Donate Today!


 

EMAIL SIGN UP!

 

Progressive Community

The press releases posted here have been submitted by

America's Progressive Community

For further information or to comment on this press release, please contact the organization directly.

FOR IMMEDIATE RELEASE
January 14, 2011
11:40 AM

CONTACT: CODEPINK

Nancy Kricorian, 646-234-8529, nancy@stolenbeauty.orgRae Abileah, 415-994-1723, Rae@codepink.org

The Canadian Retailer The Bay Drops Cosmetics Line as Ahava Dead Sea Laboratories Admits Declining Sales and Attempts to Rebrand; Victory for Human Rights Boycott Campaign

WASHINGTON - January 14 - Yesterday was an amazing day when, in open recognition of declining sales and the toxicity of the brand, the CEO of giant Canadian retailer The Bay, together with the heads of Canada's main pro-Israel lobby groups, let slip that Ahava Dead Sea Laboratories, an Israeli cosmetics manufacturer based in an illegal settlement in the Occupied Palestinian West Bank, is pulling its products off the shelf, curtailing international distribution of its signature line and attempting to rebrand its now tarnished image.

This victory for the Stolen Beauty Ahava boycott was made possible by the extraordinary efforts of grassroots human rights campaigners from North America, The United Kingdom, France, The Czech Republic, South Africa, Israel, and Palestine, among others countries, to hold Ahava accountable for its violations of international law and its unconscionable occupation profiteering.

But even with this acknowledgement of the success of our campaign, now is not the time to let up the pressure. In the same statement announcing its rationale for dropping Ahava from its inventory, The Bay announced that Ahava would be back with a new, re-branded product line in the spring. This attempt to fool international consumers with a repackaged brand will not go unchallenged, and our campaign will continue.

Background on Ahava’s illegal business practices
Ahava Dead Sea Laboratories is an Israeli cosmetics company that has its manufacturing plant and visitors center near the shores of the Dead Sea in the illegal Israeli settlement of Mitzpe Shalem in the Occupied Palestinian West Bank. All Israeli settlements in the West Bank are illegal under international law. The company is 44% owned by Mitzpe Shalem and another settlement, Kalia, so that the company’s profits are subsidizing these illegal colonies. Although its goods are manufactured in the West Bank, Ahava labels them as “products of Israel,” a practice that is illegal under European Union law and is currently being investigated in the UK and Holland.

The growing influence of the international boycott campaign
Since its launch in July 2009, the Stolen Beauty Ahava Boycott has scored a number of successes. The first victory came after pressure on Oxfam, an international human rights organization, which had publicly condemned all Israeli settlement products, to suspend its Goodwill Ambassador Kristin Davis from publicity work for the duration of her contract as Ahava spokeswoman. Davis, best known for her work on HBO’s Sex and the City, allowed her contract with Ahava to expire a few months later. Abroad, coalition partners in London engaged the UK’s Camden Trading Standards Office to investigate the legality of Ahava’s labeling. London’s flagship Ahava store has been blockaded five times by human rights campaigners. Dutch activists and a Minister of the Parliament succeeded in convincing the Dutch Foreign Ministry to launch its own investigation of Ahava’s business methods. Partners in Paris have recently filed suit against the cosmetics chain Sephora for carrying Ahava products, and activists with Open Shuhada Street in South Africa filed a police complaint against a local retail chain that carries Ahava.

Part of a growing international movement
Modeled on the worldwide campaign against apartheid-era South Africa, the movement for Boycott Divestment and Sanctions (BDS) against Israel was created in 2005 in response to Israel’s many violations of Palestinian rights.  The BDS movement has grown and achieved significant successes, particularly following Israel’s assault on the Gaza Strip in 2009, which killed over 1400 Palestinians. The Stolen Beauty campaign is a part of this growing international movement. Says Rae Abileah, a Jewish American of Israeli descent and a campaigner with CODEPINK, “Ahava means love in Hebrew, but there is no love in occupation. We are part of a grassroots effort to bring about a just peace for both Israelis and Palestinians.”

For more information on the Ahava boycott campaign, go to “Stolen Beauty” www.stolenbeauty.org

For more information on Ahava and its involvement in the occupation, go to “Who Profits from the Occupation?” (A project of The Israeli Coalition of Women for Peace) www.whoprofits.org/

For more information on the international Boycott, Divestment and Sanctions Campaign, go to Global BDS Movement for Palestine: www.bdsmovement.net/

###

CODEPINK is a women-initiated grassroots peace and social justice movement working to end the wars in Iraq and Afghanistan, stop new wars, and redirect our resources into healthcare, education, green jobs and other life-affirming activities. CODEPINK rejects foreign policies based on domination and aggression, and instead calls for policies based on diplomacy, compassion and a commitment to international law. With an emphasis on joy and humor, CODEPINK women and men seek to activate, amplify and inspire a community of peacemakers through creative campaigns and a commitment to non-violence.



Comments

Note: Disqus 2012 is best viewed on an up to date browser. Click here for information. Instructions for how to sign up to comment can be viewed here. Our Comment Policy can be viewed here. Please follow the guidelines. Note to Readers: Spam Filter May Capture Legitimate Comments...