For Immediate Release


CJ Frogozo,, 310 570 2622

Tim Rusch,, 917 399 0236

People's Climate March

Thousands To #WalkTheWalk Online During Historic Climate March

UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu, Celebrities and Other Notables to Join Supporters Across The Globe in Videos Walking to Urge Climate Action



New York, NY --  As hundreds of thousands of people head to New York City this week to join the People’s Climate March this weekend, many more from around the world will be marching along with them across the internet.

Politicians, Fortune 500 companies, large NGOs, as well as influential leaders such as UNFCCC Executive Secretary Christiana Figueres, Desmond Tutu and other celebrities and notables to be announced, are joining in to spread the word and walk alongside thousands of other demonstrators both on and offline. Ikea will be calling on their global staff to #walkthewalk, and will be demonstrating public solidarity by changing their website banner leading up to the march.

#WalktheWalk is an ownerless, open-source social media campaign that provides a highly visual, easy, and personal way for people around the world who can’t be at the march or who want to take dynamic action online, to be at the march in spirit and send a message to world leaders that they care about climate change and want to see real action. It's also a way for world leaders themselves and other high-profile individuals to express solidarity with the citizen effort.

The campaign officially kicks off Wednesday, September 17, and will run through the UN Climate Summit.

For more information please go to:

Twitter: @weareherenow

Instagram: @wewalkthewalk

Vine: @walkthewalk


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