resources are required to compensate the workers
and business owners who have been harmed as a result of his company's
recklessness." And, importantly, he says that: "This fund will not be
controlled by BP... In order to ensure that all legitimate claims are
paid out in a fair and timely manner, the account must and will be
administered by an independent, third party."
But what independent party? Why not the government? And, seriously, what sort of money are we talking about here?
Obama left questions unanswered. This was particularly the case with
the linkage he tried to make between addressing the current crisis and
developing a "clean energy future."
The president deserves some credit for making the connection,
especially after some congressional Democrats urged him to skirt the
He was certainly right to observe that BP's mess "is the most painful
and powerful reminder yet that the time to embrace a clean-energy
future is now."
But he did not exactly lay out a precise program. "I am happy to look
at ... ideas and approaches from either party, as long they seriously
tackle our addiction to fossil fuels," Obama said, slipping into the
murky bipartisanship that so muddled the health-care debate. "Some have
suggested raising efficiency standards in our buildings like we did in
our cars and trucks. Some believe we should set standards to ensure
that more of our electricity comes from wind and solar power. Others
wonder why the energy industry only spends a fraction of what the
high-tech industry does on research and development, and want to
rapidly boost our investments in such research and development. All of
these approaches have merit, and deserve a fair hearing in the months
But the only really important thing he said in this regard was the
kicker line: "the one approach I will not accept is inaction. The one
answer I will not settle for is the idea that this challenge is too big
and too difficult to meet."
The president was at his best when his tone was activist and his initiatives were defined.
Bottom line: He "the speech" -- a little late but with the right rhetoric.
He talked the talk.
But if the president wants to undo the physical and political damage, he is going to have to walk the walk. Or, considering the urgency of the challenge in the Gulf and the urgency of the challenge of creating a sound energy policy for the 21st century: run the run.