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FOR IMMEDIATE RELEASE
February 17, 2010
3:34 PM

CONTACT: World Wildlife Fund

Dan Forman
dan.forman@wwfus.org
(202) 495-4546

The World Prepares to Participate in WWF's Earth Hour

WASHINGTON - February 17 - On Saturday, March 27th at 8:30 p.m. local time, the largest ever public demonstration for action on climate change will take place as lights are symbolically turned off for one hour in homes, office buildings, iconic landmarks, government buildings and retail establishments across the globe for Earth Hour.

With 38 days left until Earth Hour 2010, the movement has already received support from 656 cities, towns and municipalities in 80 countries across every continent.

Citizens of the United States will unite with individuals, businesses, civil groups and governments around the world including Athens, Bangkok, Cape Town, Delhi, Dubai, Geneva, Hong Kong, Istanbul, Manila, Moscow, Rome, Seoul, Singapore, Sydney, Tel Aviv and Toronto. Communities will come together like never before with cities such as Stockholm and Hiroshima holding their inaugural Earth Hour.

“Earth Hour is inspiring millions of people all around the world to join together and show their concern for the future of our planet,” said Leslie Aun, WWF’s vice president for public relations and the managing director for Earth Hour U.S. 2010. “Here in the U.S., Earth Hour sends a message that Americans are ready to turn out the lights on pollution and climate change and make the switch to energy independence and efficiency.”

The Las Vegas Strip, Mount Rushmore, Sea World, the Empire State Building and the Golden Gate Bridge will join other iconic landmarks from around the world in switching off the lights for Earth Hour. CN Tower in Toronto, Grand Palace in Bangkok, Table Mountain in Cape Town, the London Eye, Hiroshima Peace Memorial and Taipei 101 will plunge into darkness to shed light on dangerous climate change.

In the U.S., many organizations are rallying behind Earth Hour by turning off non-essential lighting at their corporate headquarters including the National Association for the Advancement of Colored People (NAACP), The National Latino Coalition on Climate Change (NLCCC) and The League of United Latin American Citizens (LULAC). A full list of participating organizations can be found here: https://www.myearthhour.org/supporters/org

Note to Editors:

Footage and photographs of Earth Hour 09 being observed are available upon request.

Photos and footage: https://www.myearthhour.org/news/for-media

Logos: https://www.myearthhour.org/tools

Earth Hour 2010 Video: https://www.myearthhour.org/earth-hour-video

Follow Earth Hour on twitter: www.Twitter.com/EarthHourUS

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The largest multinational conservation organization in the world, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.


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