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FOR IMMEDIATE RELEASE
February 10, 2010
5:42 PM

CONTACT: Farm Sanctuary

Meredith Turner, Farm Sanctuary, 646-369-6212, mturner@farmsanctuary.org

Denny’s Acknowledges Suffering of Egg-laying Hens in Super Bowl Ads

WATKINS GLEN, N.Y. - February 10 - It was meant to be a humorous promotion for a free breakfast, but the dark undercurrent of truth running through the trio of Denny's "Chicken Warning" Super Bowl ads did not go unnoticed by those familiar with the lifelong suffering of egg-laying hens. In the first 30-second spot, which is part of a new campaign created by Goodby, Silverstein & Partners Inc., Denny's introduces a brand advocate who invites viewers to enjoy a free Grand Slam breakfast, while warning chickens to get out of town because "it's going to be a tough week for egg layers." Gene Baur, president and co-founder of Farm Sanctuary, the nation's leading farm animal protection organization, had this to say about the spot:

"In a surprise move, Denny's, home of the Grand Slam breakfast, inadvertently delivered a powerful animal protection message to millions of Super Bowl fans during Sunday's game between the Saints and the Colts. I say ‘surprise' because it's not every day that a major restaurant chain makes a public acknowledgement (and during the Super Bowl no less!) of the animal suffering that goes into the creation of their menu items, but that is precisely what Denny's did with their ‘Chicken Warning' ads.

"Although the scenes of egg-laying hens relaxing at home and playing pool couldn't be further from the truth - they spend their entire lives on factory farms where they are packed so densely inside tiny wire cages and dark, filthy warehouses they can barely move or lift their wings - the spoken message that ‘it's going to be a tough week for egg layers' couldn't have been more spot on. The cruel way these sensitive, intelligent birds, and all farm animals, are treated on America's factory farms is incongruent with Americans' values of compassion. When the announcer says ‘it's a great day to be an American, bad day to be a chicken,' we should remember that we are a nation that has always prided itself on fighting injustice and reaching out to those in need, rather than tolerating the torture and abuse of individuals less powerful than ourselves. Regardless of whether or not people found the ads humorous, Denny's (however unintentionally) made the connection between animal suffering and the food on their menu, giving viewers a glimpse at the nasty truth behind eggs."

You can watch the ads here:

http://www.youtube.com/watch?v=GtSKfb_iCfI&feature=player_embedded

http://www.youtube.com/watch?v=U4R5tDgZFQM&feature=channel

http://www.youtube.com/watch?v=EKc15rQKtk0&feature=channel

 

If you would like to speak with Farm Sanctuary President and Co-founder Gene Baur, please contact Meredith Turner at 646-369-6212 or mturner@farmsanctuary.org.

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Farm Sanctuary is the nation's leading farm animal protection organization. Since incorporating in 1986, Farm Sanctuary has worked to expose and stop cruel practices of the "food animal" industry through research and investigations, legal and institutional reforms, public awareness projects, youth education, and direct rescue and refuge efforts. Farm Sanctuary shelters in Watkins Glen, N.Y., and Orland, Calif., provide lifelong care for hundreds of rescued animals, who have become ambassadors for farm animals everywhere by educating visitors about the realities of factory farming.


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